Bloomerang

NOVEMBER 8, 2024

Today’s question comes from a nonprofit employee who wants advice on whether it’s a good strategy to include your impact report with your appeal mailing: Dear Charity Clairity, We have started mailing quarterly impact reports to those midlevel and major donors who aren’t emailable, and emailing otherwise.

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Mail Impact Report Donor 119

NonProfit PRO

JUNE 5, 2023

Email raises millions of dollars for nonprofits every year, and organizations on the EveryAction platform took over 34 million advocacy actions in 2022—many of which were across digital channels. Digital advocacy can help organizations enlist and retain advocates across geography, time zones, ability, and so much more.

Advocacy 245

Advocacy Digital Data Channel 245

Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. Marketing-related text messages have an incredibly high open rate of about 99%, compared to the average email open rate, which is closer to 30%.

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Lesson Marketing Nonprofit Mobile 307

Nonprofit Tech for Good

JULY 10, 2019

It is offering new opportunities for nonprofits to improve their fundraising success while trying out new channels. You can raise awareness about your cause, you can improve the engagement with your existing supporters but you can also make direct fundraising asks on specific channels. 3) Pick the right platforms.

Fundraising 280

Fundraising Social Social Media Channel 280

Bloomerang

NOVEMBER 22, 2024

To help you ride this massive wave of generosity, I’m answering your burning questions Q: How much email is too much email? A : The #1 thing I see that makes fundraisers feel cringey is the fear that they’re oversaturating their list with email. Open your email platform and tell me what your open rate is. They aren’t!

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Problem Fundraising Mail Gift 119

Nonprofit Tech for Good

JANUARY 5, 2019

A YouTube channel and ID. You can learn how to create a channel and find your channel ID here. Community Fundraisers will enable multiple YouTube “Creators” to raise money for the same fundraiser on multiple YouTube channels and videos, all updated at the same time. The call to action is to watch the documentary on PBS.

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YouTube Money Raise Nonprofit 277

CauseVox

MAY 17, 2024

Master the art of storytelling across various channels to create compelling narratives that engage and convert. Discover how personalized narratives can boost every part of your multi-channel campaign, connecting deeply with donors and increasing impact. Embark on a journey where storytelling is key to fundraising success!

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Storytelling Channel Fundraising Strategy 98

Bloomerang

AUGUST 5, 2021

On June 7, Apple threw a huge curveball at email marketers everywhere. In a nutshell, Apple announced a new privacy feature which can prevent senders from knowing when a user opens their email. This means that when an Apple Mail user activates this new privacy setting, you may have no way of knowing if that user opened your emails.

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email Change Nonprofit gMail 132

Nonprofit Tech for Good

NOVEMBER 1, 2021

This webinar will answer questions like: What if I don’t have a big email list or social media following? When and how should I use different marketing channels? You’ll leave with actionable takeaways to implement immediately and examples from other successful nonprofits to use as a blueprint.

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Marketing Free Work Social Media 248

Nonprofit Tech for Good

APRIL 3, 2022

The term “call to action” (CTA) is used multiple times in the list. A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Offer to draft, edit, review and improve the acknowledgment emails or letters the organization sends to donors.

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Fundraising Donation Donor Social Media 362

Nonprofit Tech for Good

NOVEMBER 11, 2022

A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. . PSAs are a great way to take advantage of expensive advertising channels outside of your budget, but they aren’t the end all be all. About the Sponsor.

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Public Service Nonprofit Script 349

The Verge

APRIL 30, 2021

Roku has pulled YouTube TV from its channel store. However, Roku says it is “taking the extra step to continue to offer existing subscribers access to YouTube TV on the Roku platform unless Google takes actions that require the full removal of the channel.” Both companies are choosing their words extremely carefully.

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YouTube Channel Google Search 126

CauseVox

DECEMBER 2, 2024

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? A heartfelt thank-you email that gives an overview of your mission can help them see why your work matters and how they’re part of the solution.

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Campaign Fundraising Social Media Donor 97

Nonprofit Tech for Good

APRIL 2, 2020

At the end of the day though, making small changes to your forms or calls-to-action can drive big gains. The average nonprofit website has a 1% conversion rate ( according to the M+R Benchmarks report ) and this means that 99% of the people you get to visit your website leave without donating or subscribing to your email list.

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Metrics Digital Marketing Nonprofit 338

CauseVox

JANUARY 20, 2025

This automatic thank you email is addressed to the giver, has the amount given, and tells the donor about the impact of the donation. Were they forwarded a link through email from one of your clients? Your next email or connection will then vary based on segmentation. That means its pretty important. Whatever feels comfortable.

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Retention Donor Strategy Social Media 115

Nonprofit Tech for Good

MARCH 12, 2017

If you can not attend the final webinars due to scheduling conflicts, you can still register to receive a comprehensive set of notes that are emailed to registrants after the webinar is over. Before you send out emails, ensure that you have pinned the featured story or call-to-action of your email to your Twitter Profile and Facebook Page.

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Communication Online Tips Nonprofit 277

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. The right nonprofit email newsletter format. Your regular email (e.g.

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Newsletter email Create Nonprofit 124

Nonprofit Tech for Good

APRIL 2, 2023

Simply enter a few details to guide it in the direction you want your email to go, and it will generate email and/or letter copy based on what you entered. By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy.

Tools 362

Tools Fundraising Donor Analytics 362

M+R

JUNE 10, 2021

Apple recently made an announcement about upcoming privacy changes to their products that could have a major effect on how nonprofits do email work. . The new feature helps users prevent senders from knowing when they open an email.” from getting information about whether and when subscribers open emails. on iPhone, 9.6%

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Rate email Open Change 122

Nonprofit Tech for Good

SEPTEMBER 19, 2019

With more than 150 countries joining, and more than 14 billion impressions on social channels every year, it’s the perfect opportunity to tell your story to a global audience of people interested in making a difference through the power of social media. 5) Create actionable content. 1) Define your narrative.

