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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

Here’s a small sample of what you’ll find: Average online revenue declined by 1% in 2023, while direct mail revenue fell by 6%. Total advertising investment — including both digital and non-digital channels — increased by 13%. We also break down performance during the critical end-of-year fundraising period.

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New Stuff: Moore,  Bloomerang Launch Enhancements

The NonProfit Times

Experience management and direct response fundraising firm Moore has released its Moore Audience-Centric Testing Suite (ACTS), a packaged suite of testing tools designed to enhance the effectiveness of fundraising creative and communications across all marketing channels.

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7 Tips to Create a Nonprofit Social Media Marketing Plan [Template]

Classy

Social media drove 51% of donation traffic to the Classy platform in 2020. . Back your nonprofit social media approach by a strong plan to increase the likelihood of attracting donors worldwide , driving them to take timely action, and building a following of new supporters to engage for recurring giving campaigns. . The result?

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Unlocking change: Free access to Candid’s nonprofit resources

Candid

That’s why we freely share our expertise with the sector through a variety of channels: Live and on-demand trainings : Learn about a range of topics from starting a nonprofit to proposal writing, management, governance, sustainability, and transparency.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Those results should give pause to anyone convinced that email is losing sway to text messaging, social media, or other channels. “I Numbers like these confirm email’s importance as a means of disseminating updates and appeals and its enduring value as an effective digital fundraising channel. Reeds concurs with McCarley.

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How to Monitor & Adjust Your Fundraising Development Plan Throughout the Year

CauseVox

Sample fundraising calendar Be sure to update your quarterly and monthly totals for the year, comparing them to your original goals. Sample SMART fundraising goals Reflect on Your Focus Areas Begin by asking yourself some key questions related to your goals and focus areas. Are you on track to meet your goals?

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Is “Ambient Data” from Social Media Channels Useful for Funders?

Beth's Blog: How Nonprofits Can Use Social Media

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? The Center itself sits three people who have access to six customized dashboards that relate relevant information drawn from various social media channels.