M+R

JUNE 10, 2021

Apple recently made an announcement about upcoming privacy changes to their products that could have a major effect on how nonprofits do email work. . The new feature helps users prevent senders from knowing when they open an email.” from getting information about whether and when subscribers open emails. on iPhone, 9.6%

Rate 122

Rate email Open Change 122

Nonprofit Tech for Good

APRIL 2, 2023

Simply enter a few details to guide it in the direction you want your email to go, and it will generate email and/or letter copy based on what you entered. By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy.

Tools 358

Tools Fundraising Donor Analytics 358

Nonprofit Tech for Good

APRIL 3, 2022

The term “call to action” (CTA) is used multiple times in the list. A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Offer to draft, edit, review and improve the acknowledgment emails or letters the organization sends to donors.

Fundraising 332

Fundraising Donation Donor Social Media 332

Nonprofit Tech for Good

NOVEMBER 11, 2022

A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. . PSAs are a great way to take advantage of expensive advertising channels outside of your budget, but they aren’t the end all be all. About the Sponsor.

Public 322

Public Service Nonprofit Script 322

CauseVox

MAY 17, 2024

Master the art of storytelling across various channels to create compelling narratives that engage and convert. Discover how personalized narratives can boost every part of your multi-channel campaign, connecting deeply with donors and increasing impact. Embark on a journey where storytelling is key to fundraising success!

Storytelling 84

Storytelling Channel Fundraising Strategy 84

Byte Technology

JANUARY 14, 2022

Once the plan was approved, the ideal next step was a Byte Action Plan , which allowed our marketing team to create the foundational online marketing elements like social accounts, Google My Business, and Bing listings. We also created the templates for email marketing newsletters and eBlast campaigns. Timing is everything!

Marketing 243

Marketing Broadcast Campaign Awareness 243

Nonprofit Tech for Good

APRIL 2, 2020

At the end of the day though, making small changes to your forms or calls-to-action can drive big gains. The average nonprofit website has a 1% conversion rate ( according to the M+R Benchmarks report ) and this means that 99% of the people you get to visit your website leave without donating or subscribing to your email list.

Metrics 299

Metrics Digital Marketing Nonprofit 299

Nonprofit Tech for Good

MAY 31, 2020

Like you, many of your constituents are also working from home, using their personal cell phones and email addresses. Action Item: What data collection improvements can your nonprofit make to improve virtual fundraising? Your supporters often engage with your organization using more than one channel. Everyone has agreed.”.

Nonprofit 338

Nonprofit Survey Donor Fundraising 338

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.

Storytelling 289

Storytelling Digital Audience Channel 289

Nonprofit Tech for Good

MARCH 12, 2017

If you can not attend the final webinars due to scheduling conflicts, you can still register to receive a comprehensive set of notes that are emailed to registrants after the webinar is over. Before you send out emails, ensure that you have pinned the featured story or call-to-action of your email to your Twitter Profile and Facebook Page.

Communication 246

Communication Online Tips Nonprofit 246

Nonprofit Tech for Good

MARCH 21, 2019

share with their personal networks the actions they take related to a cause, all through the megaphone of their mobile devices and social media. The larger opportunity of social fundraising is when you actually get your supporters to spread the word on your behalf through their own social channels. Making a donation.

Fundraising 265

Fundraising Social Practice Online 265

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. 2020 Social Media Size Guide ).

Practice 341

Practice Fundraising Online Nonprofit 341

Nonprofit Tech for Good

DECEMBER 28, 2021

Send a personalized thank you or welcome email. You likely already acknowledge the contributions you receive through automatic emails or tax receipts. In addition to these types of emails, it is a good idea to send personalized thank you emails and welcome emails. Short videos . compelling infographics.

Donor 288

Donor Donation Stats Campaign 288

The Verge

MARCH 1, 2022

Tim Cook sent out an email to employees this morning addressing the Russian invasion of Ukraine and explaining the actions Apple has taken in reaction to the events of the past two weeks. For our Ukrainian team members located outside of the country that may need support, please contact [email redacted].

Ukraine 98

Ukraine email Russia Donation 98

Saleforce Nonprofit

MARCH 3, 2022

Privacy-related changes in technology platforms (like browsers and mobile operating systems), regulatory actions, and consumer preferences are forcing the digital marketing industry to rethink how they collect and analyze consumer data to understand how well they’re connecting with their audiences. And for good reason.

Action 105

Action Change Measure Metrics 105

EveryAction

MARCH 29, 2023

Position action with your organization as something that helps them be who they want to be. With that in mind, you can create targeted and segmented messaging using calls to action (CTAs) tailored to their motivations and values. Engaging advocacy audiences with valuable action Audiences are savvy.

Advocacy 177

Advocacy Audience Channel Campaign 177

Nonprofit Tech for Good

NOVEMBER 1, 2021

This webinar will answer questions like: What if I don’t have a big email list or social media following? When and how should I use different marketing channels? You’ll leave with actionable takeaways to implement immediately and examples from other successful nonprofits to use as a blueprint.

Marketing 193

Marketing Free Work Social Media 193

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. Let’s use email as an example.

Analytics 169

Analytics Marketing Taxonomy Metrics 169

Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Multi-channel strategies were crucial for broad outreach, frequency and engagement. It’s worth its weight in gold.

