Nonprofit Tech for Good

OCTOBER 25, 2023

Campaign Monitor ] Personalized calls to action convert 202% better than default calls to action. Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). [Classy.org] 63% of nonprofits use personalization in their email marketing.

email 238

email Statistics Marketing Nonprofit 238

NetWits

JUNE 7, 2011

Takeaway: Provide quick, easy and clear calls to action encouraging constituents to share content that is important to them with their networks. The most effective means of website traffic generation continues to be a multi-channel approach; including search engine optimization, email newsletters, offline communications and social networks.

Studies 258

Studies Share Social Stumbleupon 258

CauseVox

DECEMBER 2, 2024

As December 31 approaches, build urgency with countdowns and clear calls to action. And don’t rely on just one channel; emails, social media posts, and direct mail all play a part in meeting donors where they are. To keep their attention, you’ll need to meet them across multiple channels.

Campaign 92

Campaign Fundraising Donor Social Media 92

Nonprofit Tech for Good

APRIL 3, 2022

The term “call to action” (CTA) is used multiple times in the list. A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Create a list of donors who have not donated in 18 months and invite them to participate in some calls to action (CTAs).

Fundraising 359

Fundraising Donation Donor Social Media 359

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 29, 2010

My co-author, Allison Fine and I found many great examples of successful activism using these tools as part of multi-channel campaigns in our book The Networked Nonprofit. He also makes a false distinction between online/offline or as Allison and I have called it “online and onland&# activism. She Jillian York’s critique.

Social Media 119

Social Media Offline Network Org 119

Amy Sample Ward

SEPTEMBER 18, 2012

The responses lean towards a reality in which our online presence is just as diverse as our offline personalities – people are connecting with a mix of others on difference platforms. Similarly, Google+ allows you to filter general actions or content as well as post-by-post content to certain groups. Set your own tone!

Professional 185

Professional Personal Linkedin Social Media 185

NetWits

DECEMBER 2, 2010

Behavior – again, this is observable and traceable, and is based upon prior actions and not intentions or preferences. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice. Also note that segmenting is an ongoing process. First, Create a Plan.

email 149

email Marketing Mail Communication 149

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Depending on the target audience (and your capacity), you might want to promote the event on other social channel Event Pages such as LinkedIN or Facebook. Remember that you need to promote your event through all your digital and offline channels as appropriate – email, web site, flyers, and other social channels too.

Social Media 129

Social Media Integration Tips Tools 129

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. Focus on Engagement That Leads To Action.

Facebook 137

Facebook Results Organization Change 137

Connection Cafe

SEPTEMBER 5, 2017

At the American Cancer Society Cancer Action Network (ACS CAN) , the advocacy affiliate to the American Cancer Society , we have a volunteer like Susan in every congressional district. At ACS CAN, we’re seeing this newly inspired level of activity reflected in our offline recruitment as well. Let’s get started with some general tips.

Offline 44

Offline Campaign Channel Build 44

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

Step 2: Share Across Channels. With everything connected, now you can start thinking about ways to strengthen the bonds between your online channels, which encourages your supporters to move between them and to connect with you in multiple ways. Track how supporters are engaging with you through various channels online.

Social Media 102

Social Media email Content Websites 102

Nonprofits Source

APRIL 1, 2025

Implement data hygiene practices like data entry standards, cleansing, and validation to keep your first-party data accurate and actionable. Identity resolution involves combining disparate online and offline identifiers into singular supporter identities. Leverage data enrichment.

Strategy 52

Strategy Data Marketing Build 52

Bloomerang

JANUARY 14, 2025

To raise significantly more money through existing email channels, add a link to your online donation page or a mobile email donation button, like the one pictured below. Pair online and offline fundraising strategies. Sprinkle in calls to action.

