Bloomerang

DECEMBER 21, 2021

In part one of this series, I talked about figuring out your goals and objectives, developing your brand and tone, and choosing your audience. In part two, I touched on the storytelling elements that will inspire your audience and encourage them to take a desired action. . Measure how successful your story is.

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Storytelling Help Measure Story 116

NonProfit Hub

JULY 13, 2021

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works.

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Audience Phase Nonprofit Mind 79

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. The process of creating donor personas is important because it helps you truly understand and connect with your supporters on a personal level.

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Audience Donor Survey Demographics 85

Nonprofit Tech for Good

FEBRUARY 17, 2022

people who want to help. the tools to help you do your job. How are you measuring your success? Here are 4 tips to help you plan a successful massive fundraising event. Understand Your Audience. That is a GREAT start. However, to achieve your goal, what else do you need? a revenue goal and a budget.

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Tips Fundraising Management Cancer 318

Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association.

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Create Strategy Associations Registration 169

Nimble AMS

JULY 31, 2024

According to research conducted by Sloan, only 50% of the time spent in meetings is measured as effective or engaging. Read our blog for three expert tips to help you prepare and execute effective staff meetings at your organization. Depending on how many employees your organization has, that number can quickly add up.

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Associations Strategy Tips Track 103

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. Investigate how well your audiences perform. How to keep growing your donor acquisition.

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Donor Track Facebook Campaign 274

Bloomerang

DECEMBER 14, 2021

In part two of this series on the skills you need to be a great nonprofit storyteller, I talk about how to engage your audience emotionally through creative storytelling. In the first part of this series, I talked about why you need to define your goals, your brand and voice, and your audience before crafting your story.

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Storytelling Skills Develop Help 103

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes".

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Metrics Social Media Measure Media 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

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Social Media Measure Action Media 116

EveryAction

JUNE 21, 2023

In this blog, we’ll explore a few key types of advocacy that help organizations drive positive change; tactics that unite and activate supporters; and technology to make this important work more effective and efficient. Later, that information can be used to target the most active and educated supporters and get them involved.

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Advocacy Generation Strategy Awareness 199

Association Analytics

MARCH 13, 2024

The resulting data can help identify where members are in their journey, which members might be falling through the cracks, what opportunities your association can take advantage of to improve membership offerings and benefits, and so much more. Once you’ve decided on how you’ll base your score, it’s time to put it into action.

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Analytics Associations Model Metrics 169

Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Understanding these motivations can help drive marketing messaging to encourage other first time attendees. Is it the networking opportunities?

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Associations Data Registration Analytics 318

Nonprofit Tech for Good

JULY 31, 2020

Raising funds for your cause takes constant dedication and focus, and nothing helps you gain focus better than setting a game plan. Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. Did you mail out an appeal at a different time?

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Goal Fundraising Pledge ROI 310

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Let’s move to specific actions based on the developmental stage of your fundraising program.

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Action Report Practice Fundraising 77

Whole Whale

APRIL 5, 2024

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. This information can help inform their own ad campaigns and identify opportunities for differentiation.

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Library Influence Demographics Nonprofit 104

Association Analytics

APRIL 4, 2022

The data that you gathered from these events is a valuable asset to help inform your decision. Leveraging analytics will help you identify if there is value in continuing hybrid or online events for your organization. They may want to deliver content to this audience and be happy to pay for the right to do so.

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Hosting Virtual Associations Analytics 321

Association Analytics

JUNE 25, 2024

It can be helpful to divide the types of communications you’re sending into five different campaigns with specific messaging for each. By segmenting based on member type and tenure you can tailor messages to specific audiences. In the same way, you shouldn’t expect a member renewal to be a one email and done transaction.

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Campaign Associations Channel Retention 169

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

We’ll also share some some tips and frameworks for measuring engagement to improve relationships with your organization’s stakeholders. (Don’t Being able to have your stakeholders engage with you – through social channels or otherwise, is what can help you win their hearts and minds, and eventually their donations.

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Measure NTEN Social Media Metrics 98

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Next, define your goals by considering how you’ll track, measure, and evaluate its performance. This is where a communications campaign can come in handy. Define the problem.

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Communication Campaign Channel Measure 90

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

. Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2: Measuring the Effect on Outcomes is Preferred to Measuring Outputs : Measure your results, not just numbers.

