Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Starting with a general research prompt, “Highlight the top four to five giving campaigns nonprofits have created in the past three to five years.

Campaign 236

Campaign Giving Nonprofit Google 236

sgEngage

OCTOBER 15, 2024

To address this pressing issue, The Generosity Commission recently released its capstone report, “Everyday Actions, Extraordinary Potential: The Power of Giving and Volunteering.” The Generosity Commission’s report highlights the importance of making research more accessible and actionable.

Action 103

Action Impact Report Social 103

CauseVox

NOVEMBER 6, 2024

Using real-world examples from successful campaigns, Julia will demonstrate how to craft compelling content, engage your audience, and drive donations. Create Engaging Content: Discover the types of posts that resonate most during fundraising seasons and how to craft messages that inspire action.

Social Media 79

Social Media Campaign Media Social 79

Nonprofit Tech for Good

JULY 30, 2023

Here’s why storytelling is so vital: 1) Creating an Emotional Connection: Stories have the power to evoke emotions and connect with audiences on a personal level. 6) Improved Email Response Rates: Nonprofits using storytelling in their email campaigns experience better response rates.

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Storytelling Action Roles Nonprofit 228

CauseVox

DECEMBER 2, 2024

Beyond viewing GivingTuesday as a standalone event, we can think of it as the starting line for a broader campaign. As you reflect, identify the elements that resonated most deeply with your audience. Reframe it as part of your larger year-end strategy and keep working toward it while engaging your audience with fresh messaging.

Campaign 82

Campaign Fundraising Social Media Gift 82

sgEngage

NOVEMBER 13, 2024

Social media campaigns Social media platforms provide an ideal space to post highlights from your digital impact report. Digital communication pieces Insights from your digital impact report can easily transfer over to other types of digital communication pieces , like online newsletters, email fundraising campaigns, and blog posts.

Digital 111

Digital Impact Report Marketing 111

Get Fully Funded

DECEMBER 9, 2024

Thats where calls to action (CTAs) come in. A CTA is a short statement that urges audience members to take a certain action. Lets review proven tips for creating more inspirational CTAs and transforming your supporters passion into action. Use these tips to make your CTAs as actionable as possible: Be direct.

Action 52

Action Causes Guide Audience 52

CauseVox

JANUARY 8, 2025

Your fundraising campaign page is more than just a digital placeholder its the heart of your mission online. With a few strategic tweaks and thoughtful design choices, you can turn your campaign page into a powerhouse of donor engagement. Here are 7 ways to maximize the results of your fundraising campaign page: 1.

Campaign 68

Campaign Results Fundraising Montana 68

sgEngage

JANUARY 23, 2025

The Google Ad Grants program, which started in 2003, is a transformative tool that offers nonprofits worldwide $10,000 per month for free to promote their missions and connect with target audiences. Campaigns must maintain a minimum 5% click-through rate (CTR).

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Grant Impact Google Nonprofit 100

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. Encouraging actions such as signing petitions or driving social media engagement. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience.

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Grant Google Guide Nonprofit 341

Nonprofit Tech for Good

MARCH 17, 2020

There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. .

Charity 331

Charity Facebook Test Profit 331

Nonprofits Source

NOVEMBER 4, 2024

It can sometimes feel overwhelming, but political campaigns are undeniably good at getting attention. As a nonprofit, you might wonder how you can emulate political campaign marketing strategies and success. Text Banking By this point, almost every American has received at least one text from a political campaign.

Campaign 52

Campaign Marketing Nonprofit Social Media 52

Association Analytics

JUNE 25, 2024

Five Types of Membership Campaigns When communicating with members you’re trying to build a rapport with them throughout the year, nurturing that relationship before you actually go in and ask for a renewal or membership relationship. Segmentation Proper segmentation can significantly enhance the effectiveness of renewal campaigns.

Campaign 169

Campaign Associations Communication Channel 169

Nonprofit Tech for Good

JULY 17, 2022

Of those recurring donors, 51% return to also give through a different campaign type, according to The State of Modern Philanthropy 2020. It’s clear that recurring donors are willing to take additional actions for your nonprofit on top of their monthly donation. About the Sponsor.