Mobile 105

Mobile Giving Guide Nonprofit 105

Bloomerang

JULY 30, 2021

An M+R benchmarks study found that nonprofit text messaging audiences grew by 26% in 2020, outpacing growth for other popular channels like Facebook and email. Here’s what makes SMS opt-ins a great addition to your subscriber collection avenues: They offer flexibility, allowing you to gather opt-ins offline and online.

Support 119

Support Fundraising Broadcast Contact 119

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2009

These principles will no doubt be copied, refined, remixed, and extended as nonprofits experiment with social media-powered fundraising techniques: Weaving Together Online/Offline Into Real Time Web Fundraising Events. Social Media Fundraising As Part of A Multi-Channel Strategy. A Platform for Self-Organizing.

Social Media 109

Social Media Trend Media Fundraising 109

Care2

JANUARY 24, 2013

Say good bye to "online fundraising" and "offline fundraising," there is only fundraising. Monthly Donors, Social Media, and Cross-Channel Integration: Critical Tactics to Boost Your Fundraising in 2013 -- Tuesday, January 29th at 2:00PM ET. Using Facebook ads to drive online actions. Engaging on Facebook, converting in email.

Social Media 66

Social Media Channel Integration Donor 66

The Next Web

JANUARY 19, 2014

Don’t forget that these tools should be used in conjunction with networking offline as well, since they help add to your in-person interactions that are often the most effective at generating a strong bond with your contacts. How do you network with others online and offline? Become a LinkedIn powerhouse.

Network 167

Network Effective Strategy Digital 167

Allegiance Group

JANUARY 14, 2025

Whether youre a small nonprofit or a large organization with a national or even global reach, SMS messaging can elevate your fundraising strategy, help build deeper donor relationships , and increase the ROI of your online and offline campaigns. Send direct calls to action. What Is SMS Messaging? Text DONATE to 54321.”

Fundraising 52

Fundraising Tips Donor Broadcast 52

Allegiance Group

SEPTEMBER 26, 2024

This may be a simplified breakdown of omni-channel fundraising and marketing , but you can see how complex the attribution and data-collection side of it is. To do omni-channel well, you need the right tools. Let’s look at the tech stack that can help your organization pull together all the data from your omni-channel efforts.

Channel 52

Channel Data Tech Social Media 52

sgEngage

JULY 3, 2024

However, with the right allocation of resources and effective use of analytics, nonprofits can tap into marketing channels and strategies that offer high returns. For example, a supporter might visit your d onation pa ge on their phone, realize it’s not adapted for mobile devices, and leave without taking any action.

Metrics 117

Metrics Analytics Marketing Nonprofit 117

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. It is also about reconnecting with those who have already graduated. Social media is an important channel for both these groups. Networked Nonprofit and Social Media Maturity of Practice.

Social Media 110

Social Media Network Media Social 110

Achieve

MARCH 17, 2023

However, as technology advances and donors are increasingly spending their time across a variety of channels, investing your time and energy into one single channel can prevent supporters from seeing your messaging and slow down fundraising results. This is where a multichannel marketing strategy can help. Use multimedia elements.

Channel 52

Channel Donor Social Media Demographics 52

Get Fully Funded

DECEMBER 17, 2024

For example, you can ask donors about their preferred communication channel to receive updates about their donations. Include images that showcase your mission in action, such as a photo of volunteers working with community members. Use links, buttons, and scannable QR codes to make your form easily accessible online and offline.

Donation 52

Donation Process Online Tips 52

sgEngage

DECEMBER 30, 2011

Here’s the comment: “Is it channel conflict or cognitive dissonance? There is way too much philosophical debate on which channel should get the credit for the gift. They receive messages across multiple channels and they give across multiple channels. No one channel should get all the credit or all the blame.

Offline 68

Offline Channel Donor Org 68

Bloomerang

JULY 26, 2021

The user experience must be compelling enough to inspire action. Do you have clear, bold calls to action? Is it easy to see how to give offline? Online giving is the fastest growing giving channel per research by M+R. It’s still a much smaller percentage of giving than offline giving, but you don’t want to ignore it.

