Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

Some Reflections. From Conversational Keynote To Conversational Workshop. I’ve been playing with the conversational panel or conversational keynote models for short sessions (60, 75 or 90 minutes.) I’ve using the technique to deliver conversational keynotes at conferences.

Reflection 104

Reflection People Network Colorado 104

Media Cause

JULY 11, 2023

Imagine a series of emails that are automatically sent to subscribers based on specific triggers, actions, or timelines. Timely Engagement You can schedule emails to be sent at optimal times or trigger emails based on specific actions, such as a thank you email immediately after someone donates.

email 52

email Service Marketing Metrics 52

sgEngage

MARCH 31, 2023

Not only do you need to look inward at your own operations, but you also need to make sure your funding reflects those same goals. Organizations working toward social impact know this better than most industries. But for grantmaking organizations, the DEI effort is two-fold. And how it was a continual journey.

Practice 80

Practice Trend Grant Gartner 80

Allegiance Group

JUNE 13, 2024

Outlining your goals before executing the campaign ensures each action you take is directly related to a target that furthers your mission. Personalization has many benefits, from enhancing supporters’ experiences with your nonprofit to improving conversion rates and engagement. Deep understanding of your audience. Your resources.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Kindful

MARCH 25, 2021

Whether it’s information taken from your online donation forms or metrics on past campaigns, your fundraising data can clue you into which supporters are likely to give and do wonders for your donor communication strategy. The types of events someone registers for and their involvement in the event are also key metrics to note.

Communication 98

Communication Donor Data Guide 98

sgEngage

AUGUST 23, 2023

Review your site’s metrics such as time spent on each page, call to action (CTA) click-through rate, bounce rate, and conversion rates for pages such as your donation form or new patient registration page. Use strategic calls to action. Assess website analytics. Cross-promote giving and volunteering opportunities.

Websites 86

Websites Organization Tips Map 86

Qgiv

APRIL 9, 2024

And it’s a direct line where you can share the work you do with your supporters to provide transparency and motivate your community for action. This post features a video of animals available for adoption and encourages people with matching names to come and adopt, providing a conversation starter for community members in the comments!

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

The workshop shared a landscape analysis of what’s already out there from the various industries in order to build a clear understanding of what’s in place and what isn’t in terms of social media measurement valid metrics. Geoff Livingston has a good post about the problems with this – using influence as the metric.

Measure 118

Measure Social Media Media Metrics 118

DipJar

SEPTEMBER 12, 2022

This small touch of personalization builds rapport and loyalty to your organization, increasing engagement and the likelihood of conversion. Then, assess relevant metrics to see which types of content receive the most engagement. Did retargeted ads see more conversions than direct mail solicitors? Overlooking important trends.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Media Cause

MAY 31, 2023

The metrics provided by third-party paid media platforms were always shaky at best and are becoming increasingly untrustworthy as digital privacy changes take hold. Ensure your actions match your policies When you say you aren’t tracking website visitors, are you sure that’s the case?

Marketing 52

Marketing Plugin Policy Track 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2010

We kicked off the conference with an interview style keynote about the Networked Nonprofit, moderated by fabulous Shireen Mitchell (aka digitalsista ). The best part is when the audience joins the conversation. Shireen did a fabulous job of bringing in their voices. Wendy Harman from the Red Cross.

Practice 94

Practice Free Share Reflection 94

Media Cause

APRIL 22, 2022

Help them to engage with your mission more fully by making it easy for them to sign up for occasional updates like an e-newsletter or action alerts. Content needs to be easily digestible and should be written in a way that reflects your brand’s unique tone of voice. . Define Your Goal + Have a Clear Call to Action.

email 52

email Practice Marketing Test 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The NetTalks series , which includes five sessions, is intended to spark a meaningful conversation around alumni engagement and supporting a broader community practice of effective alumni networks. Societal Change: Impact on society, policy discussions, and conversations that advance sustainable practices. Micro conversions or steps.

Social Media 110

Social Media Network Media Free 110

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 5: Define your metrics. Step 7: Analyze your data, turn it into action, measure again. The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV.

Results 98

Results Metrics Measure Associations 98

Forum One

FEBRUARY 7, 2023

For nearly a decade, Google has been developing and maintaining two different analytics solutions: Firebase, mostly used by developers to focus on app development and analytics, and UA, mostly used by marketers for website metrics. In contrast, the event model records the actions people take, for example clicking or scrolling.

FAQ 60

FAQ Organization Analytics Google 60

Qgiv

JUNE 23, 2021

This is obviously more effective for conversions than marketing to everyone and hoping for the best. So to gauge effectiveness look at the following metrics. Must-know metrics. Conversion Rate: This is a measure of how many people clicked through to your website then registered or donated to your event.

