sgEngage

OCTOBER 15, 2024

To address this pressing issue, The Generosity Commission recently released its capstone report, “Everyday Actions, Extraordinary Potential: The Power of Giving and Volunteering.” The Generosity Commission’s report highlights the importance of making research more accessible and actionable.

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Action Impact Report Social 104

sgEngage

DECEMBER 12, 2024

Actionable now. Based on what has worked for me in my own teams, here are some specific actions you can take: Help your non-Gen Z colleagues to understand that the brevity that typifies communications from their Gen Z coworkers is a stylistic quirk, not an attempt to undermine team norms. Actionable Now. Actionable Now.

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Action Management Nonprofit Intergenerational 98

Bloomerang

FEBRUARY 3, 2025

If you want help putting this into action at your nonprofit, download this free stewardship template. Why personalization matters: A checklist for donor cultivation The greatest gift you can give a donor is the gift of feeling known by you. Would you like to have donors who are four times more likely to give another gift?

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Gift Donor Build Celebrate 73

sgEngage

FEBRUARY 10, 2025

Employer matching gifts offer key advantages to nonprofit organizations, including increased individual donations, opportunities for additional corporate funding, improved supporter engagement, and more. If youre wondering if corporate matching gifts can boost donor retention levels, the answer is yes.

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Retention Gift Donor Program 59

Nonprofit Tech for Good

JULY 17, 2022

Even though monthly donors generally give smaller amounts on a per gift basis, the aggregate amount that they give over the course of a year almost always adds up to more. Revenue from recurring donations is far more predictable than revenue from one-off gifts. There’s no need for repeat solicitation with recurring gifts.

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Donation Nonprofit Gift Donor 345

Bloomerang

OCTOBER 25, 2024

In fact, the average annual value of a recurring gift is 10.3 times higher than the value of the average one-time gift! And, if you do attempt to convert, your best window is within 30 days of the initial gift. a matching gift) for donors who give monthly. a matching gift) for donors who give monthly.

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Tips Strategy Gift Nonprofit 125

sgEngage

NOVEMBER 7, 2024

Data from recent elections shows rage donors take their candidate’s loss in a presidential bid as inspiration to donate more to causes associated with the candidate’s party, while the winning team’s incoming gifts drop off. Did they make their first (only) gift during the election cycle? Encourage action. Pick up the phone.

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Donor Support Gift Advocacy 105

Nonprofit Tech for Good

MAY 16, 2021

When you invite these loyal supporters to take action, you need to introduce your campaign in a way that emphasizes their unique value and motivates them to help kick off your fundraising effort. And if your supporters don’t engage with your call to action the first time around, a well-structured follow-up is crucial. Make it personal.

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Template email Campaign Fundraising 317

Bloomerang

NOVEMBER 22, 2024

You have 2 seconds to get their attention and get them to read on, so use it wisely by opening with something powerful, surprising, or starting in the middle of the action or story. If you suggest that my $100 gift will end hunger, I won’t believe you. One of the greatest gifts we can give our donors is the gift of being known by us.

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Problem Fundraising Mail Gift 119

NonProfit PRO

MAY 27, 2021

Our stories have to engage readers on such a powerful emotional level that when we transition from them to the ask, readers feel compelled to take an action or make a gift. Like a still-life painting or a well-written haiku, archetypal images set a scene for readers in just a few words.

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Story Gift Life Action 279

Nonprofit Tech for Good

JULY 4, 2021

The good news is that once you embrace digital donor engagement tools, most of the grunt work – like donation forms and gift acknowledgements – is done for you through automation. Secure a major donor for a matching gift campaign. Small, one-time donations can seem transactional, and that’s not how donors want to feel.

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Fundraising Ideas Online Nonprofit 352

Nonprofit Tech for Good

SEPTEMBER 20, 2018

So, we asked, “What do organizations use as the call-to-action to give on their homepage?”. The answer… 71% of organizations have a call-to-action that simply says, “Donate.” 2) Only 14% of organizations prompt one-time donors to upgrade to a recurring gift during the donation process. The result?

