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Launching a successful nonprofit communications campaign

Candid

Step 1: Set objectives and goals Start by outlining your campaign’s strategic purpose and objectives. Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ).

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How ChatGPT Can Revolutionize Fundraising for Nonprofits

Greater Giving

With its ability to generate catchy headlines, persuasive messages, and call-to-action statements, ChatGPT can help fundraiser professionals quickly create content that resonates with potential donors. Provide Personalized Communication Personalized communication is key to successful fundraising.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

To truly understand the value of a tweet or Facebook post, you have to determine ahead of time exactly what sort of action you hope someone will take when they see it - click, share, sign up, donate, retweet, etc. Goal: Engagement Metric: Overall Engagement Rate. Goal: Awareness Metric: Total Reach/Impressions.

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Putting Our Humanity Back at the Center of Engagement

sgEngage

For some, these feelings form into a plan, a new set of goals, and a refreshed mindset throughout the year ahead. 2023 was a year that saw tremendous ESG backlash in the headlines. For many , this led to changes in terminology and language used to describe the work.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Call to Action: What are you requesting of the reader?

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Every action and interaction that your staff make inside the LinkedIn community helps increase your nonprofit’s brand credibility and exposure. Your organization’s name is featured in their headlines and your organization’s page is listed and linked on their profiles. LinkedIn Profiles. Keep that in mind!

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Does My Nonprofit Need a New Website?

Allegiance Group

In the ever-evolving digital world, it’s essential that nonprofit websites are visually appealing and functional to engage with their audience effectively, convert visitors to donors, and achieve their goals. Add landing pages. Landing pages are an excellent opportunity to employ A/B testing to optimize conversions.