Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Checking in at a place. His take: “It is a very shallow metric. And it does feel somewhat gratifying that I think we’ve been right all along. Photo by lecercle. Why the heck should I even care?

Metrics 114

Metrics Facebook People Measure 114

Bloomerang

APRIL 17, 2024

Include your employees and enable frontline action when identifying and prioritizing your goals. You are likely already collecting data about how many people you serve or your income. Another consideration is that various people may be collecting data. Think about what metrics you will use.

Data 105

Data Metrics Measure Goal 105

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Giving Tuesday.

Strategy 261

Strategy Fundraising Social Media Nonprofit 261

Achieve

MAY 3, 2024

One way to achieve this is by implementing an email strategy where you send a series of emails that educate and inspire your target audience and provide them with a clear call-to-action. If your click-through rate dips below 1%, it suggests that your call-to-action may be buried or unclear within your email.

Analytics 98

Analytics Data Spam Fundraising 98

sgEngage

MARCH 15, 2024

The goal is then to turn those data insights into actionable tasks. If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. It) has helped me identify the correct constituents to place into gift officer portfolios,” she said.

Measure 100

Measure Help Analysis Metrics 100

Get Fully Funded

AUGUST 19, 2024

Impact on Retention Rates Effective segmentation goes beyond grouping donors by shared traits; it provides actionable insights to boost donor retention. Engagement: Engagement metrics like event attendance, volunteering, email opens, and social media interactions highlight active and passive supporters.

Data 59

Data Marketing Donor Mail 59

Bloomerang

AUGUST 16, 2021

Unless you understand the concept of lifetime donor value and put in place strategies to maximize that, you’ll spin your wheels and potentially leave a lot of money on the table. Do you know what topics people care about? Here are some of the questions you might ask in order to understand what metrics to track: .

Analytics 125

Analytics Strategy Fundraising Benchmark 125

EveryAction

JUNE 8, 2023

We asked our partners, what are some ways organizations doing advocacy can consistently engage supporters and keep them ready to take action with you, even outside of crisis moments? This can be done through education as well as action. Here’s what they said. Learn more at MESG.marketing !

Advocacy 143

Advocacy Local Poll Audience 143

M+R

JUNE 10, 2021

That means we’d actually see open rates go up for those who choose this option (probably most people), because pixels would be loaded for every email—but we won’t know if those people are actually opening emails or not. When will this change go into place? Sometime this fall, whenever iOS15 is rolled out.

Rate 122

Rate email Open Change 122

Greater Giving

AUGUST 30, 2024

Contact a variety of people who were involved in your event’s planning and execution, including volunteers , sponsors, and guests, to get insight into the event from all sides. End: Conclude your case study with the results, listing metrics about donations, attendance, and anything else that’s important to your organization.

Case Study 94

Case Study Studies Game Sponsor 94

Neon CRM

NOVEMBER 17, 2023

But, if you don’t have a membership engagement strategy in place to engage and retain them, you’ll end up losing members just as fast as you can acquire them. Today, we’re going to be discussing steps you can take to put these strategies in place. What is a Membership Engagement Strategy? And, a reason to renew their membership !

Strategy 98

Strategy Measure Social Media Metrics 98

Nonprofit Tech for Good

APRIL 3, 2022

The term “call to action” (CTA) is used multiple times in the list. A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Be aware of key accomplishments, metrics, testimonials, and milestones. Is the donor renewal rate low?

Fundraising 328

Fundraising Mail Law Donation 328

Association Analytics

FEBRUARY 14, 2022

Most people don’t. Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. Take action! This may seem like a daunting task, but it’s easier than you think.

Analytics 169

Analytics Language Associations Case Study 169

Get Fully Funded

MAY 9, 2022

What can you do to improve the metrics that matter? When you set marketing systems in place, they don’t always work together like they should. Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan. Check your metrics, focusing on overall numbers and growth.

Marketing 69

Marketing Guide Metrics Nonprofit 69

The Storytelling Non-profit

APRIL 12, 2022

In this article, I’m going to talk about the common challenges of explaining non-profit impact and go over the action steps you can take to explain your non-profit’s impact through storytelling. For example, the number of people you helped this last year, number of scholarships provided, the number of kids programs you’ve run, etc.

Storytelling 94

Storytelling Impact Profit Story 94

Whole Whale

MARCH 15, 2023

With that, email marketing can be used to provide more tailored information and announcements bringing awareness to your organization and helping to nurture subscribers toward taking action on your cause, initiatives, or events to the right audience.

email 75

email Difference Marketing Retention 75

M+R

MAY 31, 2022

Adoption was relatively slow, but by November 28 , more people were using iOS 15 than iOS 14, and by mid-March of this year, 80%+ of Apple users were on the new system — translating to about 40-50% of email users overall. Pre-MPP, we all agreed that open rate generally reflected the rate at which people were interacting with an email.

Mail 116

Mail Spam Rate email 116

Bloomerang

MARCH 30, 2023

Volunteers are the face of your organization; they are the people delivering the qualified service to your clients and community, making them an absolutely essential part of your organization’s team. Metrics matter! Without these important metrics, you will be unable to measure your success accurately.

Volunteer 95

Volunteer Strategy Organization Metrics 95

Nonprofits Source

APRIL 3, 2024

Marketing is all about meeting your target audience where they are, meaning there’s no better place to launch your marketing efforts than online. Stay aligned on what success means for your campaign by tracking and sharing engagement metrics with them.

Organization 52

Organization Online Influence Metrics 52

sgEngage

JANUARY 17, 2024

Plus, inviting thought leaders, influencers , and other guest speakers that your audience cares about helps secure your place as a trustworthy nonprofit. This is a way of visualizing the specificity of a marketing message in relation to the desired next action for the audience. What’s the ideal scope of our podcast?

