Beth's Blog: How Nonprofits Can Use Social Media

MAY 11, 2011

When Cancer Council SA (that’s South Australia, not South Africa) started the Ambassador Project as an experiment in revitalizing volunteerism and community fundraising , jumping in to the social media pond was not even on the agenda. Cancer Council SA is over 80 years old and is the largest and oldest cancer organisation in South Australia.

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The NonProfit Times

JANUARY 9, 2025

interim CEO of the American Cancer Society & American Cancer Society Cancer Action Network; Joanne Pike, president and CEO of the Alzheimers Association; and, Susannah Schaefer, president and CEO of Smile Train. The recorded session is available here. Frederick, M.D.,

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frontstream

JULY 28, 2023

September is Childhood Cancer Awareness Month and a great time to raise awareness and funds for treatment against the leading disease-related killer of children in the US.

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Nonprofit Tech for Good

FEBRUARY 17, 2022

Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. Finally, come prepared with the resources your committee members might need to spring into action. Have a Robust Communications Plan. About the Author.

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Judi Sohn

MARCH 29, 2010

Even with health care reform, and no matter how you feel about that, we still need action. We're looking for House co-sponsors for HR 1189, a bill that will extend Medicare benefits for colorectal cancer screening and treatment to those who are low income and/or under-insured. Please do me a big favor and call your Rep tomorrow.

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Judi Sohn

MARCH 29, 2010

Even with health care reform, and no matter how you feel about that, we still need action. We're looking for House co-sponsors for HR 1189, a bill that will extend Medicare benefits for colorectal cancer screening and treatment to those who are low income and/or under-insured. Please do me a big favor and call your Rep tomorrow.

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Nonprofit Tech for Good

MAY 9, 2011

Pancreatic Cancer Action Network :: @ PanCAN. They are engaging and listening and not just broadcasting content, and have discovered the right amount of tweets to interest, rather than annoy their followers. The Humane Society of the United States :: @ HumaneSociety. MobileActive.org :: @ MobileActive. Tate :: @ Tate.

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Judi Sohn

MARCH 12, 2011

The organization I helped found as Colorectal Cancer Coalition in 2005 officially became Fight Colorectal Cancer on Monday, March 6, 2011. I hope it’s a fun read for anyone either looking to redo their own small nonprofit brand, or who wants a deeper dive on what we did at Fight Colorectal Cancer. It’s a statement.

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NetWits

JUNE 30, 2011

Let me know that there are other things I can do to support you that aren’t all about money like: take an advocacy action, share with a friend, like you on Facebook, play a game, attend an in person or online event … and then, yes, ask me for money. Make the call to action clear. Similarly… “ No Call to Action.

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The Verge

OCTOBER 29, 2021

Alexandria Ocasio-Cortez (D-NY) called Facebook a “cancer to democracy” in a tweet on Thursday shortly after the company announced that it was changing its corporate name to Meta to better represent its focus on building the metaverse. Photo by Drew Angerer/Getty Images. said Ocasio-Cortez on Thursday.

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Nonprofit Tech for Good

JANUARY 5, 2019

Here are some examples of fundraising videos that tell great stories, elicit an emotional response from the viewer, and feature a clear call-to-action at the end asking for your donation. Slaying Childhood Cancer: Alex’s Lemonade Stand Foundation. The call to action is to watch the documentary on PBS.

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TechCrunch

MAY 18, 2022

Every cancer is unique because every person is unique, and one of the most important weapons in any cancer battle is information. Isabl offers that in abundance through rapid sequencing of cancer cells’ entire genomes, potentially showing which therapies will and won’t be effective within days.

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Nonprofit Tech for Good

MARCH 11, 2022

For instance, the Prostate Cancer Foundation hosted a great push-up challenge in which participants had to “commit to doing 10 push-ups for every $20 donation received. ” (via the Prostate Cancer Foundation ). ” (via the Prostate Cancer Foundation ).

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Nonprofit Tech for Good

AUGUST 24, 2020

Embed calls-to-action within your blog content. A growing trend is to add large, visually prominent calls-to-action to the body of blog posts approximately halfway into the post. Think of your website’s sidebar as free advertising space and utilize the space for important calls-to-action and to feature key content.

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CauseVox

DECEMBER 12, 2024

One classic example of this is breast cancer charities fundraising during October, which is Breast Cancer Awareness Month. Every breast cancer charity should have October specifically marked on their fundraising calendar. Lets take the annual giving campaign example given above and break it down into action deadlines.

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NTEN

MARCH 26, 2014

american cancer society American Heart Association Care community Community operation smile small world labs united national foundation Web Sites websites Communications Fundraising' A simple way is to look at what your peers are doing.

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Nonprofit Tech for Good

FEBRUARY 5, 2013

4: World Cancer Day || #WorldCancerDay. 14: International Day of Action for Rivers. Day of Service * || #MLKDay. February: 2: World Wetlands Day || #WorldWetlandsDay. 20: World Day of Social Justice || #SocialJusticeDay. March: 8: International Women’s Day || #IntWomensDay or #IWD2013.

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TechImpact

APRIL 16, 2014

It could be Earth Day, Women’s Heart Awareness Month, Breast Cancer Awareness Month. With social media feeds ostensibly saturated with the Tweets, posts, and calls to action from their peers and other nonprofits, it becomes imperative that your nonprofit’s message stands out. Promote events that might not be events. Get visual.

