Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. With more eyes on your message, more people will be persuaded to take action and help support your mission.

Lesson 307

Lesson Marketing Nonprofit Mobile 307

TechImpact

JULY 16, 2014

The study substantiates the claim by stating that”declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.”. Direct mail. Whether a volunteer opportunity, registrations for special events, general updates and news, or calls-to-action. Preferred giving channel. Phone calls.

Donor 237

Donor Effective Fundraising Nonprofit 237

Nonprofit Tech for Good

FEBRUARY 17, 2022

Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds.

Fundraising 358

Fundraising Tips Management Nonprofit 358

Nonprofit Tech for Good

MARCH 18, 2013

In 2008, the WWF was on Myspace and likely utilizing a Facebook Group and YouTube Channel, but those tools had not yet become integrated into their website design. e-Newsletter :: By 2008 nonprofits were beginning to understand and harness the power of e-mail marketing for online fundraising, branding, and cause awareness.

Websites 270

Websites Online Design Fundraising 270

CauseVox

DECEMBER 2, 2024

As December 31 approaches, build urgency with countdowns and clear calls to action. And don’t rely on just one channel; emails, social media posts, and direct mail all play a part in meeting donors where they are. To keep their attention, you’ll need to meet them across multiple channels.

Campaign 97

Campaign Fundraising Donor Social Media 97

The Next Web

SEPTEMBER 5, 2013

Include a clear email sign-up call to action but don’t ask for too many details initially as you might put people off. Promote email sign up and include a subscription link from your social channels, and make it clear the benefits they’ll gain by being subscribed to both channels. 4: Make it easy for people to subscribe.

Mail 128

Mail email Social Media Charlotte 128

Allegiance Group

APRIL 14, 2025

With a structured approach, you can build a strategic, data-backed budget that will allow you to make the case for new initiatives or increase spending in channels where youve been absent, or where theres untapped potential. Is there a channel you should be leaning into more heavily? Which channels consistently deliver strong results?

Public 52

Public Media Channel Mail 52

The NonProfit Times

NOVEMBER 25, 2024

of respondents report high trust for civil rights and community action organizations, only 9.4% Participants identifying as unaffiliated, atheist or agnostic tend to be less trusting of the charity categories. For example, while overall 18.2% of agnostics, 9.2% of atheists and 8.4% of unaffiliated did so. For example, 27.6%

Charity 104

Charity Studies Ratio Attitude 104

The Fundraising Authority

DECEMBER 4, 2020

The action steps below assume you have 3-6 weeks available, if you have less, just modify them to meet your situation. Send out a dedicated e-mail to your e-mail list introducing your year-end campaign, without making an ask (see this as a “cultivation / stay tuned!” Send out an e-mail fundraising letter.

Fundraising 201

Fundraising Mail Gift Social Media 201

Nonprofit Tech for Good

OCTOBER 25, 2023

Campaign Monitor ] Personalized calls to action convert 202% better than default calls to action. Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). [Classy.org] 63% of nonprofits use personalization in their email marketing.

email 243

email Statistics Marketing Nonprofit 243

Bloomerang

NOVEMBER 1, 2024

If sending direct mail, include a QR code that goes to a landing page with multiple giving options. Grateful, multi-channel impact reporting It’s time to tweak the “ ask, thank, report, repeat ” formula to add in a lot more reporting across the myriad media channels your constituents use. Multiple places.

Tips 114

Tips Strategy Volunteer Donor 114

sgEngage

NOVEMBER 7, 2024

Transform Fury into Real Philanthropy Initially, converting rage donors into lifelong supporters might have less to do with money than with channeling their anger into positive action. Mail something memorable. Encourage action. They want to feel heard. They want to do something. Pick up the phone. Send updates.

Donor 105

Donor Support Gift Advocacy 105

Nonprofit Tech for Good

SEPTEMBER 16, 2021

If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. Don’t miss the opportunity to test different iterations of copy on these channels, seeing if results differ between them. 2) Review Your Goals. Hint: they should!)

