Forum One

JULY 6, 2023

CX is not just a set of actions, but also focuses on feelings. How do your audiences feel about your organization and brand? It’s where a significant amount of your audience members will come to look for more information about you and to access key resources and products. Your website is a crucial brand touchpoint.

Measure 73

Measure Websites Metrics Track 73

Saleforce Nonprofit

MARCH 3, 2022

Privacy-related changes in technology platforms (like browsers and mobile operating systems), regulatory actions, and consumer preferences are forcing the digital marketing industry to rethink how they collect and analyze consumer data to understand how well they’re connecting with their audiences. Measure metrics that matter.

Action 105

Action Change Metrics Measure 105

NonProfit Hub

JULY 13, 2021

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works. What makes this IDEA different?

Audience 79

Audience Phase Nonprofit Mind 79

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving. 20% GREEN: Urgency & Specificity Creating a sense of urgency through one-day campaigns or crisis-based appeals drove immediate donor action.

Campaign 195

Campaign Google Giving Nonprofit 195

Socialbrite

OCTOBER 31, 2021

So it’s no surprise that video marketing has become an efficient way to reach your target audience, whether you run campaigns for a nonprofit, cause organization or social enterprise. So, how do you measure your video marketing efforts? Measuring your video marketing. Measuring the engagement of your videos.

Measure 59

Measure Video Marketing Guide 59

Nonprofit Tech for Good

FEBRUARY 23, 2021

Topic we’ll discuss include: Why video engagement is key and how to measure it. How subject lines, descriptions and calls-to-action can increase engagement. How to use audience testing and seed groups to improve engagement. << Which emotions trigger viewers’ impulse to share and comment.

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Video Free Create FAQ 345

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Knowing the impact of her donation moves her to action.

Audience 85

Audience Donor Survey Demographics 85

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. Marketing automation will let you find new donors, volunteers, and clients – and more quickly and successfully move them to action.

Marketing 203

Marketing Fundraising Test Nonprofit 203

Nonprofit Tech for Good

FEBRUARY 17, 2022

How are you measuring your success? The good news is there is an invisible string connecting all the positive experiences above, so measuring your event’s success , reach , and therefore, growth can be a domino effect. Understand Your Audience. Let’s start at the end – Imagine that it’s the day or week after your big event.

Tips 325

Tips Fundraising Management Cancer 325

Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association.

Create 169

Create Strategy Associations Registration 169

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 116

Social Media Measure Action Media 116

Nimble AMS

JULY 31, 2024

According to research conducted by Sloan, only 50% of the time spent in meetings is measured as effective or engaging. Prewire the audience before meetings Prewiring audiences before beginning a meeting can help you transform your discussions. Depending on how many employees your organization has, that number can quickly add up.

Associations 104

Associations Strategy Track Tips 104

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. Investigate how well your audiences perform. Parameters in action. Let me give you an example.

Donor 281

Donor Track Facebook Campaign 281

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Let’s move to specific actions based on the developmental stage of your fundraising program.

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Action Report Practice Fundraising 78

Bloomerang

MAY 22, 2024

Here are some of the benefits: More dollars, less clicking One of the key benefits of incorporating fundraising technology into digital storytelling is the ability to create a seamless and immersive experience for the audience.

Storytelling 83

Storytelling Digital Integration Blended 83

Bloomerang

DECEMBER 21, 2021

In part one of this series, I talked about figuring out your goals and objectives, developing your brand and tone, and choosing your audience. In part two, I touched on the storytelling elements that will inspire your audience and encourage them to take a desired action. . Measure how successful your story is.

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Storytelling Help Measure Story 116

EveryAction

JUNE 21, 2023

Issue awareness is often a foundational step in advocacy work, and it’s important to make sure that your organization’s issue awareness work uses specific, measurable, actionable, relevant, and time-bound (SMART) goals to measure progress. By meeting supporters in the moment, you have a better chance at driving them to action.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

We’ll also share some some tips and frameworks for measuring engagement to improve relationships with your organization’s stakeholders. Then work backwards to identify what motivates your audience to get to the next run on the ladder. How do you measure engagement? That’s the secret! … Read More

Measure 98

Measure NTEN Social Media Metrics 98

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Next, define your goals by considering how you’ll track, measure, and evaluate its performance. This is where a communications campaign can come in handy. Define the problem.