Audio 84

Audio Podcast Content Phase 84

sgEngage

SEPTEMBER 28, 2021

The data shows Blackbaud Luminate Online customers have made great strides in engaging constituents, but new privacy changes implemented by Apple are likely only the start of a new focus on authentic email engagement through clicks and actions. Here’s a great read on the “death of the open rate. ”. Boost Email Engagement.

Online 103

Online Fundraising Benchmark Adwords 103

Media Cause

JUNE 22, 2021

Why leveraging different calls-to-action actually deepens relationships with your constituents and supporters. Some people might even call them the peas and carrots of digital engagement. Yes, those people are us). Action Center. Daisy Chains and linked actions. Advocates aren’t donors. Donors aren’t advocates.

Advocacy 101

Advocacy Digital Fundraising Global 101

Nonprofit Tech for Good

JANUARY 5, 2019

billion monthly registered users – almost a third of all people on the planet! Here are some examples of fundraising videos that tell great stories, elicit an emotional response from the viewer, and feature a clear call-to-action at the end asking for your donation. The call to action is to watch the documentary on PBS.

YouTube 245

YouTube Money Raise Nepal 245

Candid

MARCH 1, 2023

As Cheryl emphasized: It is up to us, as leaders in the social sector, to take action and use this tool to drive meaningful change. The question then becomes, what actions are we prepared to take? How do we tie that data together? Candid is providing us with both the tool and an invitation to a community.

Demographics 96

Demographics Build Social Green 96

Candid

AUGUST 23, 2023

The impossible dream This misstep represents an inspirational strategic plan but does not account for the time, money, and skills required to accomplish action items. Do we have the right organizational design in place to pursue our strategic priorities? Even the most ambitious strategic plan must also be feasible.

San Francisco 93

San Francisco Nonprofit Metrics Boston 93

Allegiance Group

FEBRUARY 27, 2024

An event is any kind of action a user performs on your website, such as clicking a button, downloading a file, or submitting a form. Predictive Metrics: This feature can help you predict points like the number of donations you can expect in a certain period. It could be as simple as people not seeing the next page on the form.

Analytics 52

Analytics Google Fundraising Track 52

Classy

AUGUST 4, 2021

Members of this team review fundraising metrics , such as: Which recurring donors have upcoming credit card expirations, in order to stay ahead of lapsed recurring gifts. They use donor data to deduplicate customer records, which ensures you have all the information to build a relationship with a donor in one place.

Fundraising 95

Fundraising Metrics Database Nonprofit 95

Get Fully Funded

MARCH 2, 2023

By collecting essential metrics as part of your program management process, you’ll be able to use this information to: Identify program gaps and areas of need. Using predefined metrics can be incredibly valuable for determining how well your nonprofit has been meeting the needs of your constituents and where you can adjust for greater impact.

Statistics 52

Statistics Stats Program Management 52

NTEN

JUNE 22, 2010

how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics. Here are three tips for better collecting and calculating your organization's metrics: 1. Imagine that those emails were opened by 13 people, 5 people and 8 people respectively.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. People who are active on Twitter tend to be plugged into current events and trending news. Schedule tweets in advance.

Twitter 336

Twitter Practice Social Media Nonprofit 336

sgEngage

OCTOBER 9, 2023

Among grantmakers, there tends to be a lot of focus on impact and outcomes, as well as metrics to measure impact. Power Imbalance in Traditional Evaluation As grantmakers, we tend to monitor and evaluate our strategies and programs using metrics that we deem important. We all want to know whether our work makes a difference.

Participatory 93

Participatory Evaluation Empowerment Grant 93

sgEngage

SEPTEMBER 5, 2023

Let the Machines Work so the People Can Think!: From Juggling Hats to Mastering Financial Communication: Empowering Leadership through Numbers : Nonprofit finance professionals are no strangers to doing the jobs of several people, but that doesn’t make explaining the numbers to your non-finance colleagues any easier.

Blackbaud 89

Blackbaud Chart Denver Nonprofit 89

Candid

OCTOBER 17, 2022

This is critical to make sure donations are going to the right place. The results section of your profile is the perfect place to address this. Add metrics that demonstrate effectiveness, like individuals served, community members reached, animals adopted, etc. Check basic information. Add a logo. Showcase your impact.

Campaign 71

Campaign Digital Profile Social Media 71

Get Fully Funded

JANUARY 24, 2024

Additionally, ensure that your page is mobile-responsive, as most people will scan the codes and make their donations through their phones. For example, on your event landing page, you could say your shoe drive fundraising event will take place Saturday, July 7th, from 1 PM to 5 PM in the community center. Ticket purchase page.

Fundraising 59

Fundraising Evaluation Gift Rate 59

Candid

APRIL 13, 2021

In line with this signature clause, Google offers nonprofits an exclusive resource that can help them make the world a better place: the Google Ad Grant. With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into donations.

Grant 98

Grant Google Problem Awareness 98

ASU Lodestar Center

AUGUST 17, 2022

If you’re like many of us working in nonprofit leadership today, you’re more than likely exhausted and running out of actionable ideas. It must be articulate enough to measure progress against, inspiring enough to move people to action, and still broad enough to withstand the test of time. Illustration generated by DALL·E.

Participatory 98

Participatory Culture Leadership Washington 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

The second part of the morning was designed around the Principles of Social Media Strategy and used a new version of the Social Media Game intended for a large group of people. My design question: What is the best way to use this approach for a full-day workshop for 300 people?

Reflection 104

Reflection People Network Colorado 104