Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2017

According to Lee Odom , influencer marketing is one of those trends. Before social media, “Influencer Marketing,” was a matter of finding a celebrity who had an affinity for your organization’s brand or programs and the goal was to get them to talk about it with their audiences. Not all influencers are the same.

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Byte Technology

SEPTEMBER 22, 2015

And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts. Learn more about Byte Technology’s strategic web consulting for nonprofits.

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The NonProfit Times

MAY 20, 2024

Let’s explore three innovative marketing strategies for nonprofits, according to Jackie Sue Griffin , owner and executive director at JSG & Associates in Tampa, Florida Leveraging Social Media Advocacy Campaigns Social media platforms have become powerful tools to raise awareness, mobilize supporters, and drive action.

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Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Let’s move to specific actions based on the developmental stage of your fundraising program.

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Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. Finally, come prepared with the resources your committee members might need to spring into action. Create a Volunteer Committee.

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Nonprofits Source

NOVEMBER 4, 2024

While there are many differences between the ways nonprofits and political campaigns operate, their core marketing goals are the same — to reach a wide audience and gain their support. Quick response times: Texts have the unique ability to grab supporters’ attention, prompting quick actions and responses from audience members.

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Forum One

OCTOBER 11, 2024

Attendees will leave with a clear roadmap to implement comprehensive accessibility practices that foster inclusivity and compliance with diverse audiences. The Silent Power of Words: Psycholinguistics in Nonprofits This session explores how language influences brand perception and supporter engagement through the lens of psycholinguistics.

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.orgSource

JANUARY 22, 2024

Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. Questions like these will help you understand your audience and prune analytics to grow the data that is most significant: How does your audience want to communicate?

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Achieve

AUGUST 12, 2021

Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience. Clear calls-to-action (CTAs).

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EveryAction

MAY 30, 2023

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. Email is also a great way to engage anyone who can’t make it to your lobby day.

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EveryAction

JUNE 21, 2023

Issue awareness is often a foundational step in advocacy work, and it’s important to make sure that your organization’s issue awareness work uses specific, measurable, actionable, relevant, and time-bound (SMART) goals to measure progress. By meeting supporters in the moment, you have a better chance at driving them to action.

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M+R

APRIL 24, 2024

Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. About a quarter of nonprofits had active peer to peer mobile messaging programs in 2023, driving event attendance, recruiting volunteers, and generating donations and advocacy actions.

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Whole Whale

APRIL 5, 2024

TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc. They can analyze the ad copy, visuals, calls-to-action, and other elements to identify best practices and adapt them to their own context. May not allow visibility into US ads.

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Nonprofit Tech for Good

JULY 16, 2023

When leaders lead, they are constantly sending signals to everyone through behaviors, messages, decisions, and actions to positive or negative effect. Through the lens of content, brand building is actually audience building. No one has more impact on brand health than the leadership team. Listen carefully and look for trends.

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The Modern Nonprofit

MAY 23, 2023

Understand Your Audience Before you start drafting your first tweet or Facebook post, you need to understand who your audience is and what they care about. Your messaging, tone, and even the platform you choose should cater to your audience’s preferences. And don’t forget to make your content easily shareable!

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Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. What factors influence first time attendees? Let’s take a look at how event data can be put into action. This is a valuable group.

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The Modern Nonprofit

OCTOBER 15, 2024

While Giving Tuesday is a standout global event, there are numerous other giving days—both international and region-specific—that nonprofits can leverage to boost their fundraising efforts and engage diverse audiences. Use branded visuals, thematic language, and clear calls-to-action to resonate with your audience and reinforce your message.

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M+R

JULY 6, 2023

Maybe you (or your audiences) are still waiting on an invitation to Bluesky. Here’s what we like about Threads: Easy, captive audience. If you have an Instagram presence, you can quickly build your Threads audience based on your IG following. Threads has a built-in audience and simple integration with Instagram.

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sgEngage

NOVEMBER 30, 2022

No matter the details of your story, you can leverage that sense of empathy to solicit a response from your audience. Reference thought leaders and influencers. Always remind your audience that meaningful change can only happen with their assistance. Reference thought leaders and influencers.

