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Lessons learned: Using demographic data to move from intention to action 

Candid

As more funders seek to use demographic data to inform their grantmaking decision-making, 125 partners have now joined the Demographics via Candid movement. The process and timing of asking nonprofits for demographic data matters. The process and timing of asking nonprofits for demographic data matters.

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New courses address barriers to demographic data collection 

Candid

Now with over 100 partners , and nearly 60,000 organizations sharing data, the Demographics via Candid campaign is going strong. In the process, we have noticed there are some common concerns and barriers that tend to come up on the road to better demographic data.

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12 Demographic & Technology Trends Changing the Nonprofit Sector Worldwide

Nonprofit Tech for Good

For NGOs to successfully inform and motivate Gen Z to take action, they must embrace a mobile-first, multi-device strategy and as the Internet of Things evolves over the next decade, the definition of “devices” will expand to include screens on everything from digital billboards to smart cars. Source: eMarketer.

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Essential Steps for Tracking and Reporting Association KPIs

Association Analytics

As valuable as data is, though, without a clear and actionable way to track and report across your entire association, it can be difficult to tell what’s actually working. Use pre-meeting reviews of dashboards to identify trends and outliers and focus your discussions on actions you can take based on the insights you uncover as a team.

Track 169
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Engage Donors and Raise More Money with Four Easy Actions

Greater Giving

In 2021, we found that the majority of nonprofits used social media campaigns to connect and engage with their donors (73% of those surveyed). Your upcoming capital campaign, for example, could be targeted at specific demographics of donors through a planned social media blitz, a radio spot, and a snail mailer.

Action 52
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Delivering Excellence in the Age of AI or Association 4.0

.orgSource

We’ve interviewed icons and iconoclasts of association leadership, conducted focus groups, and developed surveys. Build a positive culture that includes a spectrum of skills, value diversity, equity, and inclusion in thought and demographics. Built for Action : Design processes for efficient, timely decision-making.

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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event. You can do this by sending them surveys or asking at your events. Customer segmentation is another helpful approach to consider.