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Google Ad Grant Responsive Search Ads Update

Whole Whale

If your organization has been benefiting from the $10k/month of in-kind search advertising that Google offers eligible nonprofits , then you know how impactful this resource can be for nonprofits. Instead, advertisers will need to create Google’s new default search ad – a responsive search ad. What’s changing?

Search 59
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LGBTQ+ advocacy strategies to generate advocates year-round

EveryAction

In this blog, we’ll explore a few key types of advocacy that help organizations drive positive change; tactics that unite and activate supporters; and technology to make this important work more effective and efficient. Often, the central issue is a specific policy or a cultural phenomenon that the organization seeks to promote or eliminate.

Advocacy 199
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Don’t Let Staff Turnover Affect Your Grantmaking Data Quality

sgEngage

Here are some best practices for effectively managing staff turnover and onboarding with your grantmaking software, including some methods of reassigning existing records to new staff members, establishing clear security roles, and building a comprehensive policies and procedures guide to keep everyone on the same page.

Data 83
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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Since then it has grown from 106 million active monthly users to 310 million active monthly users. To begin, and this is important, your nonprofit should conduct a search on LinkedIn to see if a page already exists for your organization. For the first 13 years of its existence, growth was slow but steady.

Linkedin 357
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What Chat-First Search Means for Nonprofits (Organic & Ad Grant Traffic)?

Whole Whale

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Some estimates indicate that in as little as 3-5 years, chat-first could account for 50-70% of all searches ( When Will ChatGPT Replace Search?

Search 52
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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

Associations are ideally positioned to fill that need in a way that social media and other online activities cannot. Use data to make objective decisions based on site traffic, evaluations, sales, professional development activity, focus groups and/or other types of outreach. Watch what is trending online. This is critical.

YouTube 221
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10 Threads & X Best Practices for Nonprofits

Nonprofit Tech for Good

A good example is the first thread by the Center on Budget & Policy Priorities. It requires a lot of time and content, but more importantly, a social media manager who enjoys being active on X and understands X’s extensive toolset. 2) Post 2-4 times weekly to your Threads Account. Format your posts for easy reading.

Practice 184