Online 143

Online Strategy Fundraising Donor 143

NonProfit Hub

MARCH 25, 2025

The results were increased inbound giving and removing friction from the donation process for offline events like radiothon, raising nearly $500k in 2024, 40% of which came through digital channels. There’s a key distinction that’s worth pointing out – data collection isn’t the same as actionable insights.

Technology 56

Technology Nonprofit Evaluation Donor 56

The Verge

JUNE 25, 2020

According to Samantha Wong, who streams under the name Sampai , the person she’d reported for harassment was not only still allowed to attend Twitch events, but he was even given the opportunity to host segments on Twitch’s official channel. This reckoning and industry-wide actions are overdue.”. You are, however, able to send links.)

Stream 118

Stream Offline Platform Issue 118

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Organizations must begin with listening, but an integrated listening channel that includes social media and traditional marketing channels. 6: Use social media to close the loop between online and offline action. 2: Use listening techniques to develop a deep understanding of the audience. Example: Red Cross.

Social Media 118

Social Media Media Social Nonprofit 118

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2010

This was a fun opportunity to pull together some of my Facebook action learning curriculum and summarize much of the wisdom being shared over on at my Facebook Page. Having the traces of the discussion unfold via social media channels is important both during the event as well as after the event for learning capture.

Facebook 113

Facebook Network Nonprofit Museum 113

Care2

APRIL 21, 2011

What channels does your nonprofit use to reach activists and donors? Or are you reaching supporters through the latest channels that also includes email, social networks, mobile, DRTV (direct mail TV), and a robust website that is action driven and has optimized donation pages and donation flow ?

Stats 61

Stats Mail Channel Slides 61

The Verge

JULY 12, 2021

“We have proactively engaged and continue to collaborate with our partners across the football community to identify ways to tackle this issue collectively and will continue to play our part in curbing this unacceptable behaviour — both online and offline,” the spokesperson said.

Social Media 95

Social Media Media Team Social 95

Care2

APRIL 17, 2012

There’s been a long and spirited debate about the rise of slactavism and whether people taking simple actions online actually create social change. Thanks to public pressure and smart online/offline organizing new anti-corruptions laws are now in the works. As Randy Paynter, founder of Care2.com During the SOPA blackout, over 3.9

Pledge 73

Pledge India Offline Online 73

Amy Sample Ward

JULY 29, 2010

." Q&A: A West Point for Community Organizing – Walking Distance – GOOD – "Since its first boot camp in 2006 the New Organizing Institute has trained more than 700 organizers across the country in leveraging online tools to generate offline action. What tangible results are people seeing from it?

Web 114

Web Bookmarking Social Media Twitter 114

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

My Facebook page is a focus group or channel for research. The messages or story is created, shared via intermediaries and consumed by a target audience that takes action. The other part of the matrix based on the “Marketing Funnel” going from awareness, understanding, consideration, support and action.

Facebook 102

Facebook Network Nonprofit Social Media 102

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. So, for these organizations, their content pyramid also includes integrating offline w/online channels. On the Ground Engagement: What will you ask people to do offline? Content Curation on Twitter.

Social Media 98

Social Media Network Train Training 98

TechCrunch

OCTOBER 8, 2021

Your target customers may discover your website through ads, search, word of mouth or offline channels like direct mail or events, but when they arrive, 99% of them usually skim your home page and bounce. Your CTA should be strong and actionable and tell the visitor what they’ll be getting. Image Credits: Ryan Narod.

Marketing 100

Marketing Help Case Study Content 100

Tech Soup

JULY 19, 2017

In my case, I use a Facebook update, but you could use an update on any channel with the relevant engagement options, in this case Like, Comment, and Share. You could collect them all and write on a piece of paper or whiteboard what each person's totals were for each of the possible actions. Content Creation. Engagement.

Exercise 55

Exercise Social Media Content Offline 55