BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail! Use ellipses.

Mail 61

Mail Money Tips Raise 61

Nonprofit Tech for Good

NOVEMBER 29, 2010

We also have quite a bit of anecdotal evidence that our online efforts are paying off because when people mail in a check they will often say something like, “I loved your YouTube video of the cats playing with pumpkins,&# or “I found you on facebook.&#.

Social Media 248

Social Media Interview Media Examples 248

Get Fully Funded

JUNE 11, 2023

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Your purpose in raising money through the mail is two-fold: generate dollars for immediate needs and build relationships with individual donors for long-term success. Are You READY to Send a Fundraising Letter?

Fundraising 111

Fundraising Guide Mail Gift 111

TechCrunch

OCTOBER 11, 2022

. “Noom has experienced extraordinary growth over the past several years, and it’s essential that we are structured in a way that enables us to continue growing over the long term,” a Noom spokesperson said over e-mail. Current and former Noom employees can contact Natasha Mascarenhas by e-mail at natasha.m@techcrunch.com

Mail 100

Mail Headline Exercise Websites 100

The Next Web

AUGUST 4, 2012

A/B testing has it’s roots in ye olde Direct Mail campaigns, where different versions of the same appeal were presented to target groups, response rates measured, and future appeals modified to adopt these statistical findings. Aiming to get users to join your mailing list? What is the main goal of your campaign? Perhaps “FREE!”

Test 131

Test Campaign email Measure 131

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form. For nonprofits, an effective call to action is paramount. Email subscriber ask language.

Test 84

Test Digital Nonprofit Donation 84

Bloomerang

OCTOBER 4, 2021

You want to inspire them to take action and feel a certain way after they make their donation. . In order to inspire the donor to take action, you need to create a sense of urgency around the ask. . There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb.

Question 143

Question Donor Donation Student 143

Eric Jacobsen Blog

DECEMBER 4, 2019

Paul Hellman answers these questions and gives you 100 fast and actionable tactics to make your eights seconds meaningful. Provide the headline news first, with details later, and only give details if asked. So, how do you stand out? How do you communicate effectively? How do you not waste time?

PowerPoint 75

PowerPoint Headline Slides Storytelling 75

NonProfit Hub

JUNE 20, 2016

Ask yourself—what caused you to take action? Now it’s time to build a direct mail piece that has the same outcome. But even if you have the best offer, there’s much more that goes into a direct mail piece to make it effective. Step One: Understand Direct Mail. Think of it as sort of headline or teaser.

Mail 34

Mail Action Headline Volunteer 34

The NonProfit Times

SEPTEMBER 17, 2024

According to The Generosity Commission, they instead are complex actions that go straight to the core of civil society and democracy, which includes declining trust of institutions and neighbors and social isolation. The difference this time is that organizers are developing plans to keep research and action moving. “W

Volunteer 110

Volunteer Giving Philanthropy Research 110

Eric Jacobsen Blog

MARCH 5, 2020

Paul Hellman answers these questions and gives you 100 fast and actionable tactics to make your eights seconds meaningful. Provide the headline news first, with details later, and only give details if asked. So, how do you stand out? How do you communicate effectively? How do you not waste time?

Communication 59

Communication Effective PowerPoint Headline 59

NonProfit Hub

MARCH 12, 2019

You want to call the audience to action without commanding them to action, so shape your message to sound like it’s coming from a very persuasive friend. Keep in mind, however, that popup headlines are best when they’re clever and specific to your organization. Be strategic about your word choice and tone. Sign up and get…”.

Newsletter 67

Newsletter Digital Captivate email 67

Get Fully Funded

NOVEMBER 2, 2021

This valuable piece of online real estate is where the donor goes to take action and give your organization money. Here’s our mailing address if you want to send a check. Include who to make the check out to and where to mail it. If it’s done well, you’ll get a gift. If it’s too long, boring, or confusing, you won’t.

Giving 119

Giving Fundraising People Design 119

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 6, 2007

Never use images for important content like headlines, links and any calls to action. Send a test message to a free e-mail account to see what it looks like. Here are their 6 conventions: What should stay, change, or go? Test your design in a preview pane, full screen and with images turned on and off before you send it.

email 50

email Design gMail Spam 50

Eric Jacobsen Blog

MAY 12, 2021

Paul Hellman answers these questions and gives you 100 fast and actionable tactics to make your eights seconds meaningful. Provide the headline news first, with details later, and only give details if asked. So, how do you stand out? How do you communicate effectively? How do you not waste time?

Communication 52

Communication PowerPoint Headline Slides 52

Eric Jacobsen Blog

JULY 20, 2020

Paul Hellman answers these questions and gives you 100 fast and actionable tactics to make your eights seconds meaningful. Provide the headline news first, with details later, and only give details if asked. So, how do you stand out? How do you communicate effectively? How do you not waste time?

Communication 52

Communication Effective PowerPoint Headline 52

TechCrunch

FEBRUARY 21, 2023

I try to keep things fresh, so I was dismayed to realize that I’d used the word “downturn” in two different headlines this morning. When the pandemic began, I stopped receiving almost all junk mail, but after vaccines rolled out, my mailbox was once again full of irrelevant offers.

Tips 92

Tips Gartner Metrics Images 92

Nonprofits Source

APRIL 19, 2017

You can even connect the lead captures directly to a mailing list provider, like MailChimp. Sometimes graying out the “no” button or having a catchy headline can dramatically increase conversion rates. Make Calls To Action Relevant, Visible And Accessible. It’s affordable at $19.00 MaxTraffic.