Communication 323

Communication Fundraising Audience Donor 323

NetWits

DECEMBER 2, 2010

Behavior – again, this is observable and traceable, and is based upon prior actions and not intentions or preferences. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice. E-mail Schedules & Strategies. First, Create a Plan.

email 149

email Marketing Mail Communication 149

NetWits

SEPTEMBER 27, 2012

At the highest level, most nonprofits recognize that a) there are lots of people communicating via social media channels, b) those people influence their friends and family through social media channels, and c) those people and their networks are supporters or potential supporters of nonprofit organizations.

Social Media 175

Social Media Media Social Nonprofit 175

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. It requires a slight change in thinking for many charities, who are used to putting their call to action into a video, and then set up ads seeking video views, thinking this will get people to take the call to action.

Charity 332

Charity Facebook Test Profit 332

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. 7 Key Marketing Channels to Master There are many ways to get your marketing messages out into the world, and familiarizing yourself with core channels is essential.

Marketing 52

Marketing Guide Nonprofit Social Media 52

Bloomerang

OCTOBER 30, 2023

But there’s no good reason to be discouraged because your actions right now will speak louder than any words or lamentations can. (My Actions do.”) You’ve probably read our excellent year-end tactical guidance on how to succeed at year-end fundraising , but if you haven’t, I recommend them. Ten Steps For Immediate Action.

Action 111

Action Fundraising Storytelling Donor 111

Nonprofit Tech for Good

SEPTEMBER 14, 2010

They will Tweet from location, break news on Facebook, send out group text calls to action, document in real-time photos and videos, and blog report backs live from events as they unfold. You can upload and simultaneously post videos to Twitter and your 12Seconds Channel with just a few clicks straight from your smartphone.

Media 241

Media Blackberry Tools Management 241

Neon CRM

AUGUST 25, 2023

Nonprofit calls to action are what drive people to take the next step. They may appear on your website, in emails, at the end of social media posts, and even on direct mail materials! In this article, we’ll focus specifically on the calls to action you need for your nonprofit website. What Are Calls to Action?

Action 98

Action Nonprofit Websites Language 98

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Print communications came in second place, with 19% saying it was the most influential channel. Print communications came in second place, with 19% saying it was the most influential channel.

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Template Donation Help Raise 98

Nonprofit Tech for Good

JULY 20, 2010

Post calls to action. Write a blog post asking your supporters to send an e-mail to Congress, to attend an event, or “Like&# you on Facebook. Get a copy of the story and upload to your YouTube channel, and then promote it on your blog. Timely, relevant breaking news is basis of a good social media campaign.

Ideas 261

Ideas Organization Content Nonprofit 261

Nonprofit Tech for Good

JUNE 17, 2010

Please take one of the following actions: 1. My DIOSA Communications e-mail address is attached to the Page]. There is also the Nonprofit Organizations MySpace , the Nonprofit Organizations Twitter profile , the Nonprofit Organizations YouTube Channel , and the Social Media for Nonprofit Organizations LinkedIn Group.

Facebook 259

Facebook Organization Nonprofit Myspace 259

Bloomerang

DECEMBER 12, 2024

and Canada find email to be the communication channel that most inspires them to contributebeating all other platforms. But what makes this communication channel so effective? The following email uses eye-catching red button calls to action (CTAs) to inspire recipients to sign up.

email 94

email Marketing Guide Nonprofit 94

Nonprofit Tech for Good

DECEMBER 12, 2011

Once you’ve set up your new Google account, sign up to receive Google Alerts via e-mail on a daily basis at google.com/alerts. Also, as you’ll see in Chapter 5, you will need a Google account to set up a YouTube Channel properly. However, if you do opt to use your Gmail e-mail account, protect it fiercely. Of course not!

