Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Mail Campaign Donor Tips 52

Allegiance Group

FEBRUARY 14, 2023

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. A robust fundraising program should use all available channels to acquire, renew and retain donors. Set your acquisition goals and budget.

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Mail Donor Strategy Files 52

Neon CRM

AUGUST 25, 2023

Nonprofit calls to action are what drive people to take the next step. They may appear on your website, in emails, at the end of social media posts, and even on direct mail materials! In this article, we’ll focus specifically on the calls to action you need for your nonprofit website. What Are Calls to Action?

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Action Language Nonprofit Voice 98

Bloomerang

OCTOBER 30, 2023

But there’s no good reason to be discouraged because your actions right now will speak louder than any words or lamentations can. (My Actions do.”) You’ve probably read our excellent year-end tactical guidance on how to succeed at year-end fundraising , but if you haven’t, I recommend them. Ten Steps For Immediate Action.

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Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

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Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Let’s move to specific actions based on the developmental stage of your fundraising program.

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Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. With more eyes on your message, more people will be persuaded to take action and help support your mission.

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Lesson Marketing Amazon Mobile 304

Greater Giving

JULY 20, 2022

Nonprofits are struggling to connect donors with the cause—but these four donor engagement best practices can open up new communication channels. Donor Engagement Through New Communication Channels. Everyone is trying the same tactics and channels to get in front of donors, and at some point, people start to tune it out.

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Association Analytics

JUNE 25, 2024

Here is an example of a personalized landing page with a name and specific benefits the member uses most often: Multi-Channel Communication Don’t just rely on email to send out communications for renewals. It’s crucial to make sure that messages across different platforms are consistent and reinforce the same call to action.

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Campaign Associations Channel Retention 169

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging?

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sgEngage

NOVEMBER 7, 2023

A recent survey by The Nonprofit Alliance found that nearly half of direct response consultants said their clients lowered expectations from 2022 to 2023, while less than 10% said they expected their clients to do more direct mail fundraising this year compared to last year. Optimize your channel strategy. Mix up your call to action.

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Rate Data Demographics Mail 97

Get Fully Funded

AUGUST 19, 2024

Impact on Retention Rates Effective segmentation goes beyond grouping donors by shared traits; it provides actionable insights to boost donor retention. By segmenting your marketing channels based on detailed donor data, you communicate more effectively and personally. This allows for personalized appeals and recognition.

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sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

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Nonprofit Tech for Good

APRIL 3, 2022

The term “call to action” (CTA) is used multiple times in the list. A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Research the steps needed to create a direct mail fundraising program (e.g. your neighbors. your family members.

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The Fundraising Authority

DECEMBER 4, 2020

The action steps below assume you have 3-6 weeks available, if you have less, just modify them to meet your situation. Send out a dedicated e-mail to your e-mail list introducing your year-end campaign, without making an ask (see this as a “cultivation / stay tuned!” Send out an e-mail fundraising letter.

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Everyaction

FEBRUARY 5, 2018

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

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Greater Giving

NOVEMBER 18, 2024

Tell a Story That Inspires Action People give to people, not just causes. Get the Word Out Across Channels Make it easy for donors to hear your story and give. Email: Send GivingTuesday email updates with clear calls to action and personal stories. Direct Mail: Include GivingTuesday as part of your overall year-end appeal.

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Campaign Giving Gift Story 52

M+R

APRIL 24, 2024

Here’s a small sample of what you’ll find: Average online revenue declined by 1% in 2023, while direct mail revenue fell by 6%. Total advertising investment — including both digital and non-digital channels — increased by 13%. We also break down performance during the critical end-of-year fundraising period.

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Benchmark Studies Ireland Metrics 69

sgEngage

JUNE 21, 2024

After all, some donors may have specific channels they prefer, while others may want to interact with you in as many ways as possible. Email, social media, and direct mail are all nonprofit staples—but don’t stop there. Evaluate the channels you use, what you use them for, and each channel’s performance.

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Marketing Strategy Channel Rate 96

Achieve

JUNE 17, 2024

Determine what channels and opportunities engage your audience the most. However, while organizing your strategy is important, it’s equally important to be somewhat flexible. Use a multi-channel fundraising approach. Choose mobile giving channels. This way, you can avoid repeating the same mistakes.

