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Why You Need a Full-Funnel Nonprofit Digital Marketing Strategy

Whole Whale

Whole Whale created the Funnel of Engagement to help orgs like you better map the typical journey a supporter takes from being Aware of your organization to becoming Committed to your cause. Engaged : They take meaningful action with your orgdonating, volunteering, attending events, or joining a campaign. Committed : They stick around.

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Nonprofits Show Technology in Action

Tech Soup

What does technology in action look like? Each entry was more compelling than the next, showing us that nonprofits are putting technology in action in incredibly different ways. With a new impact page, a way to send photo updates to donors, and the marketing muscle of Karma Store , GETSET-GO will continue to put technology in action.

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50+ Year End Fundraiser Email Subject Lines

CauseVox

Begin With Action-Oriented Verbs Using action verbs at the beginning of your fundraiser email subject lines sets the expectation upfront for the recipient of what to expect from the body of your email and lets them know what action you want them to take. info@ABC.org , no-reply@ABC.or g ) in lieu of a specific person.

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Some Thoughts on Livestreamed Interviews, Engagement, Book Winners, and Finger Puppets

Beth's Blog: How Nonprofits Can Use Social Media

The winners: Ashley Messick from the Blood Centers Vikki Baptiste from Mid Central Communication Action Barbara Christensen from Conservation Northwest Jessica Fillinger from Bridge New York Some Highlights from the Interview The first question that Kari was terrific. What should orgs ask themselves before diving into soc media?

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Webinar Shows Social Media with Volunteers in Action

Tech Soup

Up to you & the culture of your org- maybe add initials. for up-to-date contact info, credentials, skills of volunteers, as well as a place to connect. I think you do need basic social media guidelines for your org. Look to other orgs for examples. to help with your orgs early efforts. Have the convo early.

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Strengthen Your Community with a Knowledge Sharing Network

NTEN

Although it has its own blog, and most of the members are on Twitter and Facebook, all of the action takes place on Friendfeed. org / blog /2007/03/20/ nptech - tagging - community. Some are huge. Marnie Webb introduced the nptech tag to help aggregate nonprofit technology content. Now go forth and facilitate knowledge sharing!

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Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

Qui - for clients that are larger, we set up media citation reports (like a word doc with titles and links and relevant info about the mentions and how they should respond). How do you involve the org? Have you seen examples of your org changing? Sarah - use google alerts and a page that we update with mentions.