The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing
Nonprofit Tech for Good
JULY 5, 2020
Video engagement on social media is the measurable action that viewers take after watching. Science shows that certain emotions trigger our impulse to take action and share, while other emotions suppress it. Your emotions compel your body to take action. What Is Video Engagement and Why Is It Important? Emotions + Surprise.
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