sgEngage

OCTOBER 15, 2024

To address this pressing issue, The Generosity Commission recently released its capstone report, “Everyday Actions, Extraordinary Potential: The Power of Giving and Volunteering.” The Generosity Commission’s report highlights the importance of making research more accessible and actionable.

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Action Impact Report Social 103

Nonprofit Tech for Good

MARCH 24, 2025

Your team spends hours bringing new supporters through the door, only to watch too many quietly leave after their first gift. These actions feel intuitive. According to Rachel, “Every step you remove from the donation process increases the likelihood a donor will complete the gift.” Think about your daily habits.

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Retention Donor Strategy Nonprofit 145

CauseVox

DECEMBER 2, 2024

Beyond viewing GivingTuesday as a standalone event, we can think of it as the starting line for a broader campaign. Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? Here’s how to do it.

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Campaign Fundraising Social Media Gift 82

Nonprofit Tech for Good

JULY 17, 2022

Even though monthly donors generally give smaller amounts on a per gift basis, the aggregate amount that they give over the course of a year almost always adds up to more. Revenue from recurring donations is far more predictable than revenue from one-off gifts. There’s no need for repeat solicitation with recurring gifts.

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Donation Nonprofit Gift Donor 342

Bloomerang

FEBRUARY 3, 2025

If you want help putting this into action at your nonprofit, download this free stewardship template. Why personalization matters: A checklist for donor cultivation The greatest gift you can give a donor is the gift of feeling known by you. Would you like to have donors who are four times more likely to give another gift?

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Gift Donor Build Celebrate 74

CauseVox

JANUARY 8, 2025

Your fundraising campaign page is more than just a digital placeholder its the heart of your mission online. With a few strategic tweaks and thoughtful design choices, you can turn your campaign page into a powerhouse of donor engagement. Here are 7 ways to maximize the results of your fundraising campaign page: 1.

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Campaign Results Fundraising Montana 68

Nonprofit Tech for Good

NOVEMBER 14, 2017

The urgency of a campaign occurring on a certain day inspires individuals to donate, but only if your nonprofit prepares in advance and creates an online campaign that taps into the impulsivity of cause awareness and giving day donors. Each state organizes giving campaigns through local community foundations. $68

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Awareness Causes Campaign Giving 200

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors. Add a pop-up!

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Practice Fundraising Online Nonprofit 342

Bloomerang

JANUARY 10, 2025

Its a version of a pro/con analysis, but better because it takes into account threats (bad things that might happen if you do/do not list publicly) and opportunities (good things youll potentially miss out on), depending on your course of action. People give larger gifts to receive public recognition. How do you know?

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Public Donor Gift Disaster 118

sgEngage

NOVEMBER 27, 2024

Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. A single campaign, post, or story has the potential to go viral, bringing awareness to a cause or organization.

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Online Support Fundraising Digital 98

Nonprofit Tech for Good

OCTOBER 1, 2020

Chances are, you’ve already made a good one with your donor because they’ve made their first gift to your organization. To use a drip-email campaign, determine what your end goal is, or your call to action. To use a drip-email campaign, determine what your end goal is, or your call to action. Sign up to volunteer.

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Retention Donor Nonprofit Gift 342

Nonprofit Tech for Good

JULY 4, 2021

The good news is that once you embrace digital donor engagement tools, most of the grunt work – like donation forms and gift acknowledgements – is done for you through automation. That’s why peer-to-peer fundraising campaigns do so well – people want to give to their friends, or their friends’ friends, and rally around their loved ones.

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Fundraising Ideas Online Nonprofit 350

Nonprofit Tech for Good

SEPTEMBER 12, 2021

Whether you’re a Giving Tuesday pro or embarking on your first official Giving Tuesday campaign, these 13 answers will help you prepare, organize, and execute a memorable strategy. To drive conversion and boost revenue, fundraising professionals will need to create campaigns that attract new supporters and prioritize donor experience.