Social Media 244

Social Media Media Social Organization 244

NetWits

JULY 6, 2011

As you get more and more involved in using social media, be sure to claim your land by creating your organization’s Facebook page, Twitter account, YouTube channel, LinkedIn profile, etc. First, it gets all those who you have e-mails addresses for to connect with you on Facebook, Twitter and so on. Claim your land.

Social Media 273

Social Media Social Site Media 273

Nonprofit Tech for Good

JULY 23, 2012

It is illegal to buy, sell, or trade mobile phone numbers, unlike e-mail and snail mail addresses. and your “Thank You” landing pages and e-mails. Get creative in integrating your text-to-subscribe keyword and short code pitch into photos, slide shows, or even your YouTube Channel banner.

Group 232

Group Practice Nonprofit Mobile 232

Nonprofit Tech for Good

DECEMBER 6, 2019

Start with broader objectives, then narrow in on SMART (Specific, Measurable, Actionable, Realistic, Timely) goals that fall under each. 3) Promote the event intentionally and across all digital channels. Are you looking for meaningful ways to build relationships with donors and sponsors? Is fundraising your key priority?

Fundraising 246

Fundraising Practice Tips Sponsor 246

Nonprofit Tech for Good

NOVEMBER 29, 2010

We also have quite a bit of anecdotal evidence that our online efforts are paying off because when people mail in a check they will often say something like, “I loved your YouTube video of the cats playing with pumpkins,&# or “I found you on facebook.&#.

Social Media 276

Social Media Interview Media Examples 276

CauseVox

JANUARY 20, 2025

They can come through any channel: email, direct mail, social media. Ask them to sign up for a newsletter Invite them to an event Whatever action they take, it will give them a deeper connection to your organization. Share why your organization is involved in your line of work and how your donor plays a role in that success.

Retention 115

Retention Donor Strategy Social Media 115

DNL OmniMedia

FEBRUARY 3, 2025

A consultant can help you craft and maintain your brand across multiple channels. Choosing a consultant with print and web design services can help your organization quickly develop effective appeals for all of your marketing channels, from social media to direct mail. million nonprofits in the U.S.

Consultant 52

Consultant Marketing Nonprofit Social Media 52

NetWits

JUNE 19, 2012

Calls to action. Multi-channel components. They focus on delivering relevant content based on subscriber interests, preferences and actions. Apply what’s working in the corporate world to your email programs, including: Testing variables like subject lines and calls to action , for starters. Relevant content. List churn.

email 150

email Social Media Conference Test 150

sgEngage

NOVEMBER 7, 2023

A recent survey by The Nonprofit Alliance found that nearly half of direct response consultants said their clients lowered expectations from 2022 to 2023, while less than 10% said they expected their clients to do more direct mail fundraising this year compared to last year. Optimize your channel strategy. Mix up your call to action.

Rate 118

Rate Data Demographics Mail 118

Allegiance Group

APRIL 3, 2025

Use a multi-channel approach. Integrate an email campaign with your direct mail appeal and follow up with a phone call based on donor value, if warranted. Following up a direct mail appeal with an email reinforces the need and offers an alternative way to give. Have they lapsed if theyre in their 13th or 14th month?

Donor 52

Donor Tips Retention Mail 52

Everyaction

FEBRUARY 5, 2018

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

Mail 67

Mail Audience email Tools 67

Allegiance Group

MARCH 20, 2025

One answer to this critical question is: Evaluate the strength of your appeal copy, specifically the direct mail and email appeals targeted to individual donors. Direct mail fundraising letters are more personal than other methods. Urgency in your call to action. Choose a communication channel. Write for the skimmer.

Mail 52

Mail Fundraising Donor email 52

Association Analytics

JUNE 25, 2024

Here is an example of a personalized landing page with a name and specific benefits the member uses most often: Multi-Channel Communication Don’t just rely on email to send out communications for renewals. It’s crucial to make sure that messages across different platforms are consistent and reinforce the same call to action.

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Campaign Associations Communication Channel 169