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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

AI-Powered Insights: Salesforce’s Einstein AI analyzes donor data to predict future giving potential, identify major gift prospects, and recommend personalized engagement strategies. This could be suggesting a personalized email, a phone call, or inviting them to a specific event. Later, you can migrate the less critical data.

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5 Components of an Effective Donor Stewardship Matrix

sgEngage

This detailed plan defines the activities your nonprofit will use to steward donors at different levels and how often youll complete each activity. Major donors: Your nonprofit’s largest donors expect to be highly involved and updated often on how you use their gifts. The answer is a donor stewardship matrix.

Donor 105
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Convert the Next Wave of Rage Donors into Lifelong Supporters

sgEngage

Data from recent elections shows rage donors take their candidate’s loss in a presidential bid as inspiration to donate more to causes associated with the candidate’s party, while the winning team’s incoming gifts drop off. Did they make their first (only) gift during the election cycle? Pick up the phone. Send updates.

Donor 105
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Mastering Your End-of-Year Fundraising Plan: Calendar + Checklist

Bloomerang

What was our average gift amount? October Collect testimonials, impact stories, videos, and pictures and use them to write ‘reporting back’ stewardship emails, postcards, texts, thank-a-thon phone scripts, or letters. Test all buttons, links, post-gift email auto-responders, and landing pages on desktop and mobile devices.

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How to Identify, Grow, and Retain Your Most Loyal Donor Base

Nonprofit Tech for Good

Your CRM can help you to filter for anyone who has a lot of activity in their constituent record. Try filtering for donors who: have a lifetime gift amount of $500+, 10+ volunteer hours, 10+ soft credited gifts, and gifts coded with your social media campaign or your annual appeal solicitation. But make it a good one.

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6 Ways to Make Giving Easier With Embedded Giving

Nonprofit Tech for Good

Now imagine you can offer donors a similar experience when they come across your site on their phones. Nonprofits saw mobile conversion improve by more than 2 points after activating Venmo on Classy Pay in 2022. Elevate different gift amounts and frequencies to be accessible for varied financial situations.

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Give Your P2P Events New Energy with Activity Tracking

sgEngage

While traditional events still have an important place in the fundraising calendar, activity-based fundraising events now encompass a diverse range of experiences, from yoga to pickleball to kayaking and more. What Activity Will Appeal to Your Donors? About 28% of online contributions are made from a cell phone.

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