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Donation Nonprofit Gift Donor 342

Nonprofit Tech for Good

APRIL 26, 2021

A good place to start is by making sure that our communications and branding fulfill one or more of the following goals: Move people to a specific action. Create an emotional connection with your target audience to bring them closer to your cause. Make a Blessing/Be a Blessing Campaign. Planned Giving Campaign.

Strategy 345

Strategy North America Nonprofit Israel 345

sgEngage

NOVEMBER 27, 2024

Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. A single campaign, post, or story has the potential to go viral, bringing awareness to a cause or organization.

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Online Support Fundraising Digital 98

CauseVox

OCTOBER 10, 2024

The campaign is undoubtedly effective. So, if you’re considering launching a GivingTuesday fundraising campaign , having a strong presence on social media is a no-brainer for success. And in order to tell stories effectively you need to understand who your audience is.

Social Media 94

Social Media Media Tips Social 94

Nonprofit Tech for Good

JANUARY 10, 2021

1) [Infographic] Virtual Fundraising Event and Campaign Ideas. Our infographic, Virtual Fundraising Event and Campaign Ideas , brings you 10 effective ways to take your event online. We share how to make the ideas happen, how to put them into action, plus creative uses to get you going when you’re ready.

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Virtual Resource Fundraising eBook 328

Nonprofit Tech for Good

MARCH 21, 2019

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. share with their personal networks the actions they take related to a cause, all through the megaphone of their mobile devices and social media.

Fundraising 267

Fundraising Social Practice Online 267

Nimble AMS

DECEMBER 18, 2024

Here are a few scenarios where discounting makes the most sense: New member acquisition campaigns. Launch a “Join Now and Save” campaign during a specific time of year when membership interest peaks. Flash sales Surprise your audience with a 24-hour or 48-hour sale to drive rapid purchases and boost sales.

Associations 102

Associations Adopt Registration Tips 102

Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. How each traffic source is influencing sign ups for your peer-to-peer campaign. Let me give you an example.

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Donor Campaign Nonprofit Track 282

Nonprofit Tech for Good

NOVEMBER 11, 2022

A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. . You also need to talk to everyone, not a specific audience. Don’t forget to think of ways to reuse each piece of content!

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Public Service Nonprofit Script 326

Nonprofit Tech for Good

DECEMBER 28, 2021

Here are some strategies you can use to turn your GivingTuesday and year-end donors into monthly donors: Identify and segment your audience. By segmenting your audience appropriately, you can create campaigns that feel personalized, special, and tailored to your GivingTuesday and year-end donors. Start a matching campaign.

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Donor Donation Stats Campaign 298

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Driving in-person actions such as adopting an animal . A Real-Life Example.

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Grant Google Guide Websites 336

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

Communication 292

Communication Fundraising Audience Donor 292

Nonprofit Tech for Good

OCTOBER 11, 2024

What makes this campaign urgent, timely, and relevant? Social media campaigns require a lot of content creation. Conversions are simply marketing objectives for your audience to complete, such as subscribing to a mailing list or making a donation. Along with urgency, clearly spell out how the funds will be used.

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Social Media Donor Media Social 294

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. Marketing automation will let you find new donors, volunteers, and clients – and more quickly and successfully move them to action.

Marketing 204

Marketing Fundraising Nonprofit Social Media 204

Nonprofit Tech for Good

SEPTEMBER 12, 2021

Whether you’re a Giving Tuesday pro or embarking on your first official Giving Tuesday campaign, these 13 answers will help you prepare, organize, and execute a memorable strategy. To drive conversion and boost revenue, fundraising professionals will need to create campaigns that attract new supporters and prioritize donor experience.

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Giving Question Nonprofit Campaign 267

Nonprofit Tech for Good

MAY 22, 2020

In the new world of social distancing and limited in-person gatherings, nonprofits everywhere are embracing virtual fundraising events and campaigns. With today’s technology it’s pretty easy and straightforward to host an impressive virtual event or campaign. If that’s you, do not fear.

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Virtual Fundraising