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Giving Question Nonprofit Campaign 267

Bloomerang

JANUARY 8, 2025

A year-round fundraising calendar is a must to ensure that youve coordinated all your messages, asks, campaigns, events, and stewardship to optimize revenue and your sanity. Once youve captured all the moving parts, youre ready to start setting priorities and turning plans into action. Owner: Development Team. Owner: Grant Writer.

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Calendar Donor Fundraising Create 113

Nonprofit Tech for Good

DECEMBER 8, 2021

The Plain Language Action and Information Network. Promote your quarterly Impact Reports in your print campaigns. 3) Prioritize your email campaigns. . Every Saturday or Sunday send a one-topic re-engagement email (event, blog post, fundraising campaign, etc.) 33% of donors give tribute gifts to family and friends.

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Trend Fundraising Digital Marketing 312

sgEngage

NOVEMBER 13, 2024

Social media campaigns Social media platforms provide an ideal space to post highlights from your digital impact report. Digital communication pieces Insights from your digital impact report can easily transfer over to other types of digital communication pieces , like online newsletters, email fundraising campaigns, and blog posts.

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Digital Impact Report Marketing 111

Nonprofit Tech for Good

APRIL 3, 2022

The term “call to action” (CTA) is used multiple times in the list. A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Make a “ stretch gift ” that is very generous and is outside your normal giving pattern.

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Fundraising Donation Donor Social Media 336

Greater Giving

NOVEMBER 18, 2024

It’s a perfect opportunity to rally support and build excitement, but it’s not where your year-end campaign should stop. Here’s the deal: a well-planned year-end campaign isn’t just about hitting your goals. How to Build a Year-End Giving Campaign (That Includes GivingTuesday) 1. How much money do you need to raise?

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Campaign Giving Social Media Donor 52

Bloomerang

MAY 3, 2021

Secret Sauce: Easy-to-implement, practical action steps. ACTION: Get board members to review your donor list. After all, your thank you establishes trust and kick starts your ‘next gift strategy.’ ACTION: Put a system in place to hand sign thank you letters. ACTION: Put a system in place to hand sign thank you letters.

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Action Donor Fundraising Tips 133

Get Fully Funded

FEBRUARY 27, 2025

Unlike other forms of fundraising (most notably broad annual fundraising , which naturally gets more attention at year-end), building a consistent promotion strategy for planned gifts may pose a bigger challenge. When you send appeals for planned gifts later, supporters will be better primed to engage. Social proof campaign.

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Gift Time Awareness Donor 52

Nonprofit Tech for Good

APRIL 15, 2020

Some nonprofits even have monthly giving set as the default on their primary donation page which can increase your nonprofit’s number of monthly gifts by as much as 5.5% (also according to Blackbaud). 9) Create a compelling, action-oriented “Thank You for Your donation” page.

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Donation Practice Nonprofit Paypal 363

Bloomerang

JANUARY 14, 2025

Similarly, all text-to-give campaigns are a form of mobile giving, but not all mobile giving involves texts. That way, an email recipient must only click on that button and confirm their donation to give that specific gift amount to your organization. Track data points and metrics to evaluate your campaigns progress.

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Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

OCTOBER 11, 2024

What makes this campaign urgent, timely, and relevant? Social media campaigns require a lot of content creation. For example, your conversion rate for social media donations would be the number of people who clicked on a post divided by the number of people who actually completed the action. What will the impact be?

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Social Media Donor Media Social 294

sgEngage

DECEMBER 5, 2024

Fundraising can take various forms, including online campaigns, major giving, planned giving, corporate sponsorships, and events. Many nonprofits begin with annual giving campaigns, which provide a consistent source of income. Think of the time spent developing your fundraising plan as an investment in your organization’s future.

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Grant Fundraising Fund Nonprofit 98

Nonprofit Tech for Good

JUNE 4, 2022

It’s also a great marketing campaign for the main event. 9) Gift fundraising. Not everyone wants to or can support you through financial donations, but some would be more than happy to donate in the form of gifts instead — especially businesses. You could even use their gifts in auctions. Or, feel free to get creative!

