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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

Sponsored by C ollidescope – an online platform that connects influencers, nonprofits, and socially responsible companies to create positive change and amplify impact. It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers.

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Back-to-School Marketing: How to Reach Your Target Audience

Nonprofits Source

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Once you’ve rounded out your CRM through a data append, consider whether you have enough customer information to reach your intended audience. Conduct a data append.

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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. If your nonprofit’s account is already active but registered as a personal account, you can also switch over from a personal to a business account without losing followers. They also appeal to different audience segments.

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To Get Close to Members, Follow MarTech Trends

.orgSource

Align Strategy and Marketing Align strategic goals with marketing initiatives , and ensure that all teams understand their role and responsibility to deliver results.orgSource Vice President Marketing Communications, Jane Pearson, offers this advice: “The marketing department is not just an external brand ambassador. Take a lesson from QVC.

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Dos & Don’ts for Recruiting Influencers for Your Nonprofit

Nonprofits Source

In today’s online world, self-made influencers have become bonafide celebrities. If you think scoring a household name for your event is out of reach or your budget, don’t fret—there are many nonprofit influencers that have a loyal follower base that may be a good option to advocate for your mission and event.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

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Nonprofit Fundraising Trends for 2024: What to Expect During an Election Year

Media Cause

Many nonprofits experienced shifts in donor behavior influenced by economic conditions and societal trends, and 2024 adds the election cycle and its widespread impact on donors, public sentiment, the economy, and how donors interact with content in a politically charged and saturated online landscape.

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