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Active Users vs. Sessions vs Engaged Sessions in GA4: What’s the difference?

Whole Whale

To make the most of its insights, it’s essential to understand the terminology, particularly the difference between active users, users, sessions, and engaged sessions. In GA4, there is no limit to the number of events counted per session, unlike in Universal Analytics (UA) where goals are counted only once per session.

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Things Are Heating Up! July 2024’s Biggest Sponsorship Activations 

The Sponsorship Collective

There have been plenty of red-hot sponsorship activations all July long that you have to see to believe. As always, my goal is to help you realize what kinds of activations can be […] It’s not just the temperatures that are sweltering right now. And that’s exactly what I’m here to help you do, see them!

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Give Your P2P Events New Energy with Activity Tracking

sgEngage

While traditional events still have an important place in the fundraising calendar, activity-based fundraising events now encompass a diverse range of experiences, from yoga to pickleball to kayaking and more. What Activity Will Appeal to Your Donors? That means more donors and more dollars.

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How to inspire grassroots activism

Socialbrite

Yet it is action, not avoidance, that will inspire others to do the same and, ultimately, create a culture of effective activism for change. Here are three suggested things to try to inspire grassroots activism: 1. But that view is built on an outdated bias against activities in the virtual world.

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Statement of Activities (SOA): A Nonprofit’s Income Statement Equivalent

sgEngage

A nonprofit Statement of Activities (SOA) is a report used by nonprofit organizations to highlight their financial performance over a specific period, typically a fiscal year. While functionally similar, the terminology reflects the unique goals and nature of nonprofit organizations. What’s included in a Statement of Activities?

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5 Ways To Activate Donors, Overcome Resistance

The NonProfit Times

Fundraisers starting with page 35 – titled Moving Past the Barriers – are presented with five solutions for activating donors. By providing a mental path to limiting options, fundraisers can spur activity. ** Burdensome and tedious tasks. These barriers include: ** Too many choices. For some, donating is as simple as writing a check.

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Statement of Activities: Common Mistakes and How to Avoid Them

sgEngage

The Statement of Activities—commonly referred to as an SOA—is one of four essential financial statements for nonprofit organizations. As a CPA working with nonprofits of all sizes, I’ve encountered numerous errors in Board of Directors’ financial reports and Statements of Activities documents.

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