Allegiance Group

SEPTEMBER 26, 2024

This may be a simplified breakdown of omni-channel fundraising and marketing , but you can see how complex the attribution and data-collection side of it is. To do omni-channel well, you need the right tools. Let’s look at the tech stack that can help your organization pull together all the data from your omni-channel efforts.

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Channel Tech Data API 52

CauseVox

SEPTEMBER 25, 2024

Schedule a free demo to learn more about how you can create your GivingTuesday campaign site for free with CauseVox So what does GivingTuesday planning look like, exactly? The best way to plan this day is to think about it as you would any other fundraising campaign. It’s not just a 24-hour event (even if it only “runs” that long).

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Campaign Create Social Media Technique 80

Whole Whale

SEPTEMBER 12, 2024

This is a key time to generate activity on your site and across social channels. The goal is to increase awareness (duh) and to get more people to take action. There have been some real standout campaigns in the past few years, such as Movember and the infamous Ice Bucket Challenge. So, how do you craft your own campaign?

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Awareness Campaign Language Audience 52

Nonprofit Tech for Good

NOVEMBER 7, 2020

Tailor your most compelling narratives for different channels to share them widely. Both posts began with a striking quote from Dustin, a summary of his story, and a call to action to read his full story and find a local service project. They included one hashtag, #UnitedInService, for The Mission Continues’ September campaign.

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Channel Sierra Leone Story Digital 253

sgEngage

OCTOBER 15, 2024

To address this pressing issue, The Generosity Commission recently released its capstone report, “Everyday Actions, Extraordinary Potential: The Power of Giving and Volunteering.” The Generosity Commission’s report highlights the importance of making research more accessible and actionable.

Action 82

Action Report Impact Blackbaud 82

Candid

MAY 10, 2023

This is where a communications campaign can come in handy. But managing a campaign’s moving pieces can be challenging. To set your next campaign up for success, we are breaking up the process of building a campaign into five simple steps. Be sure to tailor your messaging to each channel. Define the problem.

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Communication Campaign Channel Measure 98

Get Fully Funded

AUGUST 14, 2023

A well-rounded fundraising plan should include a variety of strategies like a signature event, appeals, monthly giving, and at least one online fundraising campaign. In short, you need to build a CAMPAIGN. What IS an Online Fundraising Campaign? An online fundraising campaign is different than a simple online fundraiser.

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Campaign Online Fundraising Social Media 98

Media Cause

JUNE 1, 2024

That’s why we started this series—the building blocks of a digital advocacy campaign—so you can be successful in your digital advocacy efforts. They may do this in several ways: They give their audience advocacy actions that don’t really matter, like surface-level petitions without true meaning or purpose.

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Advocacy Digital Campaign Build 59

Bloomerang

OCTOBER 30, 2023

But there’s no good reason to be discouraged because your actions right now will speak louder than any words or lamentations can. (My Actions do.”) You’ve probably read our excellent year-end tactical guidance on how to succeed at year-end fundraising , but if you haven’t, I recommend them. Ten Steps For Immediate Action.

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Action Fundraising Storytelling Paypal 103

Nonprofits Source

NOVEMBER 4, 2024

It can sometimes feel overwhelming, but political campaigns are undeniably good at getting attention. As a nonprofit, you might wonder how you can emulate political campaign marketing strategies and success. Text Banking By this point, almost every American has received at least one text from a political campaign.

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Campaign Marketing Social Media Nonprofit 52

Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. It’s a relatively inexpensive way to connect with your supporters and an essential part of most fundraising campaigns. How can you make your campaign stand out in overcrowded inboxes? How can you make your campaign stand out in overcrowded inboxes?

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email Campaign Ideas Tips 91

Top Nonprofits

MARCH 4, 2021

A tried and true method of increasing marketing efforts is to use a multi-channel approach. Multi-channel fundraising is exactly what its name states — using multiple marketing channels to promote an upcoming fundraising campaign or event. Ways Your Website Can Support A Multi-channel Strategy.

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Channel Websites Tips Fundraising 72

Media Cause

AUGUST 25, 2022

As you begin planning for your year-end fundraising, we wanted to provide some action items and insights based on our findings from 2021. Those who succeeded used tactics such as careful segmentation, compelling offers, donation page testing, and strong campaigns across email, web, and paid media. Here’s what we found: Giving Tuesday.

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Action Campaign Trend Tips 52

The Storytelling Non-profit

MAY 3, 2022

Any nonprofit organization dreams of having successful fundraising campaigns. Of course, managing a fundraising campaign can have a lot of parts and pieces. It can be a challenge to figure out how to manage them all while dealing with other day-to-day fundraising tasks.So, what is the key behind a successful fundraising campaign?

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Campaign Fundraising Channel Mail 90

Get Fully Funded

OCTOBER 23, 2022

Look, Giving Tuesday requires planning, like any other fundraising campaign. Giving Tuesday Made Simple Over the past few years, I’ve helped dozens of small nonprofits create successful Giving Tuesday campaigns that raise money for everything from scholarships to Girl Scout camp to new stables for rescued horses.

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Campaign Giving Social Media Images 111

EveryAction

MARCH 29, 2023

As a nonprofit marketing agency with a specialty in advocacy and campaigns, we’ve worked with countless folks like you across issue areas who are valiantly working to acquire and engage new advocacy audiences. Why are they the people who can be most impactful in this campaign? At the center of that big picture is your target audience.

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Advocacy Audience Channel Mind 177

The Modern Nonprofit

SEPTEMBER 18, 2024

Estimated Reading Time: 8 minutes boost Your Fall Fundraising: Leveraging Campaign Management Tools As the crisp autumn air begins to roll in, so does one of the most critical times for nonprofits—fall fundraising season. With year-end giving on the horizon, it’s time to make every campaign count.

