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Active Users vs. Sessions vs Engaged Sessions in GA4: What’s the difference?

Whole Whale

To make the most of its insights, it’s essential to understand the terminology, particularly the difference between active users, users, sessions, and engaged sessions. Where to Find Active Users, Users, Sessions, and Engaged Sessions in GA4 These metrics will show up in most reports laterally across GA4.

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8 Grant Reports for Metrics and KPIs

NonProfit PRO

But the process of identifying the right metrics and reports to measure and communicate is more complex… especially when it comes to finding metrics to drive grant performance. If you’re keeping track of something, then you’re probably doing it… right? Download to see the list.

Metrics 246
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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 1) Traffic. 2) Conversion Rates.

Metrics 299
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4 Financial Metrics to Increase Transparency for Your Nonprofit

sgEngage

But only 16% of nonprofits in the Guidestar database of 14,000 organizations actually take the time to actively be more transparent. Performance of the organization: If the organization has strong growth and positive financial metrics , they will be more likely to share this information. Why Aren’t Nonprofits More Transparent?

Metrics 104
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Customer Story: The Duradash Activity Challenge Raises 6x More With CauseVox

CauseVox

In 2021, they used CauseVox to create their Duradash peer-to-peer campaign and came away with over $30,000 through their virtual activity challenge ! For 2021 they decided to shake things up and make it an activity challenge through the CauseVox platform instead. You’ll see huge payoff with less effort.

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Toward transparent metrics

Candid

Organizations have shared more than 43,000 metrics, which demonstrate how nonprofits measure the difference they make in the world. . Who shares their metrics? . What kinds of metrics are shared? . Platinum Seal holders provide, on average, three metrics. The most frequently used metrics are : .

Metrics 93
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Planning Your Nonprofit’s Digital Strategy Metrics

Forum One

From website traffic to email fundraising campaigns, there are a great number of things you need to take into account to review your various communications activities. Website metrics. Email metrics. Social Media metrics. Fundraising metrics. Session duration (how long did people stay on your site?). when/why?).

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