Communication 98

Communication Campaign Channel Measure 98

Classy

JUNE 24, 2021

However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. By interacting with your content, a segment of the audience shows you they care about what you have to say. Measuring Engagements on Social Media. Why and How to Measure the Engagement Rate.

Social Media 122

Social Media Track Conversation Media 122

Bloomerang

MARCH 4, 2024

However, when approached with creativity and strategic thinking, it can serve as a powerful instrument for storytelling, showcasing impact, and inspiring donors and supporters to take action. Choose narratives that vividly illustrate your mission in action. The worst thing you can do is confuse your audience.

Report 99

Report Tools Storytelling Fundraising 99

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

. Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2: Measuring the Effect on Outcomes is Preferred to Measuring Outputs : Measure your results, not just numbers.

Measure 118

Measure Social Media Media Metrics 118

AccelEvents

DECEMBER 17, 2020

Measuring the success of your event is a key step in evaluating your effectiveness and determining which elements of your event worked well and which came up a little short. . But, how do you measure the success of a virtual event? KPIs to Measure Virtual Event Success. Here are just a few KPIs that can shed some light: 1.

Virtual 52

Virtual Measure Registration Sponsor 52

AccelEvents

DECEMBER 17, 2020

Measuring the success of your event is a key step in evaluating your effectiveness and determining which elements of your event worked well and which came up a little short. . But, how do you measure the success of a virtual event? KPIs to Measure Virtual Event Success. Here are just a few KPIs that can shed some light: 1.

Virtual 52

Virtual Measure Registration Sponsor 52

Nonprofit Tech for Good

JULY 16, 2023

When leaders lead, they are constantly sending signals to everyone through behaviors, messages, decisions, and actions to positive or negative effect. Through the lens of content, brand building is actually audience building. No one has more impact on brand health than the leadership team. The effort itself will improve your brand.

Leadership 199

Leadership Strategy Nonprofit Collaboration 199

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I didn’t get asked ”What are the best tools to measure followers on Twitter?

Attitude 97

Attitude Social Media Measure San Francisco 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

Measure 100

Measure Track Model Seattle 100

Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Let’s take a look at how event data can be put into action. Do your repeat event attendees also renew at higher rates? ).

Associations 318

Associations Data Registration Analytics 318

Association Analytics

APRIL 4, 2022

But don’t forget there could be value in creating goodwill and thought leadership with free services that you can’t always measure. They may want to deliver content to this audience and be happy to pay for the right to do so. You can still generate revenue but the audience doesn’t pay to attend.

Hosting 321

Hosting Virtual Associations Analytics 321

ASU Lodestar Center

JANUARY 11, 2018

To succeed in social media communication, you have to use a robust strategy and put significant efforts so that you can convince your target audience to support your organization. The best way to answer this question is to measure the impact of your social media campaign. But how do you do it? Conversions.

Metrics 53

Metrics Measure Communication Online 53

Achieve

SEPTEMBER 18, 2024

Nonprofits rely on raw data to learn about supporters, track the success of marketing and fundraising campaigns, and measure program progress. Using this data, your organization can determine which metrics are best for measuring your social impact and illustrating all of your work’s tangible achievements. Understand your audience.

Impact 52

Impact Data Los Angeles Metrics 52

Nonprofit Tech for Good

JULY 31, 2020

Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. Let’s check out what to consider when measuring your results. As BoardSource points out, even measuring your ROI is more than just money in vs. money out.

Goal 311

Goal Fundraising Pledge ROI 311

Whole Whale

APRIL 5, 2024

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. They can analyze the ad copy, visuals, calls-to-action, and other elements to identify best practices and adapt them to their own context.

Library 104

Library Influence Demographics Nonprofit 104

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? Influence —> take action.

Measure 97

Measure Social Media Media Social 97

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 2) Identify your target audience. To create an audience of all your page fans, start by setting the audience location as “Worldwide.”.

Facebook 229

Facebook Fundraising ROI Virginia 229

Bloomerang

NOVEMBER 13, 2021

And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.” We want people to take action. ” So what action or what reaction are you looking for? And I’m looking over.

Measure 84

Measure Report Process Impact 84