Whole Whale

MARCH 28, 2025

That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you. Engaged : They take meaningful action with your orgdonating, volunteering, attending events, or joining a campaign.

Digital 52

Digital Strategy Marketing Nonprofit 52

Top Nonprofits

APRIL 20, 2022

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. That’s why planning is the most important stage in your advocacy campaign. Set clear campaign goals and identify a timeline.

Advocacy 130

Advocacy Campaign Tips Volunteer 130

Amy Sample Ward

JUNE 6, 2011

It’s deeper than engagement, and longer than campaigns. What that translates to is that a movement is built on collaboration, incorporates co-design between individuals and organizations, and remains focused, even during an event or campaign, on lasting, real impact. org before? So, organizations need to let the community drive.

Community 220

Community Build Technology Action 220

Whole Whale

APRIL 1, 2025

At Whole Whale, we see too many nonprofits apply urgent appeals and one-time campaigns that activate new donors without the infrastructure to nurture long-term donor relationships. How and where did they first learn about your org? Where to begin: Think about how you are converting attention into action. The result?

Strategy 52

Strategy Fundraising Guide Nonprofit 52

Nonprofit Tech for Good

APRIL 15, 2020

As an example, see the primary donation page for the Humane Society of the United States : However, to effectively promote your monthly giving campaign in print, in email, and on social media, you need an additional donation page with a unique URL where monthly giving is the only option. Please give what you can.”

Donation 363

Donation Practice Nonprofit Paypal 363

Bloomerang

FEBRUARY 1, 2023

Fundraising apps are helpful tools that drive your nonprofit’s fundraising campaigns by empowering you to pull in more donations, and there are hundreds to choose from. Keep an eye on your campaign progress as soon as you open the app with the dashboard. Let’s dive right in! Individual tasks.

Org 105

Org Fundraising Tools Help 105

Care2

MARCH 20, 2011

org for winning the 2011 Care2 Impact Prize for his outstanding impact in online advocacy and fundraising. org 's simultaneous event in 181 countries, to fight global warming which CNN called "the largest day of political action in the planet's history." Huge congrats to Phil Aroneanu of 350.org

Org 63

Org Impact Award NTC 63

Amy Sample Ward

FEBRUARY 14, 2012

Long-time supporters of both Komen and Planned Parenthood jumped into action. Jumping into action, Allison Fine , Beth Kanter , Stephanie Rudat , Lisa Colton , and Lucy Bernholz starting moving beyond the updates and long conversation threads and towards a collective call to action.

Reflection 150

Reflection Doc Lesson Campaign 150

NetWits

JUNE 23, 2011

Yet this short-term campaign mentality flies in the face of the media’s strength: Building relationships with constituents — donors, volunteers, employees, and advocates — that stand the test of time. This allowed them to analyze beyond follower counts and get into actions. They simply responded accordingly.

Social Media 219

Social Media Media Social Chapter 219

NTEN

MAY 3, 2011

For more examples, actionable tips, and our top three recommendations for making stories work for you, read the full report and join our live webinar on May 5 at 2 p.m. Colin Holtz helps M+R clients integrate powerful messaging, grassroots activism and online organizing into creative and effective campaigns.

Story 98

Story Org Work Data 98

Nonprofit Tech for Good

AUGUST 30, 2024

Examples of jargon include words like empower, enable, community-driven action, food insecure, change agent, stakeholder, alignment, integrated, leverage, and holistic. This is important to younger generations and probably everyone else your org interacts with. Professional jargon is like kryptonite to genuine communication.

People 263

People Strategy Nonprofit Volunteer 263

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 29, 2010

The Obama campaign, for one. My co-author, Allison Fine and I found many great examples of successful activism using these tools as part of multi-channel campaigns in our book The Networked Nonprofit. The examples are there, too. The aforementioned Greater Greater Washington. That was the point.

Social Media 119

Social Media Offline Network Org 119

Tech Soup

APRIL 13, 2012

org is building a global grassroots movement to solve the climate crisis and push for policies that will put the world on track to reduce our planetary CO2 to safe levels - 350 parts per million. org, a Networked Nonprofit. org person is Bill McKibbon , who is president, co-founder, and primary messenger for the organization.