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Stats Giving Fundraising Gift 253

Nonprofit Tech for Good

OCTOBER 1, 2020

Chances are, you’ve already made a good one with your donor because they’ve made their first gift to your organization. To use a drip-email campaign, determine what your end goal is, or your call to action. Examples: Make a second gift. For example, create a filter that includes all donors who have made a first-time gift.

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Retention Donor Nonprofit Gift 342

Get Fully Funded

FEBRUARY 27, 2025

Unlike other forms of fundraising (most notably broad annual fundraising , which naturally gets more attention at year-end), building a consistent promotion strategy for planned gifts may pose a bigger challenge. When you send appeals for planned gifts later, supporters will be better primed to engage.

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Gift Time Awareness Donor 52

Bloomerang

JANUARY 10, 2025

Its a version of a pro/con analysis, but better because it takes into account threats (bad things that might happen if you do/do not list publicly) and opportunities (good things youll potentially miss out on), depending on your course of action. People give larger gifts to receive public recognition. Next look at external factors.

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Public Donor Gift Disaster 118

CauseVox

JANUARY 20, 2025

It costs 200-300% more to attract new donors than it does to get a second gift. Youre also more likely to get larger gifts from donors who give over time, so youre making more money. Very simply, donor retention refers to the number (or percentage) of donors that return to give another gift in a specific time period.

Retention 109

Retention Donor Strategy Social Media 109

Bloomerang

DECEMBER 2, 2024

The click-through rate tells us a few important pieces of information including how compelling the call to action was for subscribers and whether or not the content resonated with subscribers. If your click-through rate was lower, go back to the basics of a strong call to action. Was the call to action obvious enough in the email?

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email Fundraising Rate Donation 118

sgEngage

MAY 1, 2024

Here are some proven tips to streamline the donor journey, from first gift to lifelong engagement. The digital friction of taking donors off-page means they’re 8% more likely to abandon the gift-giving process. can come after the gift is processed. All the other details—phone number, physical address, etc.—can

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Gift Donor Support Donation 115

sgEngage

DECEMBER 5, 2023

With campaigns launched, events planned, and donations coming in, now is the time to focus on these last 5 actions to make sure that 2023 is your best fundraising year to date! Make sure you process sustainer gifts before December 29th! Thank you, thank you, thank you! Thank you’s should be sent between 48-72 hours after a donation.

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Action Gift Donor Donation 111

Nonprofit Tech for Good

APRIL 15, 2020

Some nonprofits even have monthly giving set as the default on their primary donation page which can increase your nonprofit’s number of monthly gifts by as much as 5.5% (also according to Blackbaud). 9) Create a compelling, action-oriented “Thank You for Your donation” page.

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Donation Practice Nonprofit Paypal 363

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. For example, the Nature Conservancy offers both honor gifts and memorial gifts – each with their own donation page. 4) Know the Power of Email Fundraising.

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Practice Fundraising Online Nonprofit 342

Bloomerang

JANUARY 8, 2025

Once youve captured all the moving parts, youre ready to start setting priorities and turning plans into action. Launch a GivingTuesday campaign by November 15 and secure 150 individual gifts. Step three: Build accountability and track progress A fundraising calendar is only as good as the action it inspires.

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Calendar Donor Fundraising Create 113

Nonprofit Tech for Good

SEPTEMBER 12, 2021

Show them precisely what impact their gift will make. Similar to how consumer brands use holidays like Black Friday and Cyber Monday to ignite the spirit of the holiday season and boost foot (or click) traffic, nonprofits can leverage Giving Tuesday to attract donor awareness, gifts, and loyalty. Provide suggested donation amounts.

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Giving Question Nonprofit Campaign 271

Nonprofit Tech for Good

APRIL 3, 2022

The term “call to action” (CTA) is used multiple times in the list. A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Make a “ stretch gift ” that is very generous and is outside your normal giving pattern.

