NTEN

OCTOBER 15, 2009

Today's Blog Action Day 2009 ! The debate about what impact the online world has on offline action gets smashed when you look at these numbers and think about the over 12 million people around the world who are raising their consciousness by reading more about climate change and how they can get involved with their local communities. .

Action 36

Action Change Technology Sample 36

Amy Sample Ward

NOVEMBER 16, 2009

But to many people active in online social action communities, these events had deeper meaning. This is a guest post from Amy Sample Ward, NetSquared’s Global Community Development Manager.&#. There are many who approach the online landscape with very different views than their offline business decisions.

Myspace 108

Myspace Causes Philanthropy Offline 108

Amy Sample Ward

SEPTEMBER 18, 2012

In preparation for their presentation, they circulated a survey to over 200 nonprofit professionals, asking how they use various social platforms. The responses lean towards a reality in which our online presence is just as diverse as our offline personalities – people are connecting with a mix of others on difference platforms.

Professional 185

Professional Personal Linkedin Profile 185

Amy Sample Ward

SEPTEMBER 8, 2010

. —– Lately, I’m thinking about the topic of cross-platform community building. Whether you are working on a campaign, a program or a service; whether it is online or offline (though I would argue it should probably touch both!); Temporary versus Permanent Networks. And engagement requires people.

Network 140

Network Influence Offline Platform 140

Amy Sample Ward

MARCH 22, 2011

All of the words probably have different meanings to each of us, but as a term, I mean programming, services, media events or campaigns that emerge from the needs, actions and involvement of the community. You can see CDSI in many things, and most clearly in grassroots organizing or any non-organization led action.

Case Study 117

Case Study Community Impact Studies 117

Amy Sample Ward

JULY 1, 2009

The piece is reposted below: Have we replicated our offline social dynamics and barriers online? If we truly are reproducing our offline social divides online, then it’s further proof that the central part of your social media strategy needs to be focused on your audience. Make your calls to action part of the routine!

Community 100

Community Myspace Social Network Demographics 100

Amy Sample Ward

FEBRUARY 19, 2011

(You can review the page edits here: [link] ) Links to news stories were included as they emerged and the occasional personal edit of sentiments like “no one knows what’s going on” contributed to the live action growth of the page. Those not in Haiti can also use the application as it aggregates news and actions to take.

Disaster 206

Disaster Social Media Haiti Media 206

Amy Sample Ward

JULY 10, 2012

These mini-websites are usually graphic-heavy and have very straightforward, action-oriented copy. Actions can include making donations, social media sharing, signing a petition, and more. A microsite is a mini-website, generally two to four pages, focused on a specific topic or campaign. Microsites can also promote dynamic content."

Web 126

Web Map Bookmarking Culture 126

Get Fully Funded

AUGUST 14, 2023

You can create and run an online campaign to support an offline appeal or an event. Interest Keepers: Post photos and videos of your work in action throughout your campaign. Different social media platforms should contain slightly different messages. An online campaign is pretty important for Giving Tuesday or other giving days.

Campaign 98

Campaign Online Fundraising Social Media 98

Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. Tools: which platforms and tools do they commonly use for online engagement (don’t forget to include your website if they are visitors/donors/engaged there). Community Mapping.

Tools 162

Tools Tech Map RSS 162

Amy Sample Ward

JUNE 6, 2011

View more presentations from Amy Sample Ward. I like to think of it this way: Organizations may have the research or data, the capacity and staff, to identify problems and opportunities, to build messages, calls to action and campaigns. Movement building also requires that focus on real action at the nexus of our collective goals.

Build 220

Build Community Technology Org 220

NTEN

AUGUST 15, 2013

In July 2010, Amy Sample Ward wrote a blog post called Monthly Chats About Community Building: Are You With Me? Occasionally we connect throughout the week via the NTEN community platform , and of course, there are other spaces for community organizers and online community managers on Facebook, Google Plus, and other sites.

Guidelines 82

Guidelines Facilitation Hosting Twitter 82

Amy Sample Ward

AUGUST 3, 2010

The power of social media in a global context is two-fold: There’s huge potential with these news tools for real movement building, bringing organizations, campaigns and people together behind a movement and not just one brand or one call to action. Global use of social media is also a great way to amplify voices, ideas, and stories.

