NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

Metrics 87

Metrics Fundraising Retention ROI 87

.orgSource

JUNE 24, 2024

At.orgSource we call this new benchmark for performance Association 4.0, Health —Positive performance across a range of well-defined metrics, including financial stability and the professional development and engagement of staff, volunteers, and members. Built for Action : Design processes for efficient, timely decision-making.

Associations 221

Associations Metrics Professional Digital 221

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Social Media Nonprofit 52

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start.

Metrics 100

Metrics Social Media Measure Media 100

Nonprofit Tech for Good

MAY 25, 2024

Marketing automation can help you with: Broad, audience-building efforts (think: scheduling social media posts) Steady engagement tactics (think: sending out your weekly newsletter) Workflows that target visitors who complete certain actions (think: sharing a viewbook when someone fills out a form) And a whole lot more.

Marketing 203

Marketing Fundraising Test Nonprofit 203

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. One way to help organize results is through benchmarking your performance against other organizations and fundraising programs.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

Classy

JUNE 30, 2021

It’s one thing to track metrics, and another to understand the story they tell about where your organization is today and what the most valuable actions to take for the future will be. . We created a free Benchmark Assessment to surface actionable fundraising takeaways based on your organization’s current metrics.

Fundraising 98

Fundraising Benchmark Stats Metrics 98

sgEngage

MARCH 13, 2024

The 12th edition of the Blackbaud Peer-to-Peer Benchmark Report is here! If you are short on time, you can find a few key highlights below that will give you instant insights and action tips for your work promoting social good. This metric is one to watch for the future. in 2021 and by 15.4%

Blackbaud 82

Blackbaud Report Fundraising Benchmark 82

sgEngage

NOVEMBER 20, 2024

Set performance benchmarks (e.g., How to Measure: Use metrics like sponsorship revenue growth, cost of acquisition, and renewal rates to evaluate which partnerships are delivering the best financial returns. Create an action plan: Choose one area to explore, set up financial metrics, and implement the plan.

Model 75

Model Fund Professional Build 75

Bloomerang

AUGUST 16, 2021

If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Track your own data.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Benchmarking Your Engagement Rate. Conversion Rate. Purchase a product.

Social Media 122

Social Media Track Conversation Media 122

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 99

Online Fundraising Benchmark Adwords 99

Gyrus

OCTOBER 1, 2024

We will examine the types of data that LMS platforms generate, how to combine LMS and HR data for deeper insights, and how to turn that data into actionable decisions that can enhance employee development and boost business outcomes. This blog will explore how companies can harness LMS data analytics to improve corporate training programs.

Analytics 64

Analytics Train Training Data 64

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Most individual email metrics have continued to decline.

Benchmark 81

Benchmark Digital Report Advocacy 81

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Photo by lecercle.

Metrics 114

Metrics Facebook People Measure 114

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. How to Measure Your Success Developing your social media presence as a membership engagement strategy can be measured via engagement metrics. Today, we’re going to be discussing steps you can take to put these strategies in place.

Strategy 98

Strategy Measure Social Media Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2013

The report, “I nto Focus: Benchmarks for Video and A Guide for Creators ,” is based on a survey of 500 nonprofits and interviews with experts (including me). 3. Metrics with video are hard and is probably one thing holding back investment. How Nonprofits Measure Success of Video. How are you measuring those results?

Benchmark 123

Benchmark Video Practice Articulate 123

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Using an out of date email list.

Benchmark 62

Benchmark Digital Trend Report 62

Whole Whale

APRIL 5, 2024

They can analyze the ad copy, visuals, calls-to-action, and other elements to identify best practices and adapt them to their own context. Measuring impact Some ad libraries provide performance data, such as impressions or engagement metrics.