Campaign 227

Campaign Giving Nonprofit Google 227

Neon CRM

JUNE 7, 2023

Knowing how to write effective fundraising emails is an increasingly important skill. Email is one of the most popular fundraising channels: 48% of donors prefer to receive updates and appeals in their inboxes, and email beats out social media, phone calls, and other digital channels in terms of fundraising performance.

email 96

email Fundraising Donor Donation 96

Nonprofit Tech for Good

SEPTEMBER 12, 2021

They allow you to communicate a clear call to action and show supporters the tangible impact they create. You may even repurpose these impact blocks in your email appeals and on social media leading up to Giving Tuesday to communicate the meaningful value of your campaign. 9) How many emails should you send on Giving Tuesday?

Giving 256

Giving Question Nonprofit Campaign 256

Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. But since emails are low-cost and easy to send, your supporters get a lot of them. Try these five creative ideas to get more out of your nonprofit email campaigns. Make It Omnichannel These days, email is not standalone. to your supporters?

email 91

email Campaign Ideas Tips 91

EveryAction

MAY 30, 2023

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. Email Email is a versatile tool when it comes to virtual lobby days.

Virtual 163

Virtual Advocacy Social Media email 163

Nonprofit Tech for Good

NOVEMBER 22, 2021

For example, Heal the Bay’s Gorgongosa Coffee : Don’t promote everything in your Shop all at once on your channels. Sprinkle posts here and there on your channels over time and be selective about the products you promote during which seasons. Review the platform’s Promotions Guidelines so your contest is all buttoned up.

Facebook 257

Facebook Online Effective Los Angeles 257

Association Analytics

JUNE 25, 2024

This can be due to incorrect contact information or a history of irrelevant communications leading them to ignore emails. In the same way, you shouldn’t expect a member renewal to be a one email and done transaction. It’s crucial to make sure that messages across different platforms are consistent and reinforce the same call to action.

Campaign 169

Campaign Associations Communication Channel 169

Nonprofit Tech for Good

MAY 13, 2022

Maybe they heard about you on Facebook, or they signed a petition and you sent them an email. You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. Learn from it – was an email particularly effective? UTMs can be used in ads, emails, and anywhere you’re sharing a link.

Donor 275

Donor Campaign Track Facebook 275

Qgiv

FEBRUARY 20, 2022

If you’re looking for a cost-effective and efficient way to ask for donations from your donors and prospects, look no further than a fundraising email! After all, email does have the highest return on investment of any marketing channel. With email, you can send numerous donation asks out with the click of a button.

email 98

email Donation Tips Template 98

Neon CRM

AUGUST 25, 2023

Nonprofit calls to action are what drive people to take the next step. They may appear on your website, in emails, at the end of social media posts, and even on direct mail materials! In this article, we’ll focus specifically on the calls to action you need for your nonprofit website. What Are Calls to Action?

Action 98

Action Nonprofit Websites Language 98

Bloomerang

OCTOBER 30, 2023

But there’s no good reason to be discouraged because your actions right now will speak louder than any words or lamentations can. (My Actions do.”) You’ve probably read our excellent year-end tactical guidance on how to succeed at year-end fundraising , but if you haven’t, I recommend them. Ten Steps For Immediate Action.

Action 105

Action Fundraising Storytelling Donor 105

Nonprofit Tech for Good

JUNE 24, 2022

A solid plan of action will help you do everything you can to spread the word about the sweepstakes. Send an email to your base to let them know the sweepstakes is live and they can show their support by entering to win your amazing prize. Take advantage of your growing email list and remind them when the sweepstakes is about to close.

Fundraising 230

Fundraising Online Practice Nonprofit 230

Nonprofit Tech for Good

DECEMBER 3, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. 2) Craft a compelling message (behind-the-scenes, a call-to-action, a positive story, etc.). That’s equivalent to sending an email to your supporters and 98% of your emails going to spam folders.

Facebook 364

Facebook Practice Nonprofit Social Media 364

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging?

Mobile 130

Mobile Digital Fundraising Advocacy 130

Nonprofit Tech for Good

DECEMBER 6, 2019

Start with broader objectives, then narrow in on SMART (Specific, Measurable, Actionable, Realistic, Timely) goals that fall under each. 3) Promote the event intentionally and across all digital channels. Are you looking for meaningful ways to build relationships with donors and sponsors? Is fundraising your key priority?

Fundraising 244

Fundraising Practice Tips Sponsor 244

Nonprofit Tech for Good

SEPTEMBER 16, 2021

If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. Don’t miss the opportunity to test different iterations of copy on these channels, seeing if results differ between them. 2) Review Your Goals. Hint: they should!)

Communication 282

Communication Fundraising Audience Mind 282

EveryAction

MARCH 22, 2023

Try these simple tactics to focus on retaining support and increasing engagement of year-end donors throughout the year: Take advantage of email automation and schedule an email to thank donors and let them know about other ways they can stay involved. Send a thoughtful thank you email after year-end.

Relationship 216

Relationship Support Donor Retention 216

Get Fully Funded

DECEMBER 9, 2024

As a fundraising or marketing professional, you likely rely on your digital communication channels to stay in touch with supporters and engage them in your activities. Thats where calls to action (CTAs) come in. A CTA is a short statement that urges audience members to take a certain action. Incorporate actionable language.

Action 52

Action Causes Guide Audience 52

EveryAction

DECEMBER 2, 2022

After 10 years of this special giving event, donors recognize this day as an opportunity to take action for social good and show up for the causes they care about: GivingTuesday 2022 resulted in a very generous $3.1 Our participating customers sent nearly 70 million emails on GivingTuesday.

Celebrate 194

Celebrate Donor Donation Gift 194