Action Benchmark Conservancy Digital 
Nonprofit Tech for Good
OCTOBER 25, 2022
According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 capture an email address] through digital advertising. For example, the Nature Conservancy uses a maroon top bar to send visitors prompted by TV ads to their monthly giving donation page. to secure a lead [i.e., 1) Top bar opt-ins and links.
M+R
JUNE 5, 2023
That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. Along with Richard Vigurie, they honed an analog skill every politically active organization now tries to do digitally: find your people and activate them.
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Nonprofit Tech for Good
DECEMBER 8, 2021
Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. M+R Benchmarks Report.
Nonprofit Tech for Good
JUNE 23, 2020
This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits.
Connection Cafe
OCTOBER 10, 2019
When people ask me, I always think of the National Parks Conservation Association. NPCA operates robust digital fundraising, email marketing and advocacy programs. Since then, the National Parks Conservation Association has run more than 30 campaigns and the results have been surprising. Since 2013, NPCA has experienced….
Beth's Blog: How Nonprofits Can Use Social Media
JULY 16, 2013
Reflection is also hard to do when you get pulled into the fast moving, forward current of digital channels or when you’re chipping away at your email or scheduled for back-to-back meetings. What inspires me is that any time invested in learning and measurement definitely pays you back. Set A Realistic Goal Based On Benchmarking.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 30, 2011
Points of Light Institute’s primary mission is to inspire, equip and mobilize people to take action that changes the world. We believe that civic engagement is a vital part of a healthy democracy and therefore promote and support volunteerism in the broadest sense. What are the key results of this campaign ?
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