Org 54

Org Green Skype New York City 54

CauseVox

DECEMBER 9, 2024

Subject lines can make or break your email campaign. Begin With Action-Oriented Verbs Using action verbs at the beginning of your fundraiser email subject lines sets the expectation upfront for the recipient of what to expect from the body of your email and lets them know what action you want them to take.

email 81

email Fundraising Spam Donor 81

NTEN

FEBRUARY 11, 2013

Blue” orgs get a small fraction of environment funding. At Upwell I wanted to hack the competitive dynamic, to disrupt the nonprofit communications “institutionitis” that keeps our heads down and focused on building our own email list, optimizing clicky action, and thinking of the people on our lists as statistics.

Org 59

Org Share Causes Data 59

The Verge

NOVEMBER 27, 2020

Image: Make Amazon Pay campaign. An international group of climate activists and Amazon warehouse workers have launched an online campaign called “Make Amazon Pay, ” calling on the tech giant to provide better working conditions for its employees and to reduce its expanding carbon footprint. org , Greenpeace, and more.

International 125

International Amazon Bangladesh United Kingdom 125

M+R

JULY 6, 2023

It offers a solution for campaigns and orgs looking to post links and focus on rapid response and breaking news. We know from our media advocacy campaigns that Twitter offered a public gathering place for journalists, thought leaders, and influencers to exchange ideas and comment on the news cycle. (As Take it for a test drive.

Twitter 105

Twitter Org Social Media Audience 105

Amy Sample Ward

FEBRUARY 3, 2010

org: giving new meaning to “new organizing&# | Working Wikily – This is a great case study about community organizing from the 350.org org campaign. "A org to achieve the most widespread day of political action in history back on October 24th. . "A Which are best/worst?

Web 114

Web Bookmarking Org San Francisco 114

Bloomerang

SEPTEMBER 14, 2022

Somewhere in your reply device that invites the donor to select their gift amount, add the phrase to your call to action “and other places,” “and other projects,” or “and other work.” “I’ve heard we should first ask people to give, if not give, advocate for org, and lastly to volunteer for org.

Question 123

Question Fundraising Mail Org 123

Amy Sample Ward

APRIL 22, 2009

I wanted to use today to focus in on a question recently posed by my good friend Joe Solomon on Twitter : What are the nonprofit/orgs that are working 2 wire the green movement, like what @ netsquared does 4 nonprofits, @ sunfoundation for politics; which orgs are working to expose data, leverage soc media, connect the orgs together?

Green 102

Green Social Media Mashup Org 102

Amy Sample Ward

MARCH 14, 2010

Metrics : You can identify the corresponding metrics of your tools and your actions based on what has emerged above; again some of these are basic numbers/data and others will have to be qualitative. org campaign has done really well. How do you keep supporters engaged in creating change over the long haul? What do you think?

Community 207

Community Social Media Case Study Haiti 207

Saleforce Nonprofit

APRIL 12, 2021

org have made incredible progress on critical sustainability initiatives. Most recently, we took a critical step in our climate action plan by including climate as a part of the company public policy platform, joining priorities like equal rights and privacy and security. “We From nonprofits like 350.org

Organization 98

Organization Org Massachusetts Green 98

Amy Sample Ward

JULY 29, 2010

." Q&A: A West Point for Community Organizing – Walking Distance – GOOD – "Since its first boot camp in 2006 the New Organizing Institute has trained more than 700 organizers across the country in leveraging online tools to generate offline action. " Where does Social Media belong on the Org Chart?

Web 114

Web Bookmarking Social Media Twitter 114

Beth's Blog: How Nonprofits Can Use Social Media

JULY 15, 2009

This month's Net2 Think Tank question is: How do real-world (offline) events fit into social media conversations and campaigns ? My thinking: Social media conversations and online campaigns create whole new models for bringing together & powering the progressive movement. And if you're stuck for action ideas, just click here.

Offline 88

Offline Community Organization Online 88

Connection Cafe

SEPTEMBER 6, 2017

Follow these steps to create your campaign: 1. Whether you’re large or small—whether this is your first Giving Tuesday campaign or 6 th —the point is that you must decide on your strategy. Begin by answering these questions: Do you want this to be the kick-off to (or a piece of) your EOY campaign? Campaign updates.