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Donation Fundraising Tips Channel 87

Nonprofit Tech for Good

FEBRUARY 17, 2022

Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds.

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Tips Fundraising Management Cancer 329

Allegiance Group

OCTOBER 8, 2024

If you think digital marketing doesn’t apply to you because your organization focuses heavily on direct mail, think again. That direct mail donation? Omni-channel strategies are the foundation of every nonprofit organization. Omni-channel strategies are the foundation of every nonprofit organization. An online gift?

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EveryAction

MAY 11, 2023

But how can you attract passionate advocates who will show up ready to volunteer, sign petitions, attend rallies, and otherwise take action to help you create positive change? Tell your supporters clearly and directly what your goal is, the why behind your goal, and how you need your volunteers to take action.

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Advocacy Nonprofit Train Training 207

EveryAction

OCTOBER 12, 2022

I recommend that nonprofits mail out “no ask” holiday cards, give donors a gift by dropping off holiday plants such as poinsettias or even branded nonprofit organization swag, or even send a holiday greeting video or personalized text message. Can they use their personal channels to uplift your organization’s event or message?

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Donation Donor Advocacy Gift 159

sgEngage

NOVEMBER 7, 2024

Transform Fury into Real Philanthropy Initially, converting rage donors into lifelong supporters might have less to do with money than with channeling their anger into positive action. Mail something memorable. Encourage action. They want to feel heard. They want to do something. Pick up the phone. Send updates.

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Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels. Let’s focus on these four main channels: Direct mail. Yes, physical mail can be a part of digital marketing!

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Digital Marketing Donor Channel 75

M+R

JUNE 10, 2021

From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. What’s happening?

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Greater Giving

DECEMBER 20, 2023

Insights on Channels for Promoting GivingTuesday and Year End Giving Donations Understanding where and how to reach potential donors is critical for the success of any campaign. Here are five actionable tips to ensure success: Plan Ahead: Strategic planning lays the foundation for a successful campaign.

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Giving Survey Social Media Channel 52

Neon CRM

MAY 18, 2023

Any good stewardship plan involves consistent and strategic engagement with your donors through a number of channels and with a variety of touchpoints. Creating organic channels of communication versus a one-sided slew of asks is how you turn a first-time donor into a long-term supporter.

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Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

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Marketing Guide Nonprofit Channel 52

Connection Cafe

JANUARY 19, 2021

Most Doctors’ Day marketing efforts involve direct mail appeals, and we are not suggesting that you get rid of those traditional efforts if they have been successful for you. With that in mind, consider planning your Doctors’ Day campaign around different audience segments, with different messages and “calls to action” for each group.

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Mail Blackbaud Virtual Campaign 27

Bloomerang

NOVEMBER 1, 2024

If sending direct mail, include a QR code that goes to a landing page with multiple giving options. Grateful, multi-channel impact reporting It’s time to tweak the “ ask, thank, report, repeat ” formula to add in a lot more reporting across the myriad media channels your constituents use. Multiple places.

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Tips Strategy Meme Statistics 83

Nonprofit Tech for Good

SEPTEMBER 16, 2021

If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. Don’t miss the opportunity to test different iterations of copy on these channels, seeing if results differ between them. 2) Review Your Goals. Hint: they should!)

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The Storytelling Non-profit

MAY 3, 2022

Some examples of fundraising and marketing assets you may use in your campaign include: direct emailing , radio ads, bus ads, mail drop, etc. What is a multi-channel fundraising? It is a strategy used by non-profits organizations to reach out to more donors through the use of multiple communication channels.

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sgEngage

NOVEMBER 10, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Just When You Thought Direct Mail Was Dead Posted by Steve MacLaughlin on November 10th, 2010 It’s baaack! You thought direct mail was dead but it has returned. Actually, it’s single channel communication that’s dead.

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NonProfit Hub

JULY 27, 2024

Take a Multichannel Approach to Outreach Many nonprofits make the mistake of using just one outreach technique when, in reality, different channels have varying strengths that can help reach various audiences. However, you can point back to this resource through additional online channels to direct your audience to learn more.

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Tips Nonprofit Companies Channel 51

Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. It’s a channel that functions as part of your larger digital strategy. When email works together with your social media, direct mail, in-person activities, phone calls, and website, your supporters have many more opportunities to hear your message.

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email Campaign Ideas Tips 91