Nonprofit Tech for Good

JANUARY 29, 2022

Several years ago, when Steve Latham wanted to make a donation to his alma mater, a financial advisor recommended donating appreciated stock instead of cash. The concept was a win-win: By donating stock, Latham could realize a tax advantage , enabling him to make a larger donation and increase the benefit to the school.

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Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. However, its not enough to simply send the same appeal to your entire supporter base and ask them to donate. Well cover: What is a donation request letter?

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Nonprofit Tech for Good

MAY 27, 2023

Recurring giving is when a donor makes regular, ongoing donations to your nonprofit. These consistent gifts, known as recurring donations, help your organization’s long-term fundraising success and retention goals. The Right Tools to Accept Recurring Donations Online Ready to start accepting recurring donations?

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NonProfit PRO

AUGUST 18, 2022

New Mastercard guidelines will change the rules for subscription payments, which include nonprofit recurring gifts, processed by the payment provider. These requirements need to be implemented by Sept.

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sgEngage

FEBRUARY 10, 2025

Employer matching gifts offer key advantages to nonprofit organizations, including increased individual donations, opportunities for additional corporate funding, improved supporter engagement, and more. If youre wondering if corporate matching gifts can boost donor retention levels, the answer is yes.

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The NonProfit Times

DECEMBER 4, 2024

billion was donated in the United States on GivingTuesday, a 16% increase from 2023’s total of $3.1 million people taking action across the U.S, The donations came from more than 27,000 funders who answered the call of more than 17,000 teachers. The number of donations received declined as well, from 15,500 a year ago to 14,338.

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Bloomerang

OCTOBER 25, 2024

Donor retention on steroids – Make it monthly I implore you to make soliciting recurring donations a priority. In fact, the average annual value of a recurring gift is 10.3 times higher than the value of the average one-time gift! And, if you do attempt to convert, your best window is within 30 days of the initial gift.

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sgEngage

NOVEMBER 7, 2024

have been cast, nonprofit organizations should be prepared for a new wave of donations from voters whose candidate (or candidates) did not win. Post-election rage giving: +57.55% increase in gifts to nonprofits associated with the opposite political ideology of the winning presidential candidate -2.9%

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Nonprofit Tech for Good

AUGUST 29, 2019

Not only are Instagram Stories the must-use feature for individuals, brands, and organizations going into 2020, Facebook (Instagram’s owner) recently added the ability for 501c3 nonprofits to capture donations directly inside Stories! . Add the Donation Sticker when you go live so that people can give when they feel most inspired. .

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CauseVox

FEBRUARY 11, 2025

A donation page is like your nonprofits digital giving hubits the place where supporters can easily contribute and feel connected to your mission. Having a dedicated donation page ensures that giving is simple, accessible, and distraction-free. Clean Water For The Worlds optimized donation page hosted on their website with CauseVox.

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Nonprofit Tech for Good

JULY 4, 2021

The good news is that once you embrace digital donor engagement tools, most of the grunt work – like donation forms and gift acknowledgements – is done for you through automation. Secure a major donor for a matching gift campaign. Small, one-time donations can seem transactional, and that’s not how donors want to feel.

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Bloomerang

DECEMBER 2, 2024

Except, there aren’t many donations coming through. Donation page conversion rate: This data point represents the total number of donations you received divided by the number of donation pages, multiplied by 100. If your click-through rate was lower, go back to the basics of a strong call to action.

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Nonprofit Tech for Good

AUGUST 19, 2023

As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. Online giving can provide numerous benefits for nonprofits, from increasing donation amounts to improving donor engagement.

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CauseVox

JANUARY 20, 2025

We made it through 2024, and with it the final push for year-end donations. You might be asking why you need to put a ton of time and energy into bringing your donors back for a second donation. It costs 200-300% more to attract new donors than it does to get a second gift. Youre saving money by improving your donor retention.

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Nonprofit Tech for Good

APRIL 3, 2022

The term “call to action” (CTA) is used multiple times in the list. A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Be Informed.

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Nonprofit Tech for Good

SEPTEMBER 20, 2018

After selecting 115 nonprofits spanning 9 verticals, we made recurring donations to each one (or at least we tried). The first area we analyzed was how organizations are getting donors on their homepage to the donation page. So, we asked, “What do organizations use as the call-to-action to give on their homepage?”.

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Nonprofit Tech for Good

OCTOBER 1, 2020

Chances are, you’ve already made a good one with your donor because they’ve made their first gift to your organization. To use a drip-email campaign, determine what your end goal is, or your call to action. Examples: Make a second gift. For example, create a filter that includes all donors who have made a first-time gift.

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sgEngage

NOVEMBER 27, 2024

Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. How Do Organizations Collect Donations Online? And a well-designed donation page is key. It’s also how donors prefer to support.

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The NonProfit Times

NOVEMBER 27, 2024

GivingTuesday is the day of the year where you find people of all ages and all demographics opening their hearts and their wallets to donate to causes and organizations that are important to them or to find new initiatives to support. This makes donations of any level even more crucial. According to Celeste Flores, director of the U.S.

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Nonprofit Tech for Good

OCTOBER 11, 2024

By Julia Campbell, host of the Nonprofit Nation podcast and founder of the Nonprofit Social Media Summit , a free all-virtual event created to help nonprofits navigate the fast-changing social media landscape to drive more donations. But when you DO ask for a gift, make it incredibly easy to complete. 2) Make it urgent. They don’t!

