M+R

APRIL 24, 2024

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. About a quarter of nonprofits had active peer to peer mobile messaging programs in 2023, driving event attendance, recruiting volunteers, and generating donations and advocacy actions. The 2024 M+R Benchmarks Study is here!

Benchmark 69

Benchmark Studies Social Media Ireland 69

Nonprofit Tech for Good

FEBRUARY 23, 2017

When done well, storytelling will evoke emotions ranging from empathy to anger that will galvanize your donors and supporters to take action on behalf of your nonprofit. Direct asks and calls-to-action are powerful online, but only in moderation and when balanced with storytelling. Fundraising. Engagement.

Communication 224

Communication Online Nonprofit Social Media 224

Nonprofit Tech for Good

DECEMBER 13, 2018

She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. According to M+R Benchmarks , half of nonprofit website traffic comes from mobile and tablet users. Simple forms, fewer clicks, and clear calls-to-action are crucial. Give it a try!

Websites 240

Websites Nonprofit Donation Site 240

Care2

JANUARY 21, 2013

But what kind of a direct impact do these “social actions” really have especially for nonprofits? Are people who like or comment on these videos signing up for organization’s enewsletters, are they donating money, volunteering, taking an advocacy action?

Benchmark 69

Benchmark Survey Video Nonprofit 69

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Understanding the tipping points and which behaviors lead to them allows you to take deliberate actions to encourage more engagement and build customer loyalty.

Associations 169

Associations Aggregator Volunteer Tips 169

sgEngage

NOVEMBER 20, 2024

Set performance benchmarks (e.g., This could include event sponsorship, volunteer opportunities for employees, or matching gift campaigns. Create an action plan: Choose one area to explore, set up financial metrics, and implement the plan. cost per unit or attendee) and use financial data to assess scalability.

Professional 97

Professional Fund Model Build 97

Bloomerang

JANUARY 14, 2025

According to the M+R Benchmarks report , fundraising mobile messages generate an average of $92 in revenue for every 1,000 messages sent. Sprinkle in calls to action. The 9 Best Volunteer Apps for Better Engagement in 2025. Find the right volunteer management app to engage supporters while on the go.

Mobile 105

Mobile Giving Guide Nonprofit 105

.orgSource

JUNE 24, 2024

At.orgSource we call this new benchmark for performance Association 4.0, Health —Positive performance across a range of well-defined metrics, including financial stability and the professional development and engagement of staff, volunteers, and members. Built for Action : Design processes for efficient, timely decision-making.

Associations 221

Associations Professional Leadership Skills 221

CauseVox

DECEMBER 12, 2024

Download Your Fundraising Planning Guide and Calendar Template: Fundraising calendars are designed to outline donor correspondence, campaign timelines, special events , benchmark dates, and other noteworthy occurrences that your fundraising team will be engaged in over the course of the year. If so, when will they be trained?

Calendar 79

Calendar Template Fundraising Develop 79

Greater Giving

DECEMBER 12, 2024

The 2024 M+R Benchmarks Study found that December giving accounts for 26% of all online revenue for nonprofits, with the final week alone contributing 13% of total online donations. At the event, acknowledge major donors, dedicated volunteers, or corporate sponsors by name to add a personal touch and inspire others to step up their support.

Volunteer 52

Volunteer Charity Donor Reflection 52

CauseVox

DECEMBER 2, 2024

Touch base with your team and volunteers to gather their perspectives. Maybe a volunteer noticed that donors seemed most engaged with a particular theme, or your social media manager saw more traction from one platform over another. With updated benchmarks, you’ll have a roadmap to guide your campaign and keep your team focused.

Campaign 82

Campaign Fundraising Social Media Gift 82

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 27, 2013

2013 eNonprofit Benchmarks Study. This year’s study – the seventh Benchmarks report – analyzes 1.6 million advocacy actions, and more than $438 million online donations from over 6.5 The report provides benchmarks for FB and Twitter, including engagement rates and fan growth rate. RESEARCH STUDIES.