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Nonprofit Tech for Good

APRIL 26, 2021

As we develop branded products, we may find ourselves bending to internal politics or the influence of a board member, or maybe we strive too hard be diplomatic. A good place to start is by making sure that our communications and branding fulfill one or more of the following goals: Move people to a specific action. 1) Stay on point.

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Amy Sample Ward

OCTOBER 15, 2009

Today is Blog Action Day and this year’s theme is Climate Change. What’s Blog Action Day? Blog Action Day is an annual event held every October 15 that unites the world’s bloggers in posting about the same issue on the same day with the aim of sparking discussion around an issue of global importance.

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M+R

DECEMBER 1, 2022

Short-term actions. What is your audience saying? It’s been a staple for partnerships and coalitions, influencing policy, expert positioning, building relationships with press, and responding to the news cycle. If you’re not on those platforms, take a look at where your primary audience(s) are already engaging.

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Nonprofit Tech for Good

JULY 5, 2019

The business world has recognized the power of word-of-mouth testimonials, turning them into an almost $10 billion industry known as influencer marketing. As a beloved cause to many, you can find willing and effective influencers among your own ranks and volunteers. 5) Provide the necessary tools.

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ASU Lodestar Center

DECEMBER 5, 2017

Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Select Your Audience. Of course, not everyone on this planet is your audience. Know Your Goals. Choose the Story Type. Create Visuals.

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Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Don’t just tell your audience what you do—show them the impact of your work. Tell the story of those impacted by your organization.

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Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers.

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Nonprofit Tech for Good

MAY 13, 2022

You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. How each traffic source is influencing sign ups for your peer-to-peer campaign. Investigate how well your audiences perform. Are your conversion rates different for different audiences? Parameters in action.

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Association Analytics

AUGUST 15, 2022

Who are the community influencers on trending topics? Data analytics are future-focused, giving you information in near-real time, to help you take action. Additionally, looking at the overlap of actions people take and their next actions can help you build personas and lists. Who is likely to attend an upcoming event?

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The Modern Nonprofit

JULY 30, 2024

By crafting narratives that resonate with your audience’s values and emotions, you can forge deeper connections and inspire them to support your cause. You can take your audience on a journey, inviting them to witness the challenges, triumphs, and transformations that your organization facilitates.

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Qgiv

OCTOBER 9, 2024

The importance of harnessing social media’s potential cannot be overstated—it offers bigger reach and the ability to connect with a broader audience instantly. This method utilizes the vast reach of platforms like Facebook, Instagram, Twitter, and TikTok to engage audiences and encourage donations.

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Connection Cafe

APRIL 6, 2017

Social media influencers aren’t elusive. The key to engaging social media influencers at scale (especially if they are already on your email list) is to treat them as a distinct segment. This Quick Guide Includes: Why your campaigns need influencer marketing. 3 types of social media influencers and how social scoring works.

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Care2

SEPTEMBER 10, 2012

I recently stumbled across the Infographic of Who’s Who of Social Influence Measurement and while it’s no surprise to see the social influencer industry growing, it’s a little worrisome. Took action on important advocacy actions when we talked about them on social media. Fair enough.

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Candid

JUNE 7, 2023

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. What it means for Candid (and your nonprofit) With this information, here is what Candid is planning to test to reach and engage Gen Z audiences online.

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NonProfit Hub

JUNE 23, 2017

Welcome to the world of social media influencers. A social media influencer is essentially someone with a large following on social media platforms who has the ability to influence their followers. As a marketing tactic, they use this to persuade their audience to buy or use a product or service. So let’s recap.

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Association Analytics

JANUARY 30, 2023

Know What Educational Content is Worth Creating Analyzing data can help associations identify dead-end courses – or courses members take that don’t result in a secondary action – versus courses that lead to a track of other courses or the purchase of a product or service.

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sgEngage

JUNE 3, 2024

This is the newest generation to gain influence in the world. Although not ready or able yet to make a monetary donation, many 20-somethings are eager to support your cause through advocacy, social influence, and volunteering. Nick Foundation , has firsthand knowledge of Gen Z taking action for a cause.

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The NonProfit Times

APRIL 24, 2024

About half of 225 M+R Benchmarks participants reported working with social media influencers during 2023. Of those, 17% relied only on paid partnerships, and 30% used a mix of paid and unpaid influencer work. Since then, the experience of many nonprofits has been about finding adjustments to a new normal, according to Valverde.

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