Insights from the 2020 Blackbaud Peer-to-Peer Fundraising Study
sgEngage
MARCH 30, 2021
It also points to the accelerated shift in funds from offline to online. For walks and 5Ks with and without fees, the organization’s mission tends to outweigh the interest in the activity, so when the activity was taken away, the drive to fundraise for those participants was not. Online Fundraising Averages.
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