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Method Fundraising Nonprofit Virtual 354

Nonprofit Tech for Good

FEBRUARY 22, 2021

Many nonprofits make the mistake of focusing solely on supporters with their online campaigns. Campaigns that direct people to your social media pages, a third-party event (ie Eventbrite), or pages outside your charity’s registered domain . What Makes a Google Ad Grant Campaign Successful? Overly generic keywords.

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Grant Google Online Hints 328

Bloomerang

DECEMBER 2, 2024

The click-through rate tells us a few important pieces of information including how compelling the call to action was for subscribers and whether or not the content resonated with subscribers. If your click-through rate was lower, go back to the basics of a strong call to action. Was the call to action obvious enough in the email?

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email Fundraising Rate Donation 118

sgEngage

MAY 1, 2024

Here are some proven tips to streamline the donor journey, from first gift to lifelong engagement. The digital friction of taking donors off-page means they’re 8% more likely to abandon the gift-giving process. can come after the gift is processed. All the other details—phone number, physical address, etc.—can

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Gift Donor Support Donation 115

sgEngage

DECEMBER 5, 2023

With campaigns launched, events planned, and donations coming in, now is the time to focus on these last 5 actions to make sure that 2023 is your best fundraising year to date! Make sure you process sustainer gifts before December 29th! Looking for more tips and tricks to level up your end-of-year fundraising campaigns?

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Action Gift Donor Donation 111

Nonprofit Tech for Good

MAY 27, 2023

These consistent gifts, known as recurring donations, help your organization’s long-term fundraising success and retention goals. More Donations According to research on nonprofit giving , the average recurring donor will give 42% more in one year than those who give one-time gifts.

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Donation Guide Nonprofit Retention 249

The Fundraising Authority

DECEMBER 4, 2020

The action steps below assume you have 3-6 weeks available, if you have less, just modify them to meet your situation. First, Prepare Your Campaign. Remember, year-end fundraising should be treated like any other fundraising “campaign” (like your annual giving campaigns , for example). Ask your board for a year-end gift.

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Fundraising Mail Gift Social Media 201

Nonprofit Tech for Good

DECEMBER 9, 2022

Major Gifts. With Giveffect, for example, you’d set up your campaign with a checkout flow that includes options to donate one-time, monthly, or as a pledge. Their contact and gift information is saved in your CRM, a thank you note and receipt are automatically sent, and you are ready to solicit donations again in the future.

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Fund Nonprofit Pledge Donor 323

CauseVox

JANUARY 20, 2025

It costs 200-300% more to attract new donors than it does to get a second gift. Youre also more likely to get larger gifts from donors who give over time, so youre making more money. Very simply, donor retention refers to the number (or percentage) of donors that return to give another gift in a specific time period.

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Retention Donor Strategy Social Media 107

Classy

JULY 30, 2021

He highlights the importance of email marketing, lead generation, outreach campaigns, customer profiling, and acquisition to maximize ROI for all businesses. When launching an email campaign to raise funds, it is imperative to perfect the copy, segment your email lists, fine-tune the graphic assets, and more. Emphasize the Cause.

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Sample email Campaign Fundraising 121

Nonprofit Tech for Good

DECEMBER 28, 2021

You’ll also want to make sure you know which of those donors are contributing monthly versus giving one-time gifts. By segmenting your audience appropriately, you can create campaigns that feel personalized, special, and tailored to your GivingTuesday and year-end donors. Finally, share your campaign on all available channels.

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Donor Donation Campaign Stats 298

sgEngage

JUNE 6, 2024

When evaluating your school’s readiness for a capital campaign, database readiness might not be at the top of the list for your campaign consultants or administration. And for a capital campaign, data-driven decisions depend on you and me, the unsung data nerds operating quietly in the background. Review reporting.

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Database Goal Campaign Gift 101

Get Fully Funded

OCTOBER 23, 2022

Look, Giving Tuesday requires planning, like any other fundraising campaign. Giving Tuesday Made Simple Over the past few years, I’ve helped dozens of small nonprofits create successful Giving Tuesday campaigns that raise money for everything from scholarships to Girl Scout camp to new stables for rescued horses. See the difference?

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Campaign Giving Social Media Gift 111