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NetWits

JANUARY 11, 2012

I’ve blogged about how a few nonprofits are using them , and how the Pancreatic Cancer Action Network was seeing real results , but it feels like there is a new energy around using them. It seems that QR codes have gone mainstream, or at least hit that tipping point where it’s pretty safe to include them in campaigns.

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Amy Sample Ward

FEBRUARY 19, 2010

Well, it’s turning them bald… “The Totally Baldacious campaign is a great way to show your love and solidarity with cancer patients while you help raise awareness and funds for cures. Calls to Action : What may seem simple, is often very difficult to achieve, and in this case it’s the calls to action.

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Nonprofit Tech for Good

OCTOBER 1, 2009

An Animoto video created by the American Cancer Society is good example of how photos, music, and simple text can tell a story and convey a message of gratitude to donors and supporters: The first step is to create an account. All you need to do is apply to their Animoto for a Cause program.

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Blue Avocado

NOVEMBER 12, 2024

Silvia Cooper from Prostate Cancer Research Institute The Combination of Passion, Skill, and Follow-Through We look at the intersection of passion and skill. Board members want and need meaningful work tied to the mission. Each responsibility is interconnected and essential for the overall health and success of the organization. .

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 20, 2008

Last December, Susan Reynolds , an artist and social media maven, was diagnosed with Breast cancer. She announced on her blog, " I use Twitter to fight Cancer " and without any formal blogger relations campaign, well-known and influential bloggers blogged about her situation and changed their avatars to include peas.

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Nonprofit Tech for Good

APRIL 23, 2023

Prompt: “Write a heartfelt, authentic letter to participants in my walk-a-thon benefitting breast cancer research. Please include posts with energetic calls to action to donate to help support our programs or care for our rescues. Include a strong call to action. It should begin, Dear x.

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See3

JANUARY 23, 2012

Change the world, one video at a time.How to Create a World With Less Cancer | 2:31 American Cancer Society The statistics of people who succumb to cancer is daunting but change is proactive–change needs volunteers.

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NetWits

OCTOBER 2, 2009

As part of the LIVESTRONG Action campaign the LIVE STRONG day is focused on unifying people from all around the world through local events and activities that celebrate cancer survivorship. It’s also designed to generate awareness and foster support so the world can be freed from cancer.

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NetWits

JANUARY 3, 2011

Email may test different “Donate” calls to action to improve click-through rates. If you’re testing important calls to action like Donate, Register and Subscribe, then you are sure. A golf course photo is tested against a photo that connects visitors back to the need for pediatric cancer research. Are you sure?

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 21, 2009

which is was offered for sale by Drew Olanoff, of "Blame Drew's Cancer," who was willing to auction off his Twitter handle to raise money for cancer research. Who wouldn't take 3 seconds to do this simple click action. link] (RT if you care about destroying cancer). It looks like they are using some tracking application.

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Amy Sample Ward

FEBRUARY 14, 2012

Long-time supporters of both Komen and Planned Parenthood jumped into action. Breast Cancer has impacted my family, like many others, and I grew up participating in Komen’s Race for the Cure in Portland every year with my mom. Komen Foundation had decided to de-fund breast health screenings at Planned Parenthood affiliates.

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Nonprofit Tech for Good

SEPTEMBER 14, 2010

They will Tweet from location, break news on Facebook, send out group text calls to action, document in real-time photos and videos, and blog report backs live from events as they unfold. Numerous celebrities used TwitPic to report while on location at a recent Stand Up To Cancer fundraiser. 12Seconds.tv. 12Seconds.tv

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NetWits

NOVEMBER 1, 2011

Credible: Great, so you’ve engaged me and done it quickly, but if you try and tell me that your magic beans are the cure to cancer tomorrow, I’m onto whatever else my fascinating network of do-gooders and colleagues is up to. So what’s the secret to unlocking the “Kevin Bacon effect,” AKA viral marketing?

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 1, 2009

Note from Beth: The Lance Armstrong Foundation , known by its nickname “Livestrong”, provides a network of support for people diagnosed with cancer and their families. The foundation's mission is to “inspire and empower people affected by cancer” by helping find the information, support, and strength they need to fight cancer.

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Tech Soup

JUNE 20, 2013

And it's even tougher to turn data into actionable next steps. In the below example, the nonprofit is able to see which home page calls to action receive the most clicks: Why Is This Important? Nonprofits may want to direct visitors to a certain action, like donating. Reorder Home Page Calls to Action.

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Judi Sohn

DECEMBER 1, 2010

Back in 2007, the Colorectal Cancer Coalition rang the opening bell at the New York Stock Exchange in honor of Colorectal Cancer Awareness Month. At the NYSE, it appears that the closing bell happens on a podium above the action. It came together so fast and Eric was out of town. There was no way I could attend.

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NetWits

FEBRUARY 29, 2012

A key point to remember is that these contests are about encouraging people to take specific actions, not always about the amount of money people raise. The following ideas are collected from events put on by top peer-to-peer fundraising organizations like the American Heart Association, Autism Speaks, Dana Farber Cancer Center, Susan G.

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Bloomerang

JANUARY 14, 2025

For example, you might send supporters a text message saying, Help families in need put food on the table this Christmas season, or an email urging donors to Imagine the impact you can have on children impacted by childhood cancer. Sprinkle in calls to action.

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Judi Sohn

JANUARY 5, 2009

Yes, we’re making a difference against colorectal cancer, and that’s ultimately our big-picture goal. We don’t resolve to cure colorectal cancer in a year; instead we resolve to chip away at a very specific, very targeted part of the rock that needs banging on. Do you want to feed the homeless or cure cancer? Beth Kanter.

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