Classy

JUNE 2, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. Below, you’ll find the proactive actions taken by nonprofits who increased their online donations by 84% with 122% more transactions in just 90 days. Our findings are now your roadmap.

Action 52

Action Difference Fundraising Nonprofit 52

Candid

MAY 10, 2023

Step 1: Set objectives and goals Start by outlining your campaign’s strategic purpose and objectives. Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ).

Communication 88

Communication Campaign Channel Measure 88

Bloomerang

SEPTEMBER 14, 2022

We had close to 2,000 fundraising friends sign up, and we kicked things off by surveying the audience about their year-end fundraising goals (which we defined to include Giving Tuesday ). Fundraising goal: 17% had a goal to raise $15,000 – 25,000 at year-end. 22% had a goal to raise $25,001 – $50,000 at year-end.

Question 97

Question Fundraising Org Mail 97

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. Consider expanding beyond those platforms to test and reach a wider audience. Use language and imagery that are relevant, culturally sensitive, and can resonate with diverse communities.

Project 52

Project Digital Marketing Impact 52

The Modern Nonprofit

APRIL 18, 2023

Define your mission and goals Begin by clearly outlining your organization’s mission and the specific goals you aim to achieve. Once you have a clear mission, set both short-term and long-term goals that are specific, measurable, achievable, relevant, and time-bound (SMART).

Guide 52

Guide Donor Fundraising Social Media 52

fusionSpan

DECEMBER 18, 2023

Ever since, Salesforce has been testing, launching and expanding those AI capabilities, giving organizations using the platform more and more insight and efficiency, so they can make the most of every opportunity and deliver the best customer, donor or membership experience. All this is just the start, however.

Language 59

Language Generation Analysis Data 59

Media Cause

APRIL 22, 2022

Help them to engage with your mission more fully by making it easy for them to sign up for occasional updates like an e-newsletter or action alerts. Define Your Goal + Have a Clear Call to Action. Establish a goal for your email, and let your call to action be the mechanism that helps users accomplish that goal.

email 52

email Practice Marketing Test 52

Neon CRM

NOVEMBER 30, 2023

Define Goals and Objectives In storytelling for nonprofits, one of the most important questions you can ask is “why?” Create goals that are specific and measurable to ensure that the stories you tell are purposeful (“specific” and “measurable” just so happen to be the first two letters in the S.M.A.R.T. goals acronym).

Storytelling 52

Storytelling Guide Nonprofit Story 52

EveryAction

SEPTEMBER 20, 2016

To truly understand the value of a tweet or Facebook post, you have to determine ahead of time exactly what sort of action you hope someone will take when they see it - click, share, sign up, donate, retweet, etc. Goal: Engagement Metric: Overall Engagement Rate. Goal: Awareness Metric: Total Reach/Impressions.

Metrics 100

Metrics Social Media Measure Media 100

sgEngage

MAY 31, 2023

Often the sales funnel is part of the visualization: Awareness Evaluation or Consideration Engagement or Decision Action or Donation Advocacy or Loyalty Michael Johnston, co-founder and president of HJC New Media , encourages nonprofit organizations to take a page from the mapping playbooks of for-profit enterprises.

Donor 77

Donor Registration Map United Kingdom 77

Get Fully Funded

SEPTEMBER 17, 2023

If you don’t know, I suggest you go test your own “Donate” button right now to find out. It’s important that everything the donor experiences gives them confidence that they just made a good decision to give to you. .” …plus the standard default language. See the hero language? Do they get a tax receipt? Should they?

Relationship 105

Relationship Donor Language Build 105

Get Fully Funded

OCTOBER 31, 2022

When the donor clicks through to the donation page, a call to action should be prominent like “Your gift helps us feed the homeless!” Test it on various browsers and on a mobile device, just to make sure. Most online donation tools offer default language for this, but you need to customize it so the language is warm and on brand.

Websites 89

Websites Giving Donation Nonprofit 89

Greater Giving

FEBRUARY 22, 2022

Inspiring calls to action. People are more naturally drawn to images with faces , and including images of your mission in action helps build credibility and trust among supporters. Use A/B testing to determine which images are most effective for engaging visitors. Inspiring calls to action. Motivational imagery.

