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Set 2023 Up for Success: 7 Easy Upgrades to Make

The MatrixFiles

Is there a clear flow to the call-to-action to meet that goal? people who are blind or low vision) need descriptive links or button text so that they know how to execute an action. A great example of this is ERISA Industry Committee’s Policy Priorities document that they turned into a web page, while still making the PDF available.

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What is CAPI and how will it impact your nonprofit?

Media Cause

CAPI or Conversions API is Meta’s server side tracking solution. This means that when a user performs an action on your website, that information is sent to your server and later transferred to Facebook via an API. . Rising Conversion Costs. Conversion Tracking Accuracy. What is CAPI? .

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Privacy-First Marketing for Nonprofits

Media Cause

When is the last time you read through your organization’s privacy policy? Having a way to report in-platform on key conversions will still be essential to optimize your media spend, but they shouldn’t be the primary way that you measure your results. Maybe… never? How about your cookie consent banner?

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Spreadsheet Aerobics: Actionable Measurement for Social Media

Beth's Blog: How Nonprofits Can Use Social Media

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , It much easier to collect, analyze and take action with your data when you do a little bit each month or every other week.

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NpTech Tag Summary: Five Hot Conversations!

Beth's Blog: How Nonprofits Can Use Social Media

Five Hot Conversations. NpTech Tag Skypecast Anyone? Marnie Webb puts out a call for a call next wed, thurs, or friday to discuss in real time the issues that have surfaced around the NpTech Tag. Should foundations align their grantmaking directives with their endowment investment policies? Change the World!

Summary 50
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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. In some cases, organizations saw between 119% and 203% increase in overall conversions. conversion rate) to donate $10.00 Custom Facebook Audiences. That’s it.

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Guest Post from ThinkSocial: Building A Movement in An Interconnected World - A Conversation with Jacqueline Novogratz

Beth's Blog: How Nonprofits Can Use Social Media

And, we were lucky enough to have her paired with Pat Mitchell at the Paley Center for Media recently for a conversation titled “Building a Movement in an Interconnected World.”. Building a Movement in an Interconnected World: A Conversation with Jacqueline Novogratz (Part 1). We would love to hear from you!