Nonprofits Source

JUNE 24, 2024

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Additionally, you may append different types of contact information—such as phone numbers and email addresses—to reach as many customers as possible through these channels.

Audience 52

Audience Marketing Student Social Media 52

Nonprofit Tech for Good

NOVEMBER 7, 2020

Tailor your most compelling narratives for different channels to share them widely. Both posts began with a striking quote from Dustin, a summary of his story, and a call to action to read his full story and find a local service project. Share uplifting narratives optimized for your channels. How can you break through the noise?

Channel 252

Channel Sierra Leone Story Digital 252

sgEngage

OCTOBER 15, 2024

To address this pressing issue, The Generosity Commission recently released its capstone report, “Everyday Actions, Extraordinary Potential: The Power of Giving and Volunteering.” The Generosity Commission’s report highlights the importance of making research more accessible and actionable.

Action 81

Action Report Impact Blackbaud 81

Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Multi-channel strategies were crucial for broad outreach, frequency and engagement.

Campaign 195

Campaign Google Giving Nonprofit 195

Nonprofit Tech for Good

MAY 8, 2023

With more eyes on your message, more people will be persuaded to take action and help support your mission. 3) Multi-channel communication keeps you top of mind The average American sees 4,000-10,000 ads per day ! This is why reiterating your message across several different communication channels is important.

Lesson 302

Lesson Marketing Amazon Mobile 302

Top Nonprofits

FEBRUARY 16, 2022

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action.

Audience 98

Audience Marketing Nonprofit Search 98

Nonprofits Source

NOVEMBER 27, 2023

Clear calls to action: When site visitors visit your business’s website, you likely want them to complete one of the following actions: buy a product or service, register for an event or class, or donate to your latest fundraising campaign. To help drive conversions, create bold call-to-action buttons throughout your website.

Channel 52

Channel Business Marketing Effective 52

Nonprofits Source

JUNE 23, 2023

If your nonprofit has a wide or diverse audience, it can be challenging to figure out how to design your website in a way that appeals to the majority of your online community. Your audience could be made of thousands of unique individuals, each with their own interests and website needs. Research your target audience.

Audience 64

Audience Websites Build Tips 64

Saleforce Nonprofit

MARCH 3, 2022

Privacy-related changes in technology platforms (like browsers and mobile operating systems), regulatory actions, and consumer preferences are forcing the digital marketing industry to rethink how they collect and analyze consumer data to understand how well they’re connecting with their audiences.

Action 105

Action Change Metrics Measure 105

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Mail 59

M+R

AUGUST 14, 2023

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!

Audience 52

Audience Research Free Test 52

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Let’s move to specific actions based on the developmental stage of your fundraising program.

Action 78

Action Report Practice Fundraising 78

Nonprofit Tech for Good

FEBRUARY 28, 2021

And a plan for if, when and how you’ll thank donors on your social channels is an important part of that strategy. The two organizations are partners that share the same cause – fighting hunger – yet they have different philosophies and audiences, leading them to pursue different approaches with fundraising and communications.

Social Media 312

Social Media Hunger Donor Media 312

The Modern Nonprofit

FEBRUARY 27, 2024

Estimated Reading Time: 5 minutes Spring into Action: Best Practices for Volunteer Recruitment and Retention Spring is the season of growth and renewal—a perfect time to rejuvenate your organization’s volunteer force! Flipcause makes it simple to get volunteer postings in front of the right audiences in the community.

Retention 59

Retention Volunteer Action Practice 59

EveryAction

MAY 30, 2023

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. Email is also a great way to engage anyone who can’t make it to your lobby day.

Virtual 163

Virtual Advocacy Channel Mobile 163

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.

Storytelling 299

Storytelling Digital Channel Profile 299

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!)

Social Media 97

Social Media Media Guide Social 97

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging?

Mobile 130

Mobile Digital Fundraising Advocacy 130

Media Cause

OCTOBER 17, 2022

While keeping this top of mind, you should ensure you give your audience what they want and need. Understanding user intent and your audience. Try to include a call to action at the end, i.e., check out our other related resources. The post How to Optimize Content for SEO Across Channels appeared first on Media Cause.

Content 52

Content Channel Search Case Study 52

Association Analytics

JUNE 25, 2024

By segmenting based on member type and tenure you can tailor messages to specific audiences. Here is an example of a personalized landing page with a name and specific benefits the member uses most often: Multi-Channel Communication Don’t just rely on email to send out communications for renewals.

