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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 1) Traffic. 2) Conversion Rates.

Metrics 305
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Digital Strategies for Climate Action

Forum One

We’re using the occasion to reflect on ways to iterate and enhance our strategies to drive climate action: Engaging Design that Sparks Public Engagement We craft digital communications that resonate with global audiences and drive progress in environmental and conservation issues. How Does Your Digital Strategy Support Climate Action?

Action 79
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4 Financial Metrics to Increase Transparency for Your Nonprofit

sgEngage

Performance of the organization: If the organization has strong growth and positive financial metrics , they will be more likely to share this information. Contributions increase when total assets, program ratio, and operating margin increase, which is why it’s important to understand these metrics for your own organization.

Metrics 103
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Matching Gift Reporting | Actionable Metrics & Reports

Double the Donation

The impact of matching gift programs on nonprofit organizations is undeniable. Recent matching gift reports indicate that 84% of donors are more likely to donate if a match is offered, while 1 in 3 would give a larger gift if matching is applied. But if you want to take a look at the specific ways […]

Report 52
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Ways to Increase Donor Loyalty (Tips + Metrics)

Donorbox

Donor loyalty is the ideal all nonprofits are looking for, but our actions often do not encourage it. The post Ways to Increase Donor Loyalty (Tips + Metrics) appeared first on Nonprofit Blog. Donors are loyal to nonprofits they trust and admire, and they show that loyalty in different ways. This article […].

Metrics 96
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Digging Into Data: 7 Key Metrics to Track + Common Data Questions

Allegiance Group

To truly understand the health of your organization, there are seven key metrics you should track in your database: Year-on-year revenue Donor file growth Donor retention Gifts per donor Average gift Revenue per donor Cost to acquire Data can be overwhelming. How often should I look at these metrics? What about the revenue per donor?

Metrics 52
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Essential Steps for Tracking and Reporting Association KPIs

Association Analytics

As valuable as data is, though, without a clear and actionable way to track and report across your entire association, it can be difficult to tell what’s actually working. It involves: Defining What to Measure: Identify the specific metrics that align with your strategic goals. Pillar: Membership Growth and Engagement What to track?

Track 169