Nonprofit Email: The Rules of Engagement
Pamela Grow
JUNE 28, 2023
According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). But what about reach?
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