Studies 115

Studies Research Attention Tools 115

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Let’s move to specific actions based on the developmental stage of your fundraising program.

Fundraising 98

Fundraising Action Practice Report 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

More importantly, is “People Talking About” motivating or encouraging “People To Take Action” or “People to Donate” or ” People to Volunteer” or “People to Call their Legislators” or “People To Stop Drinking Bottled Water”?

Metrics 114

Metrics Facebook People Measure 114

Bloomerang

JULY 30, 2021

An M+R benchmarks study found that nonprofit text messaging audiences grew by 26% in 2020, outpacing growth for other popular channels like Facebook and email. Consider a text broadcast the next time you need to: send event updates, coordinate volunteers, communicate emergencies, and fundraise.

Support 119

Support Fundraising Broadcast Contact 119

Pamela Grow

FEBRUARY 5, 2025

Enhancing your newsletter calls to action (CTAs) can help increase sign-ups and further engagement. but didnt take action to get further involved. According to the most recent M+R Benchmarks report , the average desktop donation page conversion rate is just 16% and only 10% for mobile users. Leverage retargeting campaigns.

Websites 59

Websites Generation Tips Nonprofit 59

Greater Giving

DECEMBER 19, 2024

For example, you can include homepage calls to action (CTAs) that include signing up to volunteer, donating to your cause, registering for a healthcare appointment, or hosting a peer-to-peer fundraising event. Bounce rate , or how many visitors visit your website and click away without taking an action.

Websites 52

Websites Data Nonprofit Mobile 52

Nimble AMS

DECEMBER 1, 2023

Include benchmarks and initiatives that remind your members why they joined your association and why they stay. A call to action. Your constituents are more likely to volunteer and donate if you use clear communication around goals. Consider including goals that address the following: Your mission or brand. Be transparent.

Report 132

Report Associations Goal Tips 132

NTEN

SEPTEMBER 14, 2012

This Member round up features mergers and lots of great new tools to help you with everything from storytelling to benchmarking and finding local Jewish holiday celebrations. Perhaps it was some of those that can help to account for the NTEN community's busy week. Get started or learn more by going to [link]. Anything we missed?

Storytelling 64

Storytelling Tools Benchmark Israel 64

Classy

JUNE 24, 2021

Benchmarking Your Engagement Rate. To measure the relative effectiveness of your social media engagement rate, you can start by comparing it to benchmark numbers for the nonprofit industry. However, more important than benchmarking is consistent improvement over time. Fill out a volunteer form. Conversion Rate.

Social Media 122

Social Media Conversation Track Media 122

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. Create a page on your website with a call-to-action and a list of the benefits of becoming a matching gifts sponsor and then promote this page in email and on social media.

Practice 342

Practice Fundraising Online Nonprofit 342

Care2

APRIL 22, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 68

Social Media Action Twitter Advocacy 68

sgEngage

NOVEMBER 24, 2021

Additionally, the 2021 M+R Benchmark Report cites “The increase in overall giving was largely driven by more people giving rather than people giving more.” Define individual ways for your volunteers, P2P fundraisers, board members, and sustaining donors to get involved. Crowdfund your way to a smashing success: Concentrate your focus.

Blackbaud 111

Blackbaud Donor Gift Fundraising 111

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. It may require internal culture change – actionable listening and experiments. Notes and Resources. .&#

ROI 104

ROI Social Media Media Social 104

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

There are three main types of crowdsourcing: Work, Input and Action. You might also tap into online communities of people willing to provide services through a site such as Sparked.com where professionals volunteer time and talent to help nonprofits and causes with marketing and design needs. Measuring Action. Measuring Work.

Measure 106

Measure Site Consultant Action 106

Get Fully Funded

AUGUST 1, 2022

You see, it’s about them and their desire to know what’s going on, not necessarily for you to ask for money, ask them to buy a ticket to your event, and ask them to volunteer (which is too many asks at once!). Volunteers? Depending on your organization, it might make sense to include volunteers, too. Does it go to donors?