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Campaign Tools Management Fundraising 52

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

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Channel Marketing Fundraising Mail 59

The Modern Nonprofit

FEBRUARY 27, 2024

Estimated Reading Time: 5 minutes Spring into Action: Best Practices for Volunteer Recruitment and Retention Spring is the season of growth and renewal—a perfect time to rejuvenate your organization’s volunteer force! Discover how to blossom your volunteer roster with our guide on the best practices for recruitment and retention.

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Retention Volunteer Action Practice 59

Nonprofits Source

NOVEMBER 27, 2023

Luckily, there are a number of online platforms and resources at your disposal to create engaging marketing campaigns that will grow your customer pool, earn more revenue, and help your business reach new heights. To help drive conversions, create bold call-to-action buttons throughout your website.

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Channel Business Marketing Effective 52

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Let’s move to specific actions based on the developmental stage of your fundraising program.

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Action Report Practice Fundraising 75

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. A campaign’s inputs include all costs spent on running the campaign.

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Raise Money Campaign Online 59

Nonprofit Tech for Good

MAY 8, 2023

You can use outbound text messages to inform donors about upcoming fundraising events and campaigns. With more eyes on your message, more people will be persuaded to take action and help support your mission. 3) Multi-channel communication keeps you top of mind The average American sees 4,000-10,000 ads per day !

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Lesson Marketing Amazon Mobile 304

Greater Giving

JULY 20, 2022

Nonprofits are struggling to connect donors with the cause—but these four donor engagement best practices can open up new communication channels. Donor Engagement Through New Communication Channels. Everyone is trying the same tactics and channels to get in front of donors, and at some point, people start to tune it out.

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Action Money Raise Donor 52

Saleforce Nonprofit

MARCH 3, 2022

Privacy-related changes in technology platforms (like browsers and mobile operating systems), regulatory actions, and consumer preferences are forcing the digital marketing industry to rethink how they collect and analyze consumer data to understand how well they’re connecting with their audiences. And for good reason.

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Action Change Metrics Measure 105

Candid

APRIL 6, 2023

Peer-to-peer fundraising campaigns have become an increasingly popular strategy for nonprofits in recent years. In this blog, we’ll explore how to build and optimize your peer-to-peer fundraising campaigns in order to achieve success. That way, all visitors to your website can easily find key information about your initiative.

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Campaign Fundraising Mail United States 98

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. How are you tracking success?

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Analytics Marketing Taxonomy Module 169

Neon CRM

NOVEMBER 15, 2023

As you plan your direct mail donor acquisition campaign, keep the following tips in mind. Segment Your Audience Segmentation isn’t only essential for email campaigns—segmenting your direct mail recipients personalizes your message and improves engagement. Tell stories in your direct mail campaign.

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Mail Campaign Donor Tips 52

Allegiance Group

MAY 1, 2024

Stay tuned to discover actionable insights that can truly make a difference. If you’re ready to find out how your nonprofit can buck trends and create a winning year-end campaign, this blog post is for you. Look to Past Campaigns for a Fuller Picture It’s also helpful to analyze past year-end campaigns for insights.

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Campaign Guide Fundraising Storytelling 52

Nonprofit Tech for Good

MARCH 9, 2023

The report analyzes Classy’s proprietary data from 2022, spanning more than 70,000 campaigns on the Classy platform, and, for the first time, incorporates insights from our parent company, GoFundMe.

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Philanthropy Free Conversation Channel 192

CauseVox

OCTOBER 22, 2021

Get a free consultation to learn more about how you can create your #GivingTuesday campaign site for free with CauseVox. The best way to plan this day is to think about it as you would any other fundraising campaign. Armed with basic information about campaign planning, map out your own #GivingTuesday campaign.

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Campaign Fundraising Social Media Case Study 90

Byte Technology

JANUARY 14, 2022

The results gave us a clear picture of the benefit of both Brand Awareness and Promotional Broadcast campaigns for Flourish. Once the plan was approved, the ideal next step was a Byte Action Plan , which allowed our marketing team to create the foundational online marketing elements like social accounts, Google My Business, and Bing listings.

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Marketing Broadcast Analysis Awareness 243

NetWits

JUNE 23, 2011

— When creating any fundraising campaign there are two items that should always be on your short list list. In fact, without the two we’ll cover in this post you’re guaranteed to finish your campaign, review the results, and be left wanting. So, what are the 2 key elements of successful fundraising campaigns?

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Campaign Maryland Fundraising Channel 253

Classy

JUNE 21, 2021

Launching a unique campaign can set your organization apart by creating a buzz around your mission, engaging new audiences, and getting people excited to participate in something meaningful. . Download Your Checklists for Crowdfunding, Peer-to-Peer, and Event Fundraising Campaigns. Creative Angles to Take on Your Next Campaign.

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Campaign Fundraising Cancer Contest 128

Roundtree

SEPTEMBER 2, 2021

4 Tips for Year-End Campaigns. It’s the time of year when organizations begin to plan their year-end campaigns. We help our clients design integrated multi-channel appeals. These campaigns will hit mailboxes, inboxes, social media, websites, and even digital ads. . Use multiple channels. Tell a story. Partnerships.

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Campaign Tips Channel Children 52

EveryAction

MAY 11, 2023

But how can you attract passionate advocates who will show up ready to volunteer, sign petitions, attend rallies, and otherwise take action to help you create positive change? The Campaign Workshop Joe Fuld, president Often campaigns make assumptions that people on the team—volunteers, donors, etc.—understand Don’t assume!

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Advocacy Nonprofit Train Training 207

Nonprofit Tech for Good

NOVEMBER 11, 2022

A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. . PSAs are a great way to take advantage of expensive advertising channels outside of your budget, but they aren’t the end all be all.

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