Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning
Bloomerang
AUGUST 16, 2021
One of the biggest problems nonprofits face is improving their low donor retention rate. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. For example, retention rates tend to be higher for mid-level and major donors.
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