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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality. 1) Traffic. 2) Conversion Rates. 3) Engagement.

Metrics 297
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4 Financial Metrics to Increase Transparency for Your Nonprofit

sgEngage

But only 16% of nonprofits in the Guidestar database of 14,000 organizations actually take the time to actively be more transparent. Performance of the organization: If the organization has strong growth and positive financial metrics , they will be more likely to share this information. But not all nonprofits are created equal.

Metrics 107
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Customer Story: The Duradash Activity Challenge Raises 6x More With CauseVox

CauseVox

In 2021, they used CauseVox to create their Duradash peer-to-peer campaign and came away with over $30,000 through their virtual activity challenge ! For 2021 they decided to shake things up and make it an activity challenge through the CauseVox platform instead. Instead it’s been thrown together on social media.”

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. By adding a new membership type, you can create an entirely new audience and potential member base for your association.

Create 169
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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

Are you taking advantage of this important information, or are you still creating events, products, and activities based on what’s always been done? Creating Your Scoring Model So how should you set up your scoring model? Be mindful not to overweigh activities that have limited opportunities for participation (i.e.

Analytics 169
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Delivering Excellence in the Age of AI or Association 4.0

.orgSource

Membership Growth Rate Retention Rate Demographics Engagement Event Attendance Website Traffic and User Behavior Volunteer Activity Finance Revenue Streams Operating Reserves Leadership and Governance Board Member Engagement. If the association did not exist today, would industry leaders create it? This is not a thought exercise.

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8 Steps for Creating a Nonprofit Innovation Culture

sgEngage

However, our recent Status of Fundraising research found an interesting link between income performance and innovating and trying new or different kinds of fundraising activity – it was one of the main drivers of income growth. 8 Steps for Creating a Culture of Innovation Not sure how to get started?

Culture 88