Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Bloomerang

MAY 28, 2024

Her new fundraising job represents an exciting entry into a nonprofit sector different from her previous jobs in which she raised funds for three different Texas opera companies. Performance metrics should be both quantitative and qualitative. Rhanda is representative of the enormous movement and flexibility of fundraisers.

Advice 90

Advice Job Fundraising Texas 90

sgEngage

JANUARY 16, 2024

Individuals raising money for a cause they care about deeply want to surpass their donation goals and build enthusiasm for the mission. Set a Goal, Then Raise It For individual P2P fundraisers, having something to aim for always helps. You can go back and raise your goal as you start to see the fundraising dollars come in.

Effective 81

Effective Tips Fundraising Blackbaud 81

M+R

JUNE 5, 2023

Someone who subscribes to watch an airport worker load bags in the cargo hold of a plane could be convinced they too need a raise. As you build your movement, the speed of an influencer campaign — of a trusted creator hopping on a cultural moment to marshal support for an action — is something direct mail cannot match.

Conservancy 98

Conservancy Influence Mail Headline 98

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Obvious event metrics to follow are the basics, like these: Total amount raised.

Metrics 42

Metrics Benchmark Fundraising Stats 42

sgEngage

MARCH 30, 2021

million people combined to raise over $1.3 Data represents both overall metrics, as well as metrics in one of five fundraising categories: Walks/5Ks with a registration fee. The above is just the beginning of this 40+ page report filled with data, insights, and actionable recommendations to improve your 2021 P2P campaigns.

Blackbaud 72

Blackbaud Studies Fundraising Registration 72

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Source Everything ! Let's say you want to track your email fundraising open rate.

Metrics 55

Metrics Benchmark Rate Newsletter 55

DNL OmniMedia

FEBRUARY 11, 2021

Less than half of major gift officers are highly productive (defined as raising more than $550 thousand per year). They’ve been applying science to major gifts fundraising to help nonprofits raise funds more effectively. You can discover that early in the process and redirect your team toward more impactful actions.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Care2

DECEMBER 30, 2012

As you have probably experienced yourself, raising money for your nonprofit campaign on social media is like pulling teeth. According to the 2012 Nonprofit benchmark Social Network Benchmarking Report, 98% of nonprofits didn’t raise a dime on Facebook, which is second most trafficked site on the web in the U.S.

Social Media 78

Social Media Raise Money Media 78

NTEN

MARCH 27, 2013

With the analytics and campaign expertise of M+R Strategic Services , we are excited to release the 2013 eNonprofit Benchmarks Study ! Million online gifts totaling $438 Million raised; and 7.3 It's kind of our favorite time of year: our annual dose of data about email and online advocacy and fundraising activity.

Advocacy 95

Advocacy Benchmark Social Media Analytics 95

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Ultimately, a well-rounded fundraising strategy will help your organization raise more and gain access to long-term support. Also, review your fundraising metrics and data from previous campaigns. Donor stewardship.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Connection Cafe

MARCH 30, 2021

million people combined to raise over $1.3 Data represents both overall metrics, as well as metrics in one of five fundraising categories: Walks/5Ks with a registration fee. The above is just the beginning of this 40+ page report filled with data, insights, and actionable recommendations to improve your 2021 P2P campaigns.

Blackbaud 48

Blackbaud Studies Fundraising Registration 48

NetWits

NOVEMBER 11, 2010

Each was focused on getting their supporter base to take action by registering for a physical event or support the event by making a donation. No Call to Action. I actually read a few non-profit emails today that gave me no ability to take action. The take away is simple here – always have a call to action.

email 212

email Profit Registration Review 212

sgEngage

JUNE 6, 2024

Work closely with administrators to identify reports that need to be run and the metrics to track during the campaign, which will inform your fund setup and gift entry process. Planned gifts have the potential to make up a large chunk of campaign dollars raised— 30% or more in a comprehensive campaign. Review reporting.

Database 83

Database Goal Campaign Phase 83

NTEN

APRIL 16, 2009

Did you raise as much revenue as you planned? Let's take a quick tour of the most important metrics, and take the first step to improving your email campaign performance through evaluation and optimization. You can divide the key metrics into offensive and defensive variables. Offensive Email Metrics.

