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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 1) Traffic. 2) Conversion Rates.

Metrics 297
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Essential Steps for Tracking and Reporting Association KPIs

Association Analytics

As valuable as data is, though, without a clear and actionable way to track and report across your entire association, it can be difficult to tell what’s actually working. It involves: Defining What to Measure: Identify the specific metrics that align with your strategic goals. Pillar: Membership Growth and Engagement What to track?

Track 169
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The Death of the Open Metric (and other freak outs)

sgEngage

What is more accurate is a click or, even better, an action (survey submission, ticket purchase, gift, etc). Tracking opens as the sole metric for engagement is no longer accurate. But there are actions you can take to increase clicks and actions within your emails – and now is the time to start testing what works best for you.

Metrics 115
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Understanding Impact Metrics for Your Nonprofit: A Guide

DipJar

Whether your nonprofit is working to improve volunteer management or the success of your community outreach programs, you’re likely considering the impact of your planned or existing actions. . In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Why Are Impact Metrics Important?

Metrics 52
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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

Going Beyond Basic Metrics Learning analytics goes beyond basic metrics to offer you a deeper understanding of course performance and learner engagement. Proxy measures and surveys can help gather this data and gain insights into the overall impact your education courses have on learners’ professional growth.

Analytics 169
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Delivering Excellence in the Age of AI or Association 4.0

.orgSource

We’ve interviewed icons and iconoclasts of association leadership, conducted focus groups, and developed surveys. Health —Positive performance across a range of well-defined metrics, including financial stability and the professional development and engagement of staff, volunteers, and members. We even wrote two books on this topic.

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3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? This is where your social media engagement rates come in.