Donation 111

Donation Ideas Online Fundraising 111

Get Fully Funded

AUGUST 1, 2022

Use a tool like Constant Contact, Mail Chimp, or something similar to send out your email newsletter. Decide on your Call-To-Action before you start writing A Call-To-Action (or CTA) is anything you ask your reader to do. ” Both are a good way to get people to take an action with them feeling over-Asked.

Newsletter 124

Newsletter email Create Nonprofit 124

NonProfit Hub

FEBRUARY 11, 2021

Make sure the subject line is an intriguing headline, not “April Newsletter from Our Charity.”. Or visit your organization to see the mission in action? Tactics: Continue providing regular communication via e-newsletters, social media, website and direct mail. . Regular e-newsletters are a great way to share stories.

Donor 63

Donor Gift Newsletter Relationship 63

Connection Cafe

MAY 28, 2013

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Ensure that the primary call to action is the only one that matters on the donation form. Take ‘donate by mail or phone’ options out of the body of the donation page.

Donation 53

Donation Donor Online Fundraising 53

Get Fully Funded

OCTOBER 7, 2021

Nonprofit advocacy campaigns give your supporters a new way to get involved while furthering your mission through grassroots action. Direct mail. Traditional mail does still have a place in advocacy campaigns. Advocacy campaigns often call on volunteers to take certain actions that involve individuals outside of your nonprofit.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Eric Jacobsen Blog

SEPTEMBER 18, 2017

Paul Hellman answers these questions and gives you 100 fast and actionable tactics to make your eights seconds meaningful. Provide the headline news first, with details later, and only give details if asked. So, how do you stand out? How do you communicate effectively? How do you not waste time?

Communication 40

Communication PowerPoint Headline Slides 40

Eric Jacobsen Blog

JUNE 8, 2017

Paul Hellman answers these questions and gives you 100 fast and actionable tactics to make your eights seconds meaningful. Provide the headline news first, with details later, and only give details if asked. So, how do you stand out? How do you communicate effectively? How do you not waste time?

Communication 40

Communication PowerPoint Headline Slides 40

TechCrunch

OCTOBER 6, 2021

Today, there are many places where people discover new material, from news headlines, to Twitter and other social apps, to newsletters hitting the inbox, and more. A commenting feature enables discussions on shared articles, but to what extent you’ll see much action here may depend on who you follow.

Build 91

Build Raise Newsletter Audio 91

Tech Soup

NOVEMBER 15, 2016

Whether clicking through on email appeals, visiting your website after getting an appeal in the mail, or doing a web search, a lot of prospective donors will end up on your donation page. Feature a Clear Call-to-Action Headline. The most effective way to answer both is with a clear and compelling headline. spanhidden.

Donation 36

Donation Giving Tips Headline 36

NonProfit Hub

NOVEMBER 3, 2022

This fall, you’ll probably be ramping up for year-end giving, hoping to maximize your reach and visibility through email marketing, direct mail, social media and maybe even an event or two. Give Me One Single, Focused Call to Action. Keep my focus on the task at hand with a clear call to action. At least, I hope you will.

Donation 52

Donation Giving Conversation Headline 52

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

Lesson 59

Lesson Fundraising Campaign Donor 59

Saleforce Nonprofit

AUGUST 5, 2022

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. A purpose-driven company stands for and takes action on something bigger than its products and services. This post was originally published on 7/28/2019 and updated on 8/5/2022.

Companies 105

Companies Alaska Philanthropy Social 105

Tech Soup

NOVEMBER 12, 2015

Whether clicking through on email appeals, visiting your website after getting an appeal in the mail, or doing a web search, a lot of prospective donors will end up on your donation page. Feature a Clear Call-to-Action Headline. The most effective way to answer both is with a clear and compelling page headline.

Donation 36

Donation Tips Headline Gift 36

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Call to Action: What are you requesting of the reader?

email 52

email Nonprofit Social Media ROI 52

Greater Giving

APRIL 11, 2023

With its ability to generate catchy headlines, persuasive messages, and call-to-action statements, ChatGPT can help fundraiser professionals quickly create content that resonates with potential donors. It can also suggest the best communication channels to reach specific donors, such as email, social media, or direct mail.

Fundraising 40

Fundraising Nonprofit Demographics Professional 40

Pamela Grow

DECEMBER 14, 2023

On the other hand, the second example uses urgency, a timeline, and power words to inspire immediate action. It’s much more effective to bring readers into the story through the protagonist’s feelings and actions, rather than summarizing what happened using exposition. Alt: This image shows a call to action on the CARE website.

Tips 59

Tips Storytelling Audience Websites 59

The NonProfit Times

JULY 16, 2024

Multivariate testing across all elements of a creative execution using Moore’s Dynamic Creative Optimization tool for digital campaigns and to empower the company’s industry-leading digital print and mail platform to enhance hyper-personalization.

Template 52

Template Channel Storytelling Test 52

NTEN

APRIL 28, 2010

Imagine what your donors and constituents would say if they saw your name in that headline. Donny welcomes comments and feedback via e-mail at donny@myitk.com or reach him by phone at (808) 735-8324. Would they still be willing to provide their credit card or personal information to you?

Hawaii 64

Hawaii Nonprofit Law Los Angeles 64

Care2

JULY 26, 2007

You can also see how that translates into cost per action or email viewed (opened). You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

You can also see how that translates into cost per action or email viewed (opened). You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc.

Social Network 74

Social Network ROI Social Media Network 74