New Email Tests Improve Clicks, Slow Exiting
The NonProfit Times
MAY 23, 2024
A matching grant pledge prior to the big day encouraged supporters to dig deep, resulting in a 40% revenue increase compared to the previous year’s total by the time the day drew to a close. Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. The underlying analytics were impressive.
Let's personalize your content