Local 143

Local Global Tools Case Study 143

NTEN

NOVEMBER 1, 2010

Amy Sample Ward, Community Development Manager, TechSoup Global. Creating a go-to resource like this that maps all content and all platforms will help everyone in your organization understand the "where"s and "what"s that make up the entire online presence of your organization.

Map 75

Map Content Community Chart 75

Amy Sample Ward

JANUARY 29, 2010

There’s also been a bit of controversy around the Causes application specifically, due to it’s decision to abandon the MySpace platform and offer it’s application/services only to the Facebook community. You can read more about the MySpace/Facebook move here , here , and here.). 25 median donation amount.

Causes 166

Causes Myspace Donation Facebook 166

Amy Sample Ward

APRIL 23, 2009

JustGiving’s success, the sheer numbers (in millions) of people using the peer to peer platform for fundraising, campaigning and awareness, shows that people are ready and willing, jumping at the opportunity even, to integrate philanthropy and social change work into their every day lives. Photo: Howard Lake.

Causes 100

Causes Conversation NTC Award 100

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2009

You know those bags tattooed with the sponsors' logos and filled with stickers, t-shirts, coupons, samples, and other goodies. is about building a bridge between two-way online communication and offline actions and impact. We assumed that if we created a generic platform that people would start their own actions.

Social 88

Social Kiva Artist Sample 88

Amy Sample Ward

MARCH 5, 2009

we20 wants to inspire people, online, to get together, offline, to talk about ideas to improve our lives and our world. But that doesn’t mean they can’t be spreading their message and mobilizing people into action both on and offline. we20 has done an excellent job of presenting an actionable movement. 20 world leaders.

Network 100

Network Offline Case Study Campaign 100

NTEN

AUGUST 15, 2013

In July 2010, Amy Sample Ward wrote a blog post called Monthly Chats About Community Building: Are You With Me? Occasionally we connect throughout the week via the NTEN community platform , and of course, there are other spaces for community organizers and online community managers on Facebook, Google Plus, and other sites.

Guidelines 60

Guidelines Facilitation Hosting Twitter 60

Amy Sample Ward

OCTOBER 14, 2009

The power of social media and the authentic storytelling that takes place is in the opportunity for people to inspire other people to take action, which leads to lesson #2. Lesson #2: Action. Her question spurred some interesting comments that targeting the idea of taking action. Lesson #3: Local vs Global.

Social Media 145

Social Media Change Media Lesson 145

Amy Sample Ward

NOVEMBER 5, 2009

I blogged earlier this year about research that indicates very strongly we’ve replicated our offline social barriers and segmentation in our online social networking platforms. ( Visit danah boyd’s website for more information and research on this topic.)

Myspace 158

Myspace Technology Causes Social Network 158

Amy Sample Ward

NOVEMBER 5, 2009

I blogged earlier this year about research that indicates very strongly we’ve replicated our offline social barriers and segmentation in our online social networking platforms. ( Visit danah boyd’s website for more information and research on this topic.)

Myspace 158

Myspace Technology Causes Social Network 158

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 28, 2008

The Leukemia & Lymphoma Society has just launched a campaign to raise $100,000 in 100 days and is using a gaming platform, PledgePlay. It's an online casual gaming platform where the money used to purchase "tokens" to play games is donated to LLS. That is the relationship begins online and leds to offline activism.

Relationship 50

Relationship Cancer Fundraising Offline 50

Amy Sample Ward

APRIL 22, 2009

As the numbers of users grow, so do your number of friends, and then in turn so does the frequnecy of news items, status updates, and general calls to action for your network. You can make friends and call them into action, but those actions and real engagement will link to and live outside of the platform.

Green 102

Green Mashup Aggregator Org 102

Amy Sample Ward

JANUARY 7, 2011

This week, I shared with Vanessa that during my time offline for the holidays, I found myself reflecting on just how many different frustrations I feel people in this sector have voiced over 2010 – to the point that I, honestly, feel really overwhelmed by the “sick and tired&# state of nptechers world wide.