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Storytelling Tips Social Media Nonprofit 271

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.

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Storytelling Digital Audience Channel 317

Nonprofit Tech for Good

SEPTEMBER 12, 2021

They allow you to communicate a clear call to action and show supporters the tangible impact they create. You may even repurpose these impact blocks in your email appeals and on social media leading up to Giving Tuesday to communicate the meaningful value of your campaign. 9) How many emails should you send on Giving Tuesday?

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Giving Question Nonprofit Campaign 310

Nonprofit Tech for Good

DECEMBER 28, 2021

Send a personalized thank you or welcome email. You likely already acknowledge the contributions you receive through automatic emails or tax receipts. In addition to these types of emails, it is a good idea to send personalized thank you emails and welcome emails. Short videos . compelling infographics.

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Donor Donation Campaign Stats 321

Nonprofit Tech for Good

NOVEMBER 22, 2021

For example, Heal the Bay’s Gorgongosa Coffee : Don’t promote everything in your Shop all at once on your channels. Sprinkle posts here and there on your channels over time and be selective about the products you promote during which seasons. Review the platform’s Promotions Guidelines so your contest is all buttoned up.

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Facebook Online Effective Nonprofit 313

Nonprofit Tech for Good

MARCH 18, 2022

At first, the ability for users to quickly gain fame through their videos is what made the app so appealing to teenagers, but for-profit companies caught wind of the speed at which content could go viral and wanted to get in on the action. The high-quality content you create with TikTok can easily be shared across all of your social channels.

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Guide Social Media Audience Video 360

Nonprofit Tech for Good

MARCH 21, 2019

share with their personal networks the actions they take related to a cause, all through the megaphone of their mobile devices and social media. The larger opportunity of social fundraising is when you actually get your supporters to spread the word on your behalf through their own social channels. Making a donation.

Fundraising 279

Fundraising Social Practice Online 279

Candid

SEPTEMBER 28, 2022

Email is often the backbone of nonprofit marketing strategy. Around 99% of email users check their inboxes on a daily basis, making this one of the most likely messages your supporters see. Let’s walk through four email engagement tips to help you make the most of your campaigns: Personalize and segment email messages.

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email Campaign Tips Test 119

Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Multi-channel strategies were crucial for broad outreach, frequency and engagement. It’s worth its weight in gold.

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Campaign Giving Nonprofit Google 264

Byte Technology

JANUARY 14, 2022

Once the plan was approved, the ideal next step was a Byte Action Plan , which allowed our marketing team to create the foundational online marketing elements like social accounts, Google My Business, and Bing listings. We also created the templates for email marketing newsletters and eBlast campaigns. Timing is everything!

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Marketing Broadcast Campaign Awareness 243

Nonprofit Tech for Good

MAY 13, 2022

Maybe they heard about you on Facebook, or they signed a petition and you sent them an email. You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. Learn from it – was an email particularly effective? UTMs can be used in ads, emails, and anywhere you’re sharing a link.

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Donor Campaign Nonprofit Facebook 325

sgEngage

JANUARY 14, 2025

You can take immediate action by doing what you do best, just without the request for cashfor now. In-person visits should be approached with caution in an active disaster zone, but you can improve your organizations communications remotely via email, phone calls, text, and social media, assuming services remain available.

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Disaster Money Fundraising Los Angeles 97

Nonprofit Tech for Good

MAY 31, 2020

Like you, many of your constituents are also working from home, using their personal cell phones and email addresses. Action Item: What data collection improvements can your nonprofit make to improve virtual fundraising? Your supporters often engage with your organization using more than one channel. Everyone has agreed.”.

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Nonprofit Survey Donor Fundraising 340

sgEngage

JANUARY 28, 2025

Unify Your Look: Keep logos, color palettes, and fonts consistent everywherefrom your website and social channels to printed materials. Match the websites design , tone, and calls to action with your overarching brand so users move seamlessly from curiosity to engagement. Make vital pages and actions easy to spot.

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Nonprofit Volunteer Social Media Websites 95

sgEngage

NOVEMBER 7, 2024

The window of opportunity to engage more deeply with rage givers is relatively small, so consider conducting a short donor survey via email or social media. Transform Fury into Real Philanthropy Initially, converting rage donors into lifelong supporters might have less to do with money than with channeling their anger into positive action.

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Donor Support Gift Advocacy 105

Nonprofit Tech for Good

JUNE 24, 2022

A solid plan of action will help you do everything you can to spread the word about the sweepstakes. Send an email to your base to let them know the sweepstakes is live and they can show their support by entering to win your amazing prize. Take advantage of your growing email list and remind them when the sweepstakes is about to close.

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Fundraising Online Practice Nonprofit 276

The Verge

MARCH 1, 2022

Tim Cook sent out an email to employees this morning addressing the Russian invasion of Ukraine and explaining the actions Apple has taken in reaction to the events of the past two weeks. For our Ukrainian team members located outside of the country that may need support, please contact [email redacted].

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Ukraine email Russia Donation 98

Bloomerang

JANUARY 14, 2025

Mobile giving is raising funds through a mobile device, whether via text, the Internet, an app, or email. Mobile email Since most nonprofits already have email newsletters , adding a mobile fundraising component to your email strategy is not a stretch. Sprinkle in calls to action.

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Mobile Giving Guide Nonprofit 105