sgEngage

OCTOBER 27, 2021

Employer matching gifts offer ample benefits to each stakeholder, including the company matching the gift, the employee making the initial donation, and the nonprofit receiving the funds. . One might argue, however, that the nonprofit is the party that benefits the most from these types of corporate giving programs?

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Gift Benefit Ratio Nonprofit 91

Nonprofit Tech for Good

APRIL 15, 2020

This is the third post in a year-long blog and webinar series called 101 Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. of a nonprofit’s total revenue – and those numbers will continue to grow.

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Practice Donation Paypal Badge 363

Bloomerang

JUNE 7, 2021

8 Fiscal Year-End Donor Retention Action Strategies + Practical Tips. I like to call first-time donors who made an above-average first-time gift. Research shows only 19% of new donors give again, but if you can get them to make a second gift they’ll renew at a rate of 61% — that’s triple! or “ You did it!

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Action Strategy Donor Calendar 140

The Fundraising Authority

SEPTEMBER 22, 2022

This is a two part article on how to create fundraising systems for your nonprofit. One Seriously Stressed Out Nonprofit. It’s about a nonprofit I once worked with. Everyone at this nonprofit was constantly wringing their hands about raising money. In short, this nonprofit lacked fundraising systems. And so on….

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System Create Fundraising Nonprofit 354

Bloomerang

NOVEMBER 10, 2023

Did you know that, on average, 88% of total nonprofit donations comes from just 12% of donors? This small portion of your nonprofit’s supporter base is known as your major donors. To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. What is a major gift?

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Gift Raise Guide Relationship 103

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Practice Online Fundraising Nonprofit 342

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. The term “call to action” (CTA) is used multiple times in the list. Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Then help implement these tools.

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Fundraising Mail Law Donation 328

Bloomerang

DECEMBER 15, 2023

Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. Matching gifts are truly the social benefit sector BOGO. Raise one gift, get the second gift free!

Gift 99

Gift Practice Companies Benefit 99

Nonprofit Tech for Good

FEBRUARY 17, 2022

Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds. Have a Robust Communications Plan.

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Tips Fundraising Management Cancer 318

Bloomerang

DECEMBER 9, 2022

Today’s question come from a nonprofit employee who want advice on which year to count gifts that are made on or before December 31, but not received until January: . Our auditors later told us the gifts should have been recorded as pledges, with the payment showing as being applied in the new year. — In a Dilemma.

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Gift Charity Mail Pledge 84

Qgiv

SEPTEMBER 2, 2024

Managing a nonprofit takes patience, hard work, and a lot of organization. Luckily, there are many nonprofit software solutions designed to meet the unique needs of your organization and help keep you and your staff from getting overwhelmed! How to use nonprofit software Top nonprofit software solutions What is nonprofit software?

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Software Effective Nonprofit Collaboration 98

Get Fully Funded

APRIL 23, 2023

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. Unfortunately, most nonprofits thank the donor as an afterthought. A perfect thank-you letter does both.

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Gift Donor Language Donation 119

Get Fully Funded

JUNE 11, 2023

If it’s already in process or in the mail, excellent work! Clean up your mailing list. A clean list , with the most current email and mailing addresses, will save you money and help you reach the right people fast. Don’t just mail or email a letter and hope to raise money. And good news! Plan it out. Write to one person.

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Template Fundraising Mail Nonprofit 97

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. 1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. sure also to include the overhead rate of staffing and running your nonprofit.

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Action Report Practice Fundraising 77

Bloomerang

MARCH 13, 2023

You carefully consider the subject line and preview pane, email copy, images and design, and call to action. However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story. Won’t persuade people to take your desired action. At least I hope you do! And guess what?

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email Communication Mail Nonprofit 126

The NonProfit Times

SEPTEMBER 17, 2024

According to The Generosity Commission, they instead are complex actions that go straight to the core of civil society and democracy, which includes declining trust of institutions and neighbors and social isolation. Hodder told The NonProfit Times. “At An example of that is the Salvation Army. Five years ago, we had 5.8

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Volunteer Giving Philanthropy Americorp 90

Bloomerang

DECEMBER 13, 2022

Donors tell us this all the time, both with words and actions. When respected researcher Penelope Burk asked donors why they stopped giving, or why they gave less than they could, here are some of their responses : I didn’t receive any information at all after making a gift to a not-for-profit last year. Donor Negative ACTIONS.

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Retention Donor Gift Nonprofit 114

Kindful

NOVEMBER 22, 2021

However, most nonprofits don’t know which metrics to look at —or what to do with that information once they have it. . When done correctly, this review will generate action items for your team. . The good news is, if you know where to look, there are actionable insights hidden in your acquisition results. Trust me, I get it.

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Results Action Metrics Rate 62

Bloomerang

JUNE 1, 2022

to submit tax-deductible gifts. 50% of nonprofits receive the majority of donations from October through December, so it’s critical that you have a plan in place to maximize your fundraising efforts during this time. Most nonprofits begin their year-end fundraising planning in November, but 7.7% Wrap it up with a call to action.