Websites 97

Websites Donation Images Mobile 97

sgEngage

OCTOBER 17, 2022

After you’ve considered your foundation’s readiness and decided this approach makes sense, here are some practical, actionable ideas for developing participatory grantmaking in your funding institution. Your leadership may set some parameters or fixed criteria around grantmaking goals, grant use, or eligibility.

Participatory 119

Participatory Model Leadership Application 119

Allegiance Group

MAY 16, 2023

In the ever-evolving digital world, it’s essential that nonprofit websites are visually appealing and functional to engage with their audience effectively, convert visitors to donors, and achieve their goals. Landing pages are an excellent opportunity to employ A/B testing to optimize conversions. Add landing pages.

Websites 52

Websites Alternative Nonprofit Conversation 52

DNL OmniMedia

MAY 25, 2022

When you have a strong grasp of your audience’s motivations, you can increase donations, volunteer hours, advocacy actions, and the overall public opinion of your nonprofit. How to improve operational inefficiencies that are stopping your nonprofit from reaching its goals. What do you do really well? Where would you like to improve?

Research 52

Research Marketing Survey Nonprofit 52

Whole Whale

MARCH 22, 2023

Give Context : Make your style clear by using descriptive language about your audience and flex that thesaurus for tone. Prime with your data : To personalize the AI-generated content, incorporate relevant information from your nonprofit, such as email copy, key metrics, goals, mission and core values.

Ideas 52

Ideas Model API Language 52

NetWits

APRIL 25, 2012

Used to engage, interact with and mobilize your audience – A tool that should ultimately inspire action. Use the right language – know that writing is an art…AND a science. Remember YOUR goals as well as your AUDIENCE’S during this excersize, and stay strong – not everything everyone wants fits, or even belongs, on the homepage.

Websites 180

Websites Effective Create Nonprofit 180

NonProfit Hub

APRIL 18, 2024

These contributions are often motivated by corporate social responsibility goals. Then, you might have been asked why the receipt didn’t contain charitable tax receipt language. Determine Whether There’s Reciprocity To test whether funds are a tax-deductible donation or a sponsorship, determine if reciprocity is involved.

Benefit 57

Benefit Donation Sponsor Gift 57

Qgiv

JUNE 6, 2023

A strategy will keep you on top of your marketing goals and tell you when to post your social media content for the highest impact. Include calls to action in your ads that direct your supporters to your website or a specific project’s landing page. Do you want to encourage people to donate to your organization?

Facebook 86

Facebook Guide Demographics Nonprofit 86

Global Giving

JANUARY 21, 2015

I clicked a link to an article on Upworthy , a viral news site always on the forefront of testing stickiness and psychological hooks. What We Tested. I decided to test dropping the pretense and just offer the user the ability to sign up for the mailing lists directly. Variable 2: Language. We fired up another test.

Experiment 52

Experiment email Test Language 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

Bots needs to be designed increase engagement, support and inspire offline action. The bot is programmed to encourage fans who message the page to sign up for different actions. To design an effective bot, you first need to figure its purpose and how it connects to your goals. There are two design tasks.

Script 103

Script Ethiopia Nonprofit Facebook 103

Get Fully Funded

MARCH 4, 2021

This means you should think about what you want out of the Google Ad Grant and create a strategy to reach your goals. Starting off, this should be a realistic and achievable goal. The success of your Google Ad Grant can be measured by whether you meet these goals.

Grant 52

Grant Google Nonprofit Skills 52

Connection Cafe

DECEMBER 23, 2014

The messaging also notes that the campaign is time boxed and they highlight the key call to action message. Always Be Testing: Wikipedia does a tremendous amount of testing that has helped to improve their online fundraising results. They set goals and have a project plan to keep things on track.

Wikipedia 52

Wikipedia Campaign Online Learning 52

NTEN

AUGUST 5, 2014

Think about goals and audience: Before you create content, first think about the ultimate goal and the target audience. Download this free recording from Blackbauds webinar about setting your goals for #GivingTuesday. Channels such as social media can really help with this.

