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Benchmarks 2024 — the Food Bank Edition

M+R

This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). This year for the first time, we’re sharing the Food Bank Edition of Benchmarks publicly!

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Google Analytics and Benchmarks: HAWK

M+R

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! And, finally, update your GA4 Explorations data retention settings from the default (2 months) to 14 months so this critical data isn’t being lost. Ok, back with us?

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Come and get it! The 2023 M+R Benchmarks Study is served!

M+R

The maître d’ has called your name, the table is set, and the napkins are folded up like fancy little swans: it’s time to dig in to a year’s worth of M+R Benchmarks charts, findings, and insights at mrbenchmarks.com ! We also compare retention rates and annual value for one-time and monthly donors.

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5 Essential Employee Retention Tips for Nonprofit Managers

sgEngage

Employee retention is critical for the health of any organization, particularly for nonprofits. High retention leads to better outcomes all around as the organization saves money and develops stronger performers internally. Plus, as a manager in a nonprofit, retention is a key component of your job.

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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. By increasing your conversion rate to 1.5% Focusing on your conversion rate is one of the few things you can do that can truly multiply your results. 5) Retention.

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Elevate Your Membership Management

Bloomerang

Imagine harnessing the power of unified data to streamline operations, boost engagement, and drive retention. Unlock unified membership management with advanced Bloomerang features Imagine having the full spectrum of your nonprofit’s supporter data at your fingertips—from donor contributions to member activity.

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What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

The Science Behind Engaging your Supporters

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Email fundraising response rates are down 13%. Online revenue growth has plateaued.