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Guide Giving Nonprofit Mail 113

Nonprofit Tech for Good

AUGUST 19, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving.

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Donation Digital Online Giving 189

Greater Giving

JULY 20, 2022

Nonprofits are struggling to connect donors with the cause—but these four donor engagement best practices can open up new communication channels. But as the pandemic wore on and COVID aid ended, nonprofits still needed help, and donors began to feel tired and strapped for cash. So what can nonprofits do about it?

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Action Money Raise Donor 52

sgEngage

JULY 30, 2024

Since major gifts are, by definition, the largest individual donations your nonprofit receives, they typically come from your wealthiest donors. However, just because someone can make a significant contribution to your organization doesn’t mean they’ll respond positively to your major gift solicitations.

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Effective Tips Database History 86

Candid

AUGUST 18, 2021

It’s been a big buzzword for years now, but AI has moved beyond buzzword status—it’s an accessible and increasingly common tool for nonprofits. AI can completely change how nonprofits engage donors and prepare for fundraising appeals. But there’s still a lot of confusion around exactly what AI is and what it does for nonprofits.

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Course Fundraising Mail Analysis 115

NonProfit Hub

JULY 27, 2024

By nature, nonprofits like yours depend on public support to fuel their mission-centric efforts. Let’s unpack the top nonprofit partnership outreach tips your team can employ to secure corporate support. Identify Companies That Share Your Values Your nonprofit isn’t just looking for any partner—you want to find the perfect fit.

Tips 51

Tips Nonprofit Companies Channel 51

sgEngage

FEBRUARY 17, 2023

If you feel a little unsteady about your nonprofit’s fundraising right now, you are not alone. Navigating a challenging economy, the rising cost of living, and staffing issues, many nonprofits are feeling the heat. We’re not in unprecedented times,” said Shannon McCracken, CEO of The Nonprofit Alliance. But take heart.

email 84

email Communication Effective Fundraising 84

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. Give it a try! What’s not ideal?

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Websites Nonprofit Guidelines Phone 233

Bloomerang

MARCH 13, 2023

You carefully consider the subject line and preview pane, email copy, images and design, and call to action. However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story. Won’t persuade people to take your desired action. At least I hope you do! And guess what?

email 77

email Communication Mail Nonprofit 77

Bloomerang

APRIL 26, 2021

You may be wondering where to focus your fundraising as we emerge from the fog of 2020 and into, perhaps, a less cloudy future when it comes to nonprofit giving trends. Charitable giving was up in 2020 , and projections for nonprofit giving trends in 2021 and 2022 are even rosier. Nonprofit Giving Trends on the Horizon.

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Trend Strategy Giving Fundraising 137

Everyaction

FEBRUARY 5, 2018

Click here for practical tips on improving your email program this year and here for an in-depth look at three reporting tools every nonprofit should have to improve their fundraising strategy.). In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. You started out in direct mail almost 17 years ago.

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Mail Test Audience Tools 67

Pamela Grow

JULY 31, 2024

Consider the honeymoon period as the two to eight weeks immediately following a donor’s gift (or expressed interest). While this window is open, your opportunities for relationship-building are ripe for the picking… You’ve rolled out a new donor acquisition mailing that exceeded projections. See this in action.) What are yours?

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Phase Relationship Donor Fundraising 64

Neon CRM

MAY 16, 2024

Data from the Fundraising Effectiveness Project reveals that reactivating lapsed donors is a struggle for many nonprofits. It’s great to send an email that references a donor’s past support, but it’s even better to send an email that references a donor’s $75 gift to a specific campaign in May 2022.

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Donor Chicago Gift Children 95

sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications .

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Retention Communication Donor Strategy 106

Nonprofit Tech for Good

DECEMBER 12, 2019

Major donors are the most valuable supporters of the nonprofit world. The key to achieving your nonprofit’s greatest goals? Be as transparent as possible about the path your donor’s funds are taking from contribution to action to impact. Keep them apprised of key developments within your nonprofit.

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Relationship Donor Management Sponsor 241

Neon CRM

AUGUST 18, 2023

Getting started with nonprofit fundraising can be a thrilling journey. To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. Direct mail, emails, and events will make up the foundation of your fundraising campaigns. You have two donors.

Guide 52

Guide Fundraising Mail Metrics 52

Bloomerang

DECEMBER 16, 2021

Julie Ordoñez will outline a proven strategy, messaging and action steps you can implement right away to close major gifts faster, ethically. We’re here to talk about 3 steps to closing over $10,000 gifts by December 31st. It is not too late to raise major gifts this year. Julie: Let’s do it. Are you with me?

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Gift Video Calendar email 115

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

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Donor Strategy Help Retention 106

sgEngage

FEBRUARY 18, 2023

If you feel a little unsteady about your nonprofit’s fundraising right now, you are not alone. Navigating a challenging economy, the rising cost of living, and staffing issues, many nonprofits are feeling the heat. We’re not in unprecedented times,” said Shannon McCracken, CEO of The Nonprofit Alliance. But take heart.

email 76

email Communication Effective Fundraising 76