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Measure Social Media Media Metrics 118

Qgiv

AUGUST 13, 2024

To stand out in the fundraising world, you need to find engaging gala entertainment ideas to captivate your audience and motivate them to continue their relationship with your nonprofit. A gala event provides your organization a way to showcase the work you do to different audiences and can even attract media attention.

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Ideas Captivate Artist Fun 111

Bloomerang

APRIL 17, 2024

Fortunately, data can help you make good decisions during uncertain times. If it does poorly, it can quickly pivot and put out something different to please their audience and boost their profits. Leveraging data during uncertain times will help you lead more confidently and succeed no matter what happens.

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Data Metrics Measure Goal 106

EveryAction

AUGUST 25, 2022

Digital advocacy forms are tools used to move nonprofit supporters to take action in support of your mission—no matter where they live. Advocacy helps your supporters feel connected to your work, and it’s an especially valuable way to build strong relationships if donating isn’t an option for them. Advocacy is for everyone.

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Advocacy Digital Fundraising Channel 130

Forum One

OCTOBER 17, 2023

A product, whether in the for-profit, nonprofit, or government sector, is a powerful tool that delivers a valuable service to a specific audience. Users have the ability to add profiles for newborns and keep track of key actions and data in relation to their newborn, such as weight, feeding, and skin-to-skin contact.

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Product Develop Impact Case Study 89

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

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Measure Track Model Seattle 100

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. This knowledge will guide you in tailoring your campaigns to resonate with your audience and create meaningful connections. Consider expanding beyond those platforms to test and reach a wider audience.

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Project Digital Marketing Impact 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? Influence —> take action.

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Measure Social Media Media Social 97

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 2) Identify your target audience. To create an audience of all your page fans, start by setting the audience location as “Worldwide.”.

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Facebook Fundraising ROI Virginia 224

sgEngage

MARCH 19, 2024

But for innovation to thrive, you must embrace a culture where the entire nonprofit is committed to enhancing processes or strategies by transforming ideas into actionable improvements. Showcase attitudes, actions, and qualities you want your team to mirror. Focus on Your Metrics Metrics will help you translate your data into action.

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Culture Create eBook Attitude 88

Nonprofit Tech for Good

APRIL 3, 2022

Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually. The term “call to action” (CTA) is used multiple times in the list. Give in-kind support to the organization in a way that actually helps. Be Informed.

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Fundraising Mail Law Donation 328

Nonprofit Tech for Good

JULY 20, 2022

Elevate fundraising tactics to reach a wider audience (AR, Metaverse, etc.). Nonprofits can utilize AR tools to allow volunteers and supporters to perform engaging and immersive actions that were, in the past, only done in person. Benefits of Web3 for Nonprofits: Security for donor PII and funds. What is the Metaverse?

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Attention Avatar Virtual Internet 317

Media Cause

FEBRUARY 1, 2024

In today’s increasingly digital world, marketers rely on online platforms to plan, implement, build, execute, and measure their campaigns. MarTech: Tools that help marketers reach their audience and create conversions are part of MarTech. Simply put, MarTech is marketing! What Is MarTech, and What Isn’t?

Marketing 59

Marketing Platform Social Media Aggregator 59

sgEngage

APRIL 17, 2024

Most humans absorb information through written or spoken words and images that help them connect and synthesize chunks of information. Basic data sets allow organizations to take action—such as communicating with members or soliciting donors. Looking backwards at historical data helps you answer that question. How urgently?

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Chart Map Data Attention 91

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. The steps include reading, commenting, and sharing stories of personal behavior change.

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Measure Policy Social Media Green 98

M+R

JULY 6, 2023

Maybe you (or your audiences) are still waiting on an invitation to Bluesky. It’s too soon to say whether this will be the Twitter replacement we deserve, but I’m here to tell you to give it a shot, and help you get started. Here’s what we like about Threads: Easy, captive audience. We’re not trying to migrate to a new platform.

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Twitter Org Meme Alternative 105

Nonprofit Tech for Good

SEPTEMBER 12, 2021

To help you capitalize on the start of the biggest donation season of the year, Classy.org is answering top questions from nonprofits that are zeroing in on the year-end giving season. They allow you to communicate a clear call to action and show supporters the tangible impact they create. Nonprofits raised more than $2.47

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Question Giving Sponsor Nonprofit 260