Active Users vs. Sessions vs Engaged Sessions in GA4: What’s the difference?
Whole Whale
OCTOBER 2, 2024
To make the most of its insights, it’s essential to understand the terminology, particularly the difference between active users, users, sessions, and engaged sessions. In GA4, there is no limit to the number of events counted per session, unlike in Universal Analytics (UA) where goals are counted only once per session.
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