Campaign 48

Campaign Giving Create Social Media 48

Tech Soup

APRIL 13, 2012

org is building a global grassroots movement to solve the climate crisis and push for policies that will put the world on track to reduce our planetary CO2 to safe levels - 350 parts per million. org, a Networked Nonprofit. org person is Bill McKibben , who is president, co-founder, and primary messenger for the organization.

Org 36

Org Green Skype New York City 36

Amy Sample Ward

SEPTEMBER 9, 2009

Though many orgs flaunt their “lessons learned” they are not all written down, distributed, or accessible depending on the enterprise architecture. The workers on the front lines of the change are often the first to see signs of trouble yet, in most org structures, they have the least interaction with upper management.

Change 102

Change Case Study Org Social Media 102

DNL OmniMedia

MAY 25, 2022

The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals. For example, you can compare this year’s year-end giving campaign to last year’s. Budgeting and forecasting for future campaigns. 4 Types of Data Analytics.

Analytics 52

Analytics Org Nonprofit Adwords 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2012

Their team also leads attention campaigns, informed by data and inspired by online conversations. Listening beyond a brand, a program or a campaign. The mission of Upwell is to condition the climate for change in marine conservation, and ready people to take action. What is Big Listening?

Nonprofit 114

Nonprofit Conversation Campaign Measure 114

CauseVox

FEBRUARY 4, 2022

Almost three out of four young adults are willing to raise money on behalf of an org that matters to them. To best leverage collective impact and technology, peer-to-peer (P2P) campaigns are a popular way to engage and influence others – especially when shared across social media platforms. If so, you’ll need to get creative.

Donor 110

Donor Social Media Mobile Campaign 110

Saleforce Nonprofit

SEPTEMBER 28, 2021

Organizations must be willing to match structures of campaigns to the community they’re working to engage in order to be successful for the long-term. Johnson , CEO, Founder Allies in Action Membership Network; CEO & Founder, Women of Color in Fundraising; Founder & President, YFJ Consulting, LLC. – Yolanda F.

Strategy 111

Strategy Fundraising Donor Reflection 111

Amy Sample Ward

MARCH 29, 2010

What : Learn how your organization could use open data and APIs to show your impact, coordinate volunteers, or inspire supporters to take action. Bringing Community Organizing Into Online Campaigns – [International Ballroom C] (#co2oc). What : What is the basis of community organizing and why is it important to online campaigns?

NTC 126

NTC Netsquared Social Media NGO 126

Pamela Grow

OCTOBER 24, 2024

We just finished a significant fundraising campaign in the month of September. And all of those ahead of us in the ranking are much bigger orgs – two of whom had $1million single donations. That is key. So the results are coming in, and that is what I wanted to share. Thanks for reading all of this even this far.

Donation 59

Donation Newsletter Donor Fundraising 59

Amy Sample Ward

MARCH 22, 2011

All of the words probably have different meanings to each of us, but as a term, I mean programming, services, media events or campaigns that emerge from the needs, actions and involvement of the community. You can see CDSI in many things, and most clearly in grassroots organizing or any non-organization led action.

Case Study 117

Case Study Community Impact Studies 117

Connection Cafe

MAY 10, 2017

The 2017 M&R Nonprofit Benchmark Study found that for every 1000 email subscribers, organizations can expect to have 39 Instagram followers, and that orgs experienced on average a 101% Instagram follower growth in 2016. This is a challenge because many nonprofits are more focused on text than visuals — be the org who does visuals well!

Org 43

Org Nonprofit Influence Social Media 43

CauseVox

OCTOBER 11, 2021

Once we hit November and we’ve gotten through Halloween, Daylight Savings Time, and the first frost, it’s officially the holiday season – and for nonprofits, that means it’s also time for year-end giving campaigns. It’s marketable, it’s ripe for good storytelling, and can ease the process of coming up with a fresh campaign concept.

Giving 94

Giving Guide Campaign Fundraising 94

NTEN

JULY 6, 2009

We hate to bring up all those sleepless nights and the constant campaigning, but now we've got a great write up about the Challenge from Beth Kanter and Allison Fine. The key here is another point from the report: Social media tends to work best for organizations in an "Action-re?ection-revision-action" " (Page 12).

Social Media 68

Social Media Lesson Media Fundraising 68