Metrics 53

Metrics email Campaign Rate 53

Care2

SEPTEMBER 30, 2014

63% offered no action opportunities on their thank you page or emails. One tactic that has been successful for the nonprofit CARE is to provide their donors with two simple pie charts that illustrate how funds raised are allocated below the credit card donation form. How welcoming! Be clear how their donation will make a difference.

Studies 78

Studies Online Fundraising Nonprofit 78

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

Metrics 87

Metrics Fundraising Retention ROI 87

Connection Cafe

MAY 29, 2014

The larger the donor file, the greater the number of dollars raised. And there’s certainly truth with that statement – the 2013 Benchmark Report is broken up by not only NTEE verticals but by revenue band and email tier – but the sheer size of an organization’s email file is starting to mean a lot less. But there’s a rub.

email 40

email Files Broadcast Metrics 40

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2013

The Giving Day Playbook offers some specific examples and advice for setting measurable goals for your Giving Day. Financial goals – the specific dollar amount, new dollars raised, or number of donors – are best developed by doing some benchmarking of similar community-wide or state-wide campaigns or other similar communities.

Hosting 94

Hosting Foundation Question Giving 94

Care2

APRIL 22, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

AUGUST 28, 2013

If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. Furthermore, those appeals might be buried in a newsletter – not even a standalone appeal in which the only call to action is to donate. In short, more good emails = more revenue.

email 77

email Fundraising ROI Rate 77

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Don’t be too alarmed though.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. industry benchmarks.

Social Media 102

Social Media Map Strategy Media 102

Connection Cafe

SEPTEMBER 6, 2017

There is money to be raised and good to be done! Is your campaign simply about raising money, or are there actions you want your supporters to take like donate clothing, sign a petition, or make a pledge? Once you understand what actions you want to drive on the day, set milestones and benchmarks for success.

Campaign 48

Campaign Create Giving Org 48

CauseVox

OCTOBER 11, 2021

In 2020, they set a goal of raising $40,000 for their combined #GivingTuesday/year-end fundraiser to raise funds for their virtual summer camp. Is it best to create a monetary goal or one based on impact metrics? Activity or Event: An event is a great way to raise funds for your year-end campaign on the spot.

Guide 76

Guide Giving Campaign Social Media 76

NonProfit Hub

JUNE 8, 2016

Our social sector is in dire need of determined action to diminish donor attrition. We also had him share insights on the metrics you should measure. According to studies by the Association of Fundraising Professionals, every $100 raised from new donors was offset by $100 in losses because of attrition. Burnett is right.

Track 28

Track Donor Retention Metrics 28

Connection Cafe

OCTOBER 25, 2016

Nonprofits need to move beyond communications in 2017 and develop content that is focused on their audience and actions. 3:15 PM – Behind the Scenes of the Raise+Engage Podcast. To give you an idea of just HOW big this report is, organizations raised over $1.76 It’s the perfect time to unwind and plan your night out in DC.

Podcast 20

Podcast Benchmark DC Blackbaud 20

NonProfit Hub

OCTOBER 25, 2016

Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit. For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website.

Analytics 28

Analytics Goal Conversation Rate 28

Nonprofit Tech for Good

MAY 25, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. According to The Urban Institute, there are roughly 1.8 million nonprofits in the U.S. ,

Marketing 197

Marketing Fundraising Test Nonprofit 197

Connection Cafe

JULY 7, 2016

And I learned a few other things: Social Media is More than Vanity Metrics. The next generation’s givers, activists, volunteers, and leaders are being raised with a computer in their hands. You must provide clear calls to action. Always have a call to action. Tell your supporters how they can get involved.

Guatemala 37

Guatemala Social Media Influence Chart 37

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Connection Cafe

FEBRUARY 22, 2016

Everyone knows to raise money, you need to ask. According to the last two Luminate benchmark reports , 72% more fundraising emails were sent two years ago and 17% more fundraising emails were sent last year. That’s another call to action that often needs to be elevated within a nonprofit website. Are your constituents?

Online 20

Online Fundraising Websites Channel 20

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Should There Be A Social Actions Category on Digg? E-Metrics Panel Presentation.

ROI 50

ROI Widget Cambodia Metrics 50

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 98

Ideas Online Guide Fundraising 98