Change 123

Change Technology Build Social 123

Amy Sample Ward

NOVEMBER 24, 2009

There’s calls to action, story telling, questions and requests, and much more. This is where you can list actions, knowledge, messages or anything else you want to give to your audience or have them do. Are they online: in email, website, social media platforms (which ones?), Because it isn’t JUST a conversation!

Conversation 111

Conversation Story Support Create 111

Amy Sample Ward

SEPTEMBER 22, 2009

A day of on and offline events spanning the globe celebrating the Web. Are you developing tools, applications, or platforms for the web? Today is OneWebDay ! This year’s theme is One Web. bringing attention to issues and work on digital inclusion. OneWebDay opens up techie conversations to everyone. Creating for All.

Celebrate 164

Celebrate Web Digital Conversation 164

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2010

As the platform matures , we’ll get a better sense of the power and potential of this network that lets people find, connect, and support social change organizations and issues. Amy Sample Ward shares her first reflections and critique of the platform and wonders what’s the point?

New York 105

New York Argentina Profile New York City 105

Amy Sample Ward

MAY 14, 2009

We provide a supportive network for the vibrant and thriving community of women in technology professions by giving women an open platform to share their talents, experiences, and insights. Moderator: Amy Sample Ward, NetSquared. View more presentations from Amy Sample ward. The sessions are short (only 50 minutes!)

Tools 100

Tools Tech Map Case Study 100

NTEN

FEBRUARY 17, 2010

Amy Sample Ward, NetSquared. Since then, the platform (which is open source ) has been modified for use in South Africa (mapping xenophobic violence), DR Congo , Vote Report India (to monitor the recent local elections) and more. Those not in Haiti can also use the application as it aggregates news and actions to take.

Haiti 82

Haiti Disaster Social Media Media 82

Amy Sample Ward

MAY 5, 2009

In the climate change example, this means that we can brand, communicate, and distribute information, calls to action, and important opportunities for engagement in a way that encourages response locally. There are tools like Zanby that allow organizations to link together to share calls to action across networks.

Local 100

Local Organization Comparison Global 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2009

The panelists include Holly Ross, NTEN ; David Neff , American Cancer Society; Kari Dunn Saratovsky ; Case Foundation; Amy Sample Ward , Netsquared; and Joe Solomon. Submitted by Amy Sample Ward. Taking action for social change without lifting a finger. How do you balance online action with offline engagement?

Comment 95

Comment Social Media Jordan Cancer 95

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2009

The panelists include Holly Ross, NTEN ; David Neff , American Cancer Society; Kari Dunn Saratovsky ; Case Foundation; Amy Sample Ward , Netsquared; and Joe Solomon. Submitted by Amy Sample Ward. Taking action for social change without lifting a finger. How do you balance online action with offline engagement?

Social Media 79

Social Media Cancer Jordan Kiva 79

Amy Sample Ward

OCTOBER 14, 2010

—– Over on the NetSquared platform right now we are in the midst of the 2010 FACT Social Justice Challenge. Has your organization run a competition online or offline? I’m honored to have a guest post up on Care2′s Frogloop blog today! We’re all learning as we go! —– What do you think?

Tips 114

Tips FAQ Howto Netsquared 114

Care2

SEPTEMBER 7, 2012

Social Change Anytime Everywhere: Best Practices to Build a Multichannel Campaign Plan From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action.

NTC 51

NTC Minneapolis Facebook Audience 51

Amy Sample Ward

APRIL 27, 2009

NWF - greenhour.org so we share it with people in a newsletter and then see activity in a blog - we can’t see that they really did it in their home, it is hard to measure, but we are still seeing what seems to be real actions - don’t be afraid to ask! Are there ways of catching offline datapoints?

Social Media 102

Social Media Map Strategy Media 102

NTEN

AUGUST 21, 2009

The panelists include Holly Ross, NTEN ; David Neff , American Cancer Society; Kari Dunn Saratovsky ; Case Foundation; Amy Sample Ward , Netsquared; and Joe Solomon. Submitted by Amy Sample Ward. Taking action for social change without lifting a finger. How do you balance online action with offline engagement?

Social Media 67

Social Media Nonprofit Jordan Cancer 67