Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

As I’ve been working on “ Measuring the Networked Nonprofit ” with co-author KD Paine, we’ve come to the chapter on measurement tools. I sent out a query nonprofit tech colleagues who are social media mavens and ask that age old question, “ What’s in your social media measurement tool box ?”

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Social Media Measure Tools Media 118

Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. What factors influence first time attendees? Let’s take a look at how event data can be put into action. This is a valuable group.

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Associations Data Registration Analytics 318

Fast Company Tech

MARCH 17, 2025

This lack of clarity not only delayed corrective actions but also created friction and mistrust among the leadership team. Leaders thrive when their roles are defined with precision and their scope of influence is clear. A well-integrated culture enhances employee engagement, driving measurable improvements in productivity.

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Organization Create Leadership Structure 124

Fast Company Tech

MARCH 17, 2025

This confusion can breed procrastination or spur impulsive actions that ultimately hinder progress.” One way to handle this is to create a clear distinction between whats outside of your control and what you can actually influence. SMART goals are more impactful because theyre both realistic and measurable.

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Goal Job Influence Action 85

Association Analytics

APRIL 8, 2021

Data provides actionable insights and can give associations a navigable path to make better informed business decisions. SMART is an acronym people use to remember the five aspects of a well-articulated goal: SMART goals are specific, measurable, achievable, relevant, and time bound. Most often, you’ll use at least one measurement.

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Goal Data Articulate Analysis 192

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. What are the key results of this campaign ?

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Hurricane Measure Social Media Social 98

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. How each traffic source is influencing sign ups for your peer-to-peer campaign. Parameters in action.

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Donor Campaign Nonprofit Track 325

Candid

DECEMBER 9, 2024

These areas require substantial, sustained investment to drive measurable change, which institutional funders have the infrastructure to provide. Grantmakers are also influenced by research and data, which highlight education and health as key drivers of societal progress. Another priority needs to be to diversify funding streams.

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Education Trend Share Giving 105

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I didn’t get asked ”What are the best tools to measure followers on Twitter?

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Attitude Social Media Measure San Francisco 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? Influence —> take action.

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Social Media Measure Media Social 97

Nonprofit Tech for Good

JULY 10, 2019

Set SMART(Smart, Measurable, Achievable, Relevant, Timely) goals to make the tracking of your success easier. You can even track their levels of influence to gamify their experience and reward them for their support. 9) Focus on your call-to-action. The measurement of your performance will help you create more successful posts.

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Fundraising Social Social Media Channel 280

sgEngage

DECEMBER 6, 2024

This allowed us to create measurable goals backed by actionable data and to personalize our approach to donor engagement. Whether it’s managing donor relationships, tracking progress, or measuring outcomes, leveraging the right technology can transform your organization and help you achieve goals that once seemed out of reach.

Associations 98

Associations Dallas Blackbaud Impact 98

NetWits

JUNE 23, 2011

— There are some aspects of Welcome to the Fifth Estate that will be familiar to the social media ensconced, but there are others — the chapters on strategy, measurement and the final chapter on sustainability –that will be new for most readers. This allowed them to analyze beyond follower counts and get into actions.

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Social Media Media Social Chapter 219

Nonprofit Tech for Good

SEPTEMBER 19, 2024

20% GREEN: Urgency & Specificity Creating a sense of urgency through one-day campaigns or crisis-based appeals drove immediate donor action. Email Marketing: Sent urgent calls to action to their subscriber base, emphasizing the limited one-day window to increase the impact. Measure, measure, measure.

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Campaign Giving Nonprofit Google 264

sgEngage

MARCH 18, 2024

By embracing these principles of equity, fostering collaboration, and committing to meaningful action, philanthropic organizations can continue to be powerful catalysts for positive change. It involves examining power dynamics, addressing structural barriers, and promoting fairness and justice in all aspects of philanthropic work.

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Philanthropy Action Structure Advocacy 111

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2013

As colleague Bob Filbin, DoSomething’s Data Scientist, pointed out in his presentation earlier this week , we can apply a/b testing to social media measurement. For example, one can test different wording for Facebook ads and use Google Analytics to see which one did the best in terms of converting people to an action.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2013

The first module was focused on defining and showing examples of social media integration when developing a “Ladder of Engagement,” based on chapter 6 of my book, Measuring the Networked Nonprofit. This week was the third face-to-face meeting I’ve helped design and facilitate. The report out was a competition.

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Reflection Action Learning Social 97

Amy Sample Ward

OCTOBER 18, 2011

Calls to Action. Most organizations have a call to action, a campaign, or a fundraising push to promote on Facebook and other social media. Facebook has just made changes that will let you do even more with the Causes application, such as promoting actions directly from a tab on your page.

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Facebook Change Nonprofit Tutorial 196

Amy Sample Ward

FEBRUARY 29, 2012

Or even the networked influence from news coverage and stories from one group or city to the next. We should approach offline action as one of many channels available to us to reach our mission. We should expand that view and definition of multi-channel to include offline action and mobile messaging/text.

