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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Whether you own a pet-care business , bookstore, or flower shop, these five tips will help put your small business on the digital map. Once you have a clear understanding of which audience(s) to target, start putting your ideas into action. These measurements should align with your campaign’s goals.

Map 52
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3 Tips to Help Your Nonprofit Steward Corporate Partners

Nonprofit Tech for Good

During the discussion, use the following business principles to assist in your evaluation: Churn Rate: Churn rate in its broadest sense is a measure of the number of customers moving out of a collective group over a period of time. Which of our partners could support us in a deeper way? 3) Reporting Is Everything!

Help 279
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LGBTQ+ advocacy strategies to generate advocates year-round

EveryAction

Issue awareness is often a foundational step in advocacy work, and it’s important to make sure that your organization’s issue awareness work uses specific, measurable, actionable, relevant, and time-bound (SMART) goals to measure progress. By meeting supporters in the moment, you have a better chance at driving them to action.

Advocacy 199
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How to Manage Google Ads Through a Website Relaunch or Redesign

Whole Whale

A new action people can take that wasn’t there before? Map out new URLs and plan to update ad landing pages Having ads pointing to old, now non-existent URLs (404s) is a violation of Google Ad Grant policy (and a terrible user experience). Pre-Site Relaunch Checklist for Tracking and SEO Plan for 301 Redirects. Design for SEO.

Google 52
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See, Say, Feel, Do: Metrics for Social Media

Amy Sample Ward

I am a big fan of actionable metrics. If the numbers you are tracking don’t give you an action, how valuable are they? For example, if you track just how many people come to your website, it doesn’t give you much action. I really appreciate that Fenton has included a similar recommendation.

Metrics 227
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[ASK AN EXPERT] Should Your Nonprofit Invest in Digital Analytics Tools?

Bloomerang

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. And, with that, it’s why you need to track data that tells you if your digital efforts are succeeding or if you need to tweak certain strategies. . How can these tools help you track meaningful data?

Analytics 113
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The Complete Guide to Nonprofit Fundraising Campaigns

CauseVox

Planning Your Campaign Just like you wouldn’t set off on a road trip without a map and a plan, you shouldn’t dive into a fundraising campaign without careful preparation. Detailed planning is essential to keep everything on track. Here’s what you’ll discover: 1. Ready to Make Your Campaign Unforgettable?

Guide 72