Campaign 169

Campaign Associations Channel Retention 169

Whole Whale

SEPTEMBER 12, 2024

This is a key time to generate activity on your site and across social channels. The goal is to increase awareness (duh) and to get more people to take action. Define your audience You could easily run a campaign that targets everyone on the planet, but what kind of return would that give you?

Awareness 52

Awareness Campaign Language Audience 52

Get Fully Funded

JANUARY 27, 2022

This is an example of an effective call to action (CTA) — a short statement or button that urges audience members to take a certain action. This might mean inspiring individuals to donate , volunteer, advocate, become a peer-to-peer fundraiser, or take any other action that supports your nonprofit’s mission. .

Action 64

Action Guide Language Test 64

Nonprofit Tech for Good

NOVEMBER 11, 2022

A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. . You also need to talk to everyone, not a specific audience. Include PSAs in Your Nonprofit Marketing Strategy.

Public 325

Public Service Script Oregon 325

Media Cause

JUNE 1, 2024

Fostering Authentic Relationships With and Amongst Your Audience Digital advocacy is critical to moving missions forward, creating systemic change, educating your base, and mobilizing leaders who are loyal to your organization and committed to the larger movement in which you operate. This is especially true during an election year.

Advocacy 59

Advocacy Digital Campaign Build 59

Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. Finally, come prepared with the resources your committee members might need to spring into action. Create a Volunteer Committee.

Tips 325

Tips Fundraising Management Cancer 325

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

Communication 291

Communication Fundraising Hints Test 291

EveryAction

AUGUST 25, 2022

Digital advocacy forms are tools used to move nonprofit supporters to take action in support of your mission—no matter where they live. In order to channel that enthusiasm, it’s important to make advocacy accessible to supporters and not leave anyone behind. Why should nonprofits use digital advocacy forms now?

Advocacy 130

Advocacy Digital Fundraising Channel 130

Forum One

OCTOBER 11, 2024

Attendees will leave with a clear roadmap to implement comprehensive accessibility practices that foster inclusivity and compliance with diverse audiences. Participants will learn to craft messages that resonate across diverse platforms, enhancing their organization’s credibility and audience connection. Vote for this session!

Baltimore 84

Baltimore Language Technique Design 84

sgEngage

NOVEMBER 7, 2023

No matter what donor CRM or engagement platform you use, it should have at least basic segmentation capabilities that allow you to split your audience into a few different groups with varying solicitation frequency. Which demographic data is going to be actionable for your programs will depend on your mission and message. Young or old?

Rate 96

Rate Data Demographics Mail 96

Achieve

AUGUST 12, 2021

Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience. Clear calls-to-action (CTAs).

Audience 82

Audience Tips Fundraising Social Media 82

Achieve

JUNE 17, 2024

For example, a younger audience may prefer to be contacted via text message. To get started, try answering the following questions: Who is my audience? Identify which audience(s) you plan to reach with each fundraising ask to design your messaging. Focus on strategies you’ve used with the specific audience you’re targeting.

Donation 87

Donation Fundraising Tips Channel 87

Candid

DECEMBER 12, 2022

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience.

Video 105

Video Support Tips Audio 105

Media Cause

AUGUST 25, 2022

As you begin planning for your year-end fundraising, we wanted to provide some action items and insights based on our findings from 2021. This includes media budgets, audience treatments, campaign concepting, matching funds, and more. Despite another challenging year, 2021 fundraising was up 5.1%, raising a total of $471.44 Paid Media.

Action 52

Action Campaign Trend Tips 52

Nonprofit Tech for Good

NOVEMBER 1, 2021

When and how should I use different marketing channels? You’ll leave with actionable takeaways to implement immediately and examples from other successful nonprofits to use as a blueprint. How to leverage your event partners, sponsors, and supports to reach a wider audience.

Marketing 200

Marketing Free Work FAQ 200

sgEngage

JUNE 21, 2024

After all, some donors may have specific channels they prefer, while others may want to interact with you in as many ways as possible. Before you incorporate texting into your marketing strategy, you need to understand its strengths as a communication channel and the natural ways it can help you further your marketing and fundraising goals.

Marketing 94

Marketing Strategy Channel Rate 94

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success. Be sure to tailor your messaging to each channel.

Communication 98

Communication Campaign Channel Measure 98

M+R

APRIL 24, 2024

Total advertising investment — including both digital and non-digital channels — increased by 13%. While search remains the most reliable platforms, nonprofits are experimenting with connected TV, digital audio, and other emerging channels. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined.

Benchmark 69

Benchmark Studies Ireland Metrics 69