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Community Organization Online Netsquared 179

Nonprofit Tech for Good

APRIL 3, 2022

The term “call to action” (CTA) is used multiple times in the list. A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Create a list of donors who have not donated in 18 months and invite them to participate in some calls to action (CTAs).

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Fundraising Donation Donor Social Media 362

Nonprofit Tech for Good

JULY 16, 2023

When leaders lead, they are constantly sending signals to everyone through behaviors, messages, decisions, and actions to positive or negative effect. Here are 5 strategies to activate and sustain Brand Leadership in your organization: 1) Start with Leadership Obviously, Brand Leadership must start with leaders.

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Leadership Strategy Nonprofit Collaboration 240

Bloomerang

JANUARY 7, 2022

If you aren’t measuring donor engagement, you might have to. Donor engagement is a measure of all of the things that make up a complete donor profile, beyond just gift size and superficial demographic information. How Measuring Donor Engagement Can Empower You. See How Bloomerang Can Help You Measure Donor Engagement.

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Donor Guide Measure Social Media 117

Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. To get a better grasp on this, let’s look at the different types of analytics and what they measure. There are so many things you can measure in Google Analytics, but you’re not going to use all of this information.

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Analytics Digital Tools Nonprofit 128

Amy Sample Ward

JUNE 17, 2010

From @winwinapps: The fact that social media is forming networks and connections allows local to have more global influence. People want to take action on things that they care about – whether it impacts them directly or not. Our “job&# is to facilitate that action and make it easier for them to participate.

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Community Build Social Media Local 132

sgEngage

OCTOBER 28, 2021

Earlier this year, JUST Capital released its Corporate Racial Equity Tracker , a comprehensive resource detailing disclosures from America’s 100 largest employers on their commitments and actions around cultivating diversity, equity, and inclusion (DEI) within their workplaces and communities.

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Data America Policy Influence 105

Amy Sample Ward

APRIL 8, 2011

That’s the question I asked this morning on Qriously, a new application that measures public sentiment, in real time. I’ve run three questions so far, and here’s some of the insights to the process: What influences your charitable giving? The questions could actually be calls to action! That’s it!

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Data Mobile Time Map 154

Amy Sample Ward

SEPTEMBER 20, 2010

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. Action: The action or connection that ties it together. How do you know an “influencer?&#.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

The next action was an uncontrollable desire to compare my “People Talking About” with my peers, realizing that benchmarking of meaningless data is well, meaningless. I’ve never run an ad for more fans, or done silly contests or anything else, you know? There’s a lot of confusion.

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Metrics Facebook People Measure 114

Whole Whale

DECEMBER 19, 2024

Value Every Stage Assign appropriate credit to awareness activities Measure engagement metrics Track time-to-conversion Consider assisted conversions 3. Whole Whale spends a lot of time on getting this first step right because the cost of getting it wrong is so high… 1.

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Metrics Marketing Social Media Analytics 52

Classy

JUNE 24, 2021

However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Measuring Engagements on Social Media. Why and How to Measure the Engagement Rate. Measuring your organization’s engagement rate is a more accurate reflection of your content’s relevance to the audience.

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Social Media Conversation Track Media 122

Nonprofit Tech for Good

NOVEMBER 29, 2010

The ROI for us is measured in lives saved more than just the money raised to do so. We are also investing in a complete overhaul of our 17,000 file website at BigCatRescue.org that has taken 9 months and thousands of dollars, but will result in integrating social aspects that should improve our reach and influence.

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Social Media Interview Media Examples 276

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2011

I went straight to the strategy and measurement chapters. Instead , they opt to build relationships with influencers using a top down approach. With a relevant offering for the influencer, they seek blog coverage or social network profile endorsements. Geoff reminds us that tactics are not tools , but actions.

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Social Media Empowerment Chapter Measure 100

Association Analytics

SEPTEMBER 13, 2023

Assessing Learner Sentiment Another important part of measuring the effectiveness of education programs is assessing learning sentiment. Identifying peak enrollment periods and understanding the external factors influencing them will allow you to optimize your offerings.

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Analytics Education Program Impact 169

Amy Sample Ward

JUNE 22, 2011

What influences trust? Make your call to action in the email a button, including donation call outs. End your email with a call to action. Track your open rates and conversions (do they open the email and then do they actually make a gift) – open rates are important to measure, not just conversions and gifts.

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Donor Research Gift email 224

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

This means identifying the goals and KPIs for measuring success of your event. You also want to be sure to set up a measurement system for a landing page where you are collecting RSVPs (and email addresses) and perhaps testing some different messaging. (Here’s a curated link list used to create this post).

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Social Media Integration Tips Tools 129

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2014

There is a human side to nonprofit measurement and data. It includes organizational culture and its influence on decision-making – from consensus building on indicators, agility in responding to data with action, and sense-making. How can we get past counting beds and heads and measure transformation?

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Data Measure Culture Technique 109

Whole Whale

APRIL 5, 2024

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc. May not allow visibility into US ads.

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Library Nonprofit Influence Demographics 104