Active Demographics Interaction ROI 
Greater Giving
JULY 5, 2024
Better engage attendees in fundraising and other event activities. You’ll need to plan activities such as polls and breakout sessions to build a sense of community. Flexibility with scheduling in-person and virtual activities. Nurture personal, face-to-face relationships with supporters.
Whole Whale
JUNE 21, 2023
Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users. Company-level Lead Tracking These tools leverage the IP, cookies and network information of visitors to your website to show a top-level view of company activity.
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sgEngage
MAY 27, 2021
Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). Or, you may notice your donor base is trending toward a certain demographic, such as younger donors or those who live in a specific area. Demographic and personal information. The characteristics of your donor base.
Get Fully Funded
JUNE 16, 2022
Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.
NonProfit Hub
APRIL 17, 2024
Supporters won’t read your blog just because they have a relationship with your nonprofit—they want to engage with informative, interesting content that actively furthers their understanding of your cause. Create engaging and interactive content. To understand your audience’s interests, create audience personas.
sgEngage
APRIL 10, 2023
Or, you may notice your donor base is trending toward a certain demographic, such as younger donors. Donors who’ve contributed to your cause or interacted with your organization recently have demonstrated their connection to your nonprofit and are likely to give again. Demographic and personal information. Wealth indicators.
Allegiance Group
APRIL 15, 2024
Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. After assessing how these donors already interact with your nonprofit, you can build target donor profiles based on demographics, psychographics, giving habits, and preferred communication channels.
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