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Weaving Empathy into Action: The Crucial Role of Storytelling for Nonprofits

Nonprofit Tech for Good

By Lyn Chamberlin , President at Lyn Chamberlin Leadership – an award-winning nonprofit brand strategist who works with organizations and successful women to create transformative brand narratives. Your organization’s brand story holds immense power, especially for nonprofits striving to engage donors, volunteers, and partners.

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Making Mid-Level Donors Your Target Audience

The NonProfit Times

It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. Activate audience-first donor journeys and use machine learning to continuously optimize your most likely donors.

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The Storytelling Framework That Will Inspire Your Nonprofit Supporters To Take Action

Kindful

Whether you’re planning an advocacy or fundraising campaign, using a storytelling framework to create your calls to action can help you make emotional connections with your audience and ultimately move them to act. This is your chance to let your audience get to know you and to communicate your values. What was the outcome?

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Pop-Ups: How to Make Them Work for Your Nonprofit Website

Nonprofit Tech for Good

We all have bad memories of pop-ups interrupting our flow on websites when we simply wanted to read some content, buy something, or take another action. For nonprofits, a well-executed pop-up can increase engagement, procure donations, and build email lists that can foster long-term relationships with potential activists or donors.

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4 Tips for Managing Massive Nonprofit Fundraising Events

Nonprofit Tech for Good

Understand Your Audience. A good CRM like HubSpot or EveryAction can help you do that, or if not, pulling available data into a centralized “source of truth” is a good place to start. Team up with local tv, radio, and print media partners, popular blogs, and social media influencers that reach and represent your target audiences.

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The State of Nonprofit Fundraising Today — 9 Top Fundraising Methods

Nonprofit Tech for Good

Nonprofit fundraising had been due an upgrade to catapult it into the modern era for a while. Innovation was a “need right now” rather than a “maybe later,” and nonprofits were forced to join the twenty-first century — breeding all kinds of virtual solutions. That brings us to the state of nonprofit fundraising today.

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Write a Call-to-Action (CTA) That Inspires Engagement

The Modern Nonprofit

Estimated Reading Time: 3 minutes Write a Call-to-Action (CTA) That Inspires Engagement. A call-to-action (CTA) is a statement designed to get the person reading it to take specific action. And while your fundraising efforts have a different end goal, your nonprofit still needs to market your cause to your audience.

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