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Fundraising Donation Donor Social Media 340

Nonprofit Tech for Good

OCTOBER 11, 2024

For example, your conversion rate for social media donations would be the number of people who clicked on a post divided by the number of people who actually completed the action. But when you DO ask for a gift, make it incredibly easy to complete. If you can suggest an amount inside the post, people are more likely to take action.

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Social Media Donor Media Social 295

Candid

DECEMBER 11, 2024

Videos of your organization in action, statistics of how youre making an impact in your community, and constituent testimonials are just a few ways to bring your mission to life. Here are some steps you can take to improve online giving and receive more gifts: Have a donate button in your websites top navigation.

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Donor Giving Time Donation 106

sgEngage

DECEMBER 10, 2024

By integrating fundraising and finance systems, information flows easily from gift records to journal entries, saving time, reducing the risk of fraud, and simplifying audits. Reconciliation is the process of matching financial records from different sources, such as gift records, invoices, and bank feeds, to ensure consistency and accuracy.

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Process Integration Fundraising Data 97

Nonprofit Tech for Good

DECEMBER 8, 2021

The Plain Language Action and Information Network. 33% of donors give tribute gifts to family and friends. Donors are most interested in giving tribute gifts as memorials (43%), birthday gifts (25%), and on religious holidays (10%), such as Christmas, Hanukkah, and Eid al-Fitr. Promote Your Tribute Gifts.

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Trend Fundraising Digital Marketing 316

Bloomerang

FEBRUARY 14, 2025

co-founder, Steven Screen , suggests you do these three things: Somewhere in the appeal , tell the donor their gift will fund the specific thing youre promoting and the rest of your missions programs. For example: Your gift will help hungry children like Jimmy and other children, families and elderly who dont have enough to eat.

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Fund Raise Nonprofit Hunger 115

sgEngage

MARCH 12, 2024

There are three major exits you can take on the “Highway of Major Gift Giving.” Exit 1: Disqualification Road Exit 2: Proposal Avenue Exit 3: The Stewardship Fork Once you know what road you’re on with a potential donor, you can decide to press the gas or to let it go and move on to a better-fit major gift prospect. Action : Let it go.

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Gift Proposal Blackbaud Donor 108

Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

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Gift Guide Raise Donor 111

Nonprofit Tech for Good

JUNE 4, 2022

9) Gift fundraising. Not everyone wants to or can support you through financial donations, but some would be more than happy to donate in the form of gifts instead — especially businesses. You could even use their gifts in auctions. Or, feel free to get creative! Bring Your Nonprofit to the Modern Day.

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Method Fundraising Nonprofit Virtual 354

sgEngage

MAY 28, 2024

Make More Accurate Gift Capacity Estimates Gift capacity is a sensitive subject. Only when a gift officer starts talking to a prospect via the qualification and the cultivation process can you know how much someone will give to your organization. Here are three methods for fine-tuning your gift capacity estimates.

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Gift Research Donor Tips 104

Bloomerang

DECEMBER 15, 2023

Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. Matching gifts are truly the social benefit sector BOGO. Raise one gift, get the second gift free!

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Gift Practice Donor Donation 121

Nonprofit Tech for Good

SEPTEMBER 19, 2024

20% GREEN: Urgency & Specificity Creating a sense of urgency through one-day campaigns or crisis-based appeals drove immediate donor action. Email Marketing: Sent urgent calls to action to their subscriber base, emphasizing the limited one-day window to increase the impact.

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Campaign Giving Nonprofit Google 239

sgEngage

NOVEMBER 27, 2024

Recurring Donation Options Many online platforms, such as Blackbaud’s Donation Forms, allow donors to set up recurring gifts, turning one-time contributors into ongoing supporters, thus improving donor retention. This can include anything from merchandise, art pieces, restaurant meals, golf outings, and gift cards.

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Online Support Fundraising Digital 98

Bloomerang

AUGUST 12, 2024

If you are not willing to make a personal and meaningful gift based on your income, why would your donors be motivated to give? Authentic passion for the cause should be evident in your actions to fulfill the mission, not just talk about it. Here is a call to action to your board members to step or step aside.

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Action Nonprofit Roles Government 115