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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

The COVID-19 pandemic has fundamentally changed the way organizations execute their social media plans. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. Instagram.com/water.

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How Nonprofits Can Steward Corporate Donors on Social Media

Nonprofit Tech for Good

And a plan for if, when and how you’ll thank donors on your social channels is an important part of that strategy. Deciding how to handle donor recognition on social media is a complex exercise. The company generously took the first step in sharing their recent donations on social media.

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5 Call-to-Actions for Your Nonprofit’s Donation Confirmation Page

Nonprofit Tech for Good

Now you want to know, is it appropriate to ask your supporters to take further action? The truth is, immediately following a donation is one of the best times for another call-to-action (CTA) of ways donors can continue to support your organization. Here are four great ideas for ‘Confirmation Page’ calls-to-action: 1) Send to Website.

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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

How Salesforce is Powering Personal Giving Integrated Data: Salesforce provides a unified view of each donor, consolidating information from various sources, including giving history, website and text messaging interactions, event attendance, advocacy actions, and email engagement.

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5 Ways to Use Social Media to Raise More Money at Year-end

Nonprofit Tech for Good

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing.

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From Mission To Message: Designing Marketing Materials That Inspire Action

Bloomerang

Strategic and well-thought out print and digital marketing can make an initial connection with a potential donor, strengthen an existing relationship, or inspire an important stakeholder to take action. Whether the goal is donations, advocacy, or volunteer engagement, well-designed nonprofit marketing and communications can inspire action.

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Strengthening Social Impact: Actionable Insights from The Generosity Commission Report

sgEngage

To address this pressing issue, The Generosity Commission recently released its capstone report, “Everyday Actions, Extraordinary Potential: The Power of Giving and Volunteering.” The Generosity Commission’s report highlights the importance of making research more accessible and actionable.

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