Practice 52

Practice Marketing Fundraising Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

I'm happy that my new laptop has an extended battery life so I am writing some reflections on the plane en route to Boston. What I most enjoy about doing face-to-face training workshops is the right after reflection questions: How could this learning experience been improved? What's the key metric? Tags as a metric.

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Reflection Slides Metrics PowerPoint 50

Bloomerang

APRIL 12, 2022

The museum also saved information about donors’ food preferences, average gift amount, and even notes about their past conversations. Similar to the engagement meter, a generosity score also provides an at-a-glance view of an important supporter metric. Fundraising metrics. Constituent timeline.

Software 103

Software Donor Guide Management 103

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. The secret sauce to success for nonprofits and social media is reflecting in action. A= Action M0= Monitor RE= Reflection on results - rinse and repeat.

Analysis 50

Analysis Reflection Experiment Time 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2012

By “pitch”, I mean opening the door to deeper engagement with your organization, whether through a quick conversation with someone who is learning about you for the first time or the ask in a year-end appeal letter to a donor who has supported you for a long-time. Those initial conversations tend to be awkward and creepy.

Sound 124

Sound Conversation Social Media Stats 124

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Grantees Implement A Modest and Realistic Action Learning Pilot.

Pakistan 113

Pakistan NGO Network Exercise 113

Qgiv

JUNE 23, 2021

Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more! The Giver’s Journey.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Bloomerang

JULY 6, 2023

The strategic planning process involves reflecting on your mission to identify your most important goals and determining the strategies you’ll use to reach them. Write these actions down and create a timeline to complete each one. Set specific, short-term goals you would like to reach to get you closer to those larger goals.

Examples 120

Examples Guide Model Los Angeles 120

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. It uses metrics to measure your results and help you improve your strategy over time. 8 Principles of ROI.

ROI 104

ROI Social Media Media Social 104

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. There not is a reflection process for analyzing success or failure to take into next use or campaign. DoSomething.Org: A Data-Driven Nonprofit In Action. Example of A/B Testing Results. What is the difference?

Culture 117

Culture Data Measure Social Media 117

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 17, 2012

Note from Beth: This past year has been a deep exploration into how nonprofits can use measurement and reflection to improve their practices as a networked nonprofit and using social media. As part of my work at the Packard Foundation, I designed and facilitated several peer learning groups and exchanges. Flickr Photo by ESML.

Report 97

Report Social Social Media DC 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

Each participant organization designed and launched a measurement action learning project that used measurement to improve results for networked approaches and social media. Goal: Increase Facebook engagement to create a more educated online community that is ready for more tangible calls to action.

Turkey 102

Turkey Social Media Mobile Oracle 102

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Conversion Rate. Measuring Conversions on Social Media. Engagement Rate.

Social Media 122

Social Media Track Conversation Media 122

Bloomerang

AUGUST 29, 2023

Customize your dashboard to show the fundraising metrics most important to your nonprofit’s mission and campaign success. Pull reports with the most important metrics for your nonprofit’s success. This dedication to speed helps drive conversions, earning your organization more donations through your website. Customized reports.

Platform 62

Platform Donation Online Fundraising 62

Media Cause

MARCH 4, 2022

Everyone is encouraged to be open and honest, rank and title are left outside the room, and there’s a shared agreement that the conversation is for the greater good of everyone, so egos are not allowed. . Much of what we focus on in Retrospectives tends to be about outcomes or processes, which are completely valid things to reflect on.

Nonprofit 59

Nonprofit Attention Team Goal 59

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice.

Social Media 118

Social Media Media Social San Jose 118

Beth's Blog: How Nonprofits Can Use Social Media

MAY 11, 2005

I got the first whiff of this conversation from Jon Stahl's Blog. Namely, to be bloggish, your site must connect to the network of conversations and people that are also being bloggish in a formally recognized way. She end with a call to action: I'd love to get to blogging 2.0. They aren't familiar with blogging.

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Conversation RSS Typepad Reflection 50

Get Fully Funded

APRIL 14, 2022

This foundational knowledge may at times feel simple, but it’s best to make sure you have a rock solid understanding of nonprofit consulting practices before entering into conversations with potential partners. This means your organization should discuss exactly what you need a consultant’s help with before bringing them on.

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Consultant Web Proposal Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

and “Who are the ACLU-NJ’s stakeholders?” These questions were submitted to the brainstorming team the day beforehand so each person had time to reflect. Influence —> take action. Starting Conversations. Increase in action (signing up, downloading, calling, showing up an event, etc). Learn (about followers).

Measure 97

Measure Social Media Media Social 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

Gets feedback and start conversations about their work. One of my favorite exercises is to get folks to take a minute to think of a question or conversation starter related to their communications goals or programs. Most people easily come up with a question. Social media metrics for nonprofits. It was fantastic.

Social Media 101

Social Media Effective Media Social 101