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Money talks: Why tuning into the Giving Pledge matters 

Candid

As the saying goes, “Money talks,” and there’s no better example of this than the Giving Pledge and its effect on the social sector. To date, 241 individuals with a cumulative net worth easily surpassing $1 trillion have made the pledge—a public commitment to give the majority of their fortunes to charity.

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Top 4 Donor Prospect Research Tips Leading to Bigger Gifts

sgEngage

Make More Accurate Gift Capacity Estimates Gift capacity is a sensitive subject. Only when a gift officer starts talking to a prospect via the qualification and the cultivation process can you know how much someone will give to your organization. Here are three methods for fine-tuning your gift capacity estimates.

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Let it Go: When to Move on from a Major Gift Prospect

sgEngage

This marks the end of the qualification road for one nonprofit organization. There are three major exits you can take on the “Highway of Major Gift Giving.” Exit 1: Disqualification Road, Where Prospect Churn Lives The goal of qualification is to turn your big pool of suspects into a curated list of major gift prospects.

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Super Useful Nonprofit Fiscal Year-End Action Strategies

Bloomerang

8 Fiscal Year-End Donor Retention Action Strategies + Practical Tips. It’s your job to remind folks who’ve not yet renewed or fulfilled on their pledges that it’s time to do so. You can also create lists of SYBNTs (gave some year but not this), pledge reminders, and downgrades. Call donors who’ve not yet paid their pledges. .

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What are Challenge Gifts?

sgEngage

A challenge gift is a donation that creates an incentive for others to give by offering a financial reward based on an established contingency. Challenge gifts are issued only once a contingency, or “challenge,” has been achieved.

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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

The pandemic has drastically altered the ways nonprofits interact with their supporters. While social media is now a common part of every nonprofit’s communication strategy, a common sentiment is that interacting on social media is a poor substitute to in-person interactions. But not all nonprofits are effective on social media.

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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