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Nonprofit Tech for Good

JUNE 4, 2022

Anything a charity does to engage its supporters and facilitate donations can be classed as a fundraising event, so they can take various forms, especially given the modern tools available for nonprofits today. 6) Recurring donation fundraising . 9) Gift fundraising. You could even use their gifts in auctions.

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

To help you capitalize on the start of the biggest donation season of the year, Classy.org is answering top questions from nonprofits that are zeroing in on the year-end giving season. This year, nonprofits face the return to fundraising in a hybrid environment with a continued focus on developing strong online donation experiences.

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Candid

DECEMBER 11, 2024

Whether as a flash point response to a crisis, natural disaster, or an election, one-time, smaller donations are becoming commonplace. The language of your online donation forms, scripting, print materials, and any other content should center this language. Make it easy to giveor you risk your supporters abandoning their donations.

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Get Fully Funded

DECEMBER 17, 2024

The data speaks for itselfaccording to the M+R Benchmarks 2024 report : Of desktop users who made their way to a nonprofits main donation page, only 16% completed a gift. For mobile users, the primary donation page conversion rate was just 10%. Make it easy for supporters to complete their donations.

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Nonprofit Tech for Good

DECEMBER 9, 2022

Major Gifts. One-time and unexpected donations are great, but recurring donations allow a nonprofit to rely on consistency when it comes to individual contributions. There are two types of recurring giving: Monthly Giving Programs and Donation Pledges. This type of donation is similar to streaming services like Netflix.

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Achieve

JANUARY 21, 2025

Social proof is a psychological phenomenon where individuals imitate the actions of others in unfamiliar or ambiguous situations. Your nonprofit organization can incorporate social proof into its online giving page to increase donations. The specific individuals you feature may vary depending on the purpose of the donation form.

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Nonprofit Tech for Good

DECEMBER 8, 2021

The Plain Language Action and Information Network. According to the Fidelity Charitable Overcoming Barriers to Giving Report , 65% of donors would give more if they knew the impact of their donations. 33% of donors give tribute gifts to family and friends. Promote Your Tribute Gifts. The Center for Plain Language.

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Nonprofit Tech for Good

SEPTEMBER 19, 2024

20% GREEN: Urgency & Specificity Creating a sense of urgency through one-day campaigns or crisis-based appeals drove immediate donor action. Online Donations – St. Email Marketing: Sent urgent calls to action to their subscriber base, emphasizing the limited one-day window to increase the impact.

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Nonprofit Tech for Good

DECEMBER 28, 2021

With both GivingTuesday in November and year-end donations in December, it’s also a great time for nonprofits to gain new donors. However, one problem still plagues GivingTuesday and year-end donations: most of them are one-time donations. Show them the impact of their donations. This year donors contributed $2.7

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Bloomerang

JANUARY 14, 2025

The primary types of mobile giving Text-to-give One of the most popular ways to give on the go is via text-to-give or text-to-donate, which simply involves giving via text message. Donors can text a unique keyword or donation amount to your nonprofits dedicated phone number. Check out the example below of the Michael J.

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Qgiv

MAY 17, 2023

Your online donation forms have the potential to boost your fundraising results. But how do you know if your donation form is hurting or helping your chances? We’ve put together this list of 5 ways you can optimize your online donation forms to increase the funds you raise. You can incorporate images in many ways.

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Nonprofit Tech for Good

DECEMBER 19, 2022

Email is a top driver of online donations, RSVPs events, and traffic to your website. Donation Pages. Donate to your own nonprofit to confirm the thank you landing page and follow-up email are current and designed to feature important calls-to-action (CTAs). Create and promote a major donor donation page/program.

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Bloomerang

NOVEMBER 22, 2024

You have 2 seconds to get their attention and get them to read on, so use it wisely by opening with something powerful, surprising, or starting in the middle of the action or story. If you suggest that my $100 gift will end hunger, I won’t believe you. One of the greatest gifts we can give our donors is the gift of being known by us.

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Nonprofit Tech for Good

OCTOBER 31, 2018

Some year-end giving statistics : 30% of all annual donations occur in December. 12% of annual donations occurs on the last three days of the year. Over $300 million in donations have been raised via Facebook Fundraisers since the roll-out of that tool last year. Two-thirds of donors who make gifts do no research before giving.

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sgEngage

NOVEMBER 13, 2024

Highlight compelling data points or success stories to inspire action, whether donating or getting involved with your organization. Be sure to include a call-to-action in all of these donor communication pieces, directing supporters to view the full report or make a donation.

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Nonprofit Tech for Good

JULY 1, 2020

They are more likely to donate to a cause, attend a virtual event, or volunteer when they are invited by people they know and trust. Charity: Water provides donor impact based on the amount of donation, including information about the people helped by the campaign, which helps them set a campaign goal based on their level of comfort.

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Get Fully Funded

FEBRUARY 27, 2025

Myth #3: I’ll fund my nonprofit with corporate donations! Corporate donations require relationships that take time to cultivate. You see, the best way to get a corporate gift is through a connection at the company. But there are often strict rules and enrollment periods that can make it difficult to secure the gift.

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