Library 104

Library Influence Demographics Nonprofit 104

sgEngage

FEBRUARY 27, 2023

Include every single activity you do as part of your bookkeeping and accounting processes and indicate whether they’re monthly, quarterly, or annual actions. The comparative reports give you a benchmark for performance, comparing your results to last month or last year. Do we calculate depreciation monthly or quarterly?—

Create 92

Create Journal Metrics Review 92

M+R

JUNE 10, 2021

In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7% The long answer: open rate has always been just one of many metrics we track, and the reliance on image downloads has made this number a little squishy. on iPhone, 9.6% on desktop, and 2.8%

Rate 122

Rate email Open Change 122

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. UA has been a reliable benchmarking tool for more than a decade, and many organizations have comfortably adopted strategies and reports that deliver data to inform their broader digital strategy.

Time 79

Time Metrics Analytics Google 79

Care2

MARCH 22, 2011

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Are nonprofits experimenting with mobile more?

Benchmark 76

Benchmark Advocacy Studies Metrics 76

The Modern Nonprofit

FEBRUARY 20, 2024

For nonprofits, it’s essential to have an effective website that engages your audience and drives them to take action, whether that’s donating, volunteering, raising awareness, or other forms of support. You’ll find key metrics under the Acquisition > All Traffic > Channels menu in your GA dashboard.

Websites 59

Websites Guide Impact Metrics 59

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Daily Action Rate? Q: I missed the webinar.

Metrics 64

Metrics Facebook Question Benchmark 64

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Some (including our friends at EveryAction and ActionKit) are using the data about when, where, and how the tracking pixel has been downloaded to separate out different types of opens, so you can see two metrics for “human open rate” and “combined open rate.”

Mail 116

Mail Spam Rate email 116

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

M+R

JUNE 5, 2023

As you build your movement, the speed of an influencer campaign — of a trusted creator hopping on a cultural moment to marshal support for an action — is something direct mail cannot match. Looking for benchmarks? We’ve got some Benchmarks. Build relationships — especially when rapid response needs come up.

Conservancy 98

Conservancy Influence Mail Headline 98

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Obvious event metrics to follow are the basics, like these: Total amount raised.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Bloomerang

MAY 28, 2024

Performance metrics should be both quantitative and qualitative. Accompany senior staff and board members who enjoy making solicitations and watch them in action. The overriding benchmark is that there is steady progress toward meeting core goals and objectives. After productive discussion, put the results in writing.

Advice 93

Advice Job Fundraising Texas 93

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Source Everything ! Let's say you want to track your email fundraising open rate.

Metrics 55

Metrics Benchmark Rate Newsletter 55

sgEngage

JULY 20, 2021

Want to see what this looks like in action? That survey established a critical baseline that we can use to benchmark our progress in the future. These will be critical metrics for us to gauge our performance. We’ll also, of course, be looking at internal metrics that will help guide our business as well.

Government 97

Government Social Blackbaud Companies 97

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Create custom graphics for powerful quotes, statistics, and call-to-actions. 10) Explore Twitter Spaces, Newsletters, and Communities.

Twitter 342

Twitter Practice Social Media Nonprofit 342

DNL OmniMedia

MAY 7, 2024

Provide additional references: Offer additional resources for audience members to explore alongside your data visualizations, such as real-world examples of the data in action or tutorials that explain how to read the chart. Industry benchmarks and comparisons: Consider the larger trends at play that impact your results.

Data 52

Data Organization Chart Benchmark 52

The Modern Nonprofit

OCTOBER 15, 2024

Use branded visuals, thematic language, and clear calls-to-action to resonate with your audience and reinforce your message. Monitoring Engagement Metrics Track open rates, click-through rates, and conversion rates to gauge the effectiveness of your email campaigns.

Hosting 52

Hosting Impact Giving Nonprofit 52

Nonprofit Tech for Good

SEPTEMBER 20, 2018

So, we asked, “What do organizations use as the call-to-action to give on their homepage?”. The answer… 71% of organizations have a call-to-action that simply says, “Donate.” Not only does it improve your typical email metrics, it often generates more email responses which help to cultivate the relationship with your donor.

Stats 249

Stats Giving Fundraising Gift 249