Communication 94

Communication email Marketing Reflection 94

NonProfit Hub

MARCH 23, 2021

Gemba walks help to see people in action, see their movements, their projects, their goals, their roadblocks and hear their conversations. In fact, a passionate individual creates these organizations when they involve themselves in another’s experience, and turn that mission into action. Quality over Quantity.

Nonprofit 60

Nonprofit Voice Problem Professional 60

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Test your subject lines. Body Copy: Every email that you send should have a goal. Call to Action: What are you requesting of the reader? But what about reach? billion by 2025. Engagement?

email 52

email Rate ROI Social Media 52

Connection Cafe

NOVEMBER 10, 2020

We’re going into a season of hope, and it’s a good time to give donors (and potential donors) the opportunity to translate that hope into meaningful action. Set your goal. Rather than thinking of a random dollar amount, think of a goal tied to tangible impact. Test your fundraising and gift processing systems.

Social Media 48

Social Media Template Campaign Test 48

Nonprofit Tech for Good

FEBRUARY 8, 2021

A successful peer-to-peer (P2P) fundraising campaign requires thoughtful planning and a strong understanding of how to motivate your fundraisers to meet and exceed their goals. Be thoughtful about your campaign pages, goals, and timeline. They end up keeping the templated language and design on the page.

Goal 306

Goal Fundraising Help Africa 306

Get Fully Funded

DECEMBER 26, 2022

100 Fundraising Email Subject Lines That Will Get Donors to Open Your Email: A good fundraising email subject line makes all the difference in getting your email opened, which is the first step in getting the recipient to take the action you want them to take. Your message is your mission molded into language that donors will respond to.

Fundraising 52

Fundraising Sponsor Virtual Money 52

Classy

JUNE 10, 2021

Classy lead test engineer Ayumi Gillespie joined her to discuss why it’s time to throw the societal pursuit of perfection out the door. Achieving the greater mission remains the goal, but it’s important to always try. Then simply grow your message around that language. Fundraising Tip: Build a Practice of Imperfection.

Virtual 97

Virtual Collaboration Professional Tips 97

AccelEvents

JUNE 24, 2021

Actionable Event Growth Strategies. By using inclusive language and including accessible options, like closed captioning and real-time language translations, you can welcome a diverse audience and expand your reach. . Actionable Event Growth Strategies. Table of Contents. **. The Shift in Events. What’s Next?

Guide 93

Guide Virtual Registration Platform 93

Qgiv

JANUARY 4, 2022

Partner with your local museums to offer virtual tours to your donors, complete with fun, educational facts and some behind-the-scenes action. Check out how Big Brothers Big Sisters of the Bluegrass put their supporters’ hunting skills to the test with their Scavenger Hunt for Kids’ Sake fundraiser. Silent disco. Student art show.

Raise 98

Raise Ideas Online Help 98

Qgiv

SEPTEMBER 14, 2021

Check out this video to learn more: The Boys and Girls Club of Indianapolis reached 101% of their fundraising goal on Giving Tuesday 2020 by using Qgiv’s platform. Here’s what their donation page looked like: Notice how the language on the donation page encourages donors to take advantage of the opportunity to increase their impact!

Campaign 98

Campaign Ideas Giving Tips 98

Get Fully Funded

JANUARY 26, 2021

The goal of a promo video is to give people a tease and make them want to sign up, buy a ticket, and attend. A documentary should make an impact on the viewer, making them feel deep empathy or outrage and inspiring them to take action, such as giving to your organization. Avoid an overly sweet or flowery language or imagery.

Video 98

Video Giving Fundraising Script 98

Connection Cafe

AUGUST 9, 2013

Corporate email programs have focused on delivering value—they test offers, messaging and more. They send relevant content based on subscriber interests, preferences and actions. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Call-to-Action Link Testing.

email 48

email Campaign Test Benchmark 48

fusionSpan

DECEMBER 8, 2021

What if you took those grueling 8 or 10 or 12 hours and divided them into manageable 2- or 3-hour sessions, each of which has a contained set of goals and builds on the one before? Some of these include: Working with more clear and defined goals for each session groups go further faster. You’re mentally and physically spent.

Online 52

Online Doc Group Chart 52