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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

One of the biggest problems nonprofits face is improving their low donor retention rate. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. For example, retention rates tend to be higher for mid-level and major donors.

Analytics 125
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5 Metrics Fundraisers Need to Know to Retain Their Donors

Connection Cafe

Donor retention is undeniably critical to meet your nonprofit’s revenue goals , but it can be tough to know which efforts result in higher retention levels or upward movement of donors. That’s why we put together a list of the five essential metrics you need to know, as a fundraiser, to achieve higher retention rates.

Metrics 42
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3 Ways to Assess Donor Giving Patterns to Boost Donations

Achieve

But donors can reveal just as much information about their motivations and interests through their unspoken actions. Analyze your online giving trends and engagement metrics. For example, a change in legislation or a natural disaster could motivate concerned supporters to take action. Their retention rate.

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Nonprofit Strategic Planning: Ultimate Guide + 7 Examples

Bloomerang

A good strategic plan ensures you have charted the necessary pathways to meet (and hopefully exceed) your organization’s goals. Write these actions down and create a timeline to complete each one. Meanwhile, you may assign another person to call new donors to thank them and increase your new donor retention.

Examples 120
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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Once you have a clear understanding of which audience(s) to target, start putting your ideas into action. Retention: You then use email marketing to invite them to explore your other services, events, and volunteer opportunities. To make completing the process easy, you link to the half-completed form.

Map 52
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

Lesson 59
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Mastering Major Gifts: The Ultimate Guide to Raise More

Bloomerang

Therefore, one of the best ways to encourage donors to make major gifts is by building relationships with supporters and focusing on donor retention and stewardship. Create a gift range chart. A gift range chart helps determine how many gifts you’ll need to acquire at each giving level to meet your campaign or annual giving goals.

Gift 103