How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media
Nonprofit Tech for Good
JULY 1, 2020
By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. When a person feels self-efficacious, they are more likely to be proactive in signing up for other volunteer activities and feel more confident in their abilities to be an advocate for the nonprofit.
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