Newsletter 124

Newsletter email Create Nonprofit 124

Care2

OCTOBER 21, 2009

After studying over 50 international nonprofit organization's email lists and response rates, the 2009 eCampaigning Review Study revealed that 60% of nonprofits present a compelling argument for supporters to take action, yet close to 70% of the organizations did not send a follow up email within one month. Can they volunteer?

Studies 71

Studies Communication Online Nonprofit 71

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

A few weeks ago, HandsOn Network launched The Good & Ready Campaign that leverages interactive technologies and social networking to support their partners, The American Red Cross , Ready.gov and FLASH by recruiting, inspiring and mobilizing volunteers in support of their goals for September, National Emergency Preparedness Month.

Hurricane 98

Hurricane Measure Social Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

It also warns against collecting lists and lists of meaningless data that is not benchmarked against business objectives. . And suggests some answers: If Facebook fans become - donors, volunteers, take advocacy actions, or share content. . Measure Everything: Is Your Nonprofit Facebook Page Worth It?

Social Media 100

Social Media Measure Media Strategy 100

Bloomerang

MAY 28, 2024

They need a supportive culture of philanthropy flowing throughout the organization that actively engages other staff, board, volunteers, and current donors to strengthen discovery, cultivation, solicitation, and stewardship activities. Accompany senior staff and board members who enjoy making solicitations and watch them in action.

Advice 111

Advice Job Fundraising Texas 111

NTEN

OCTOBER 24, 2011

Perhaps you want to recruit more volunteers, get people to take a particular action or read a particular report, or to build your relationship with current supporters to make it more likely that they’ll continue to volunteer or attend events down the road. Define what you hope to accomplish through your social media efforts.

Social Media 88

Social Media Measure Media Social 88

ASU Lodestar Center

AUGUST 24, 2011

This 1, 3, 5 year plan will serve as your road map, illustrating your course and outlining goals and benchmarks to hit. Most plans offer a benchmark against which actual performance can be measured and reviewed (more on this later.) It is important to establish a baseline and set benchmarks and goals to strive to achieve.

Communication 93

Communication Effective Impact Benchmark 93

Nonprofit Tech for Good

JUNE 14, 2015

Nonprofits are familiar with writing blog posts that provide program updates, tell success stories, comment on breaking news and current affairs, and promote calls to action. You should also preface your photo essay with one or two descriptive paragraphs and close your essay with a call to action. Interview Donors and Volunteers.

Content 100

Content Ideas Nonprofit Social Media 100

Get Fully Funded

DECEMBER 17, 2024

The data speaks for itselfaccording to the M+R Benchmarks 2024 report : Of desktop users who made their way to a nonprofits main donation page, only 16% completed a gift. Include images that showcase your mission in action, such as a photo of volunteers working with community members. Nonprofits have a conversion problem.

Donation 52

Donation Process Online Tips 52

M+R

JUNE 5, 2023

As you build your movement, the speed of an influencer campaign — of a trusted creator hopping on a cultural moment to marshal support for an action — is something direct mail cannot match. Looking for benchmarks? We’ve got some Benchmarks. ” Organizers, volunteers, and activists will beat back our conservative opponents.

Conservancy 97

Conservancy Influence Mail Children 97

sgEngage

MAY 30, 2024

When you receive feedback and ideas from employees, think about them and consider the right course of action. Take the time to explain why certain suggestions are or aren’t put into action. You’ll need to not only collect it to measure progress and discuss performance but also to establish benchmarks for future reference and growth.

Retention 109

Retention Management Tips Nonprofit 109

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

While we have articulated our main goal and identified our stakeholders, we are still actively exploring what kind of investment we can make and what various benchmarks mean to us and more importantly what we should do with the numbers we collect. Influence —> take action. Improved relationships with donors or volunteers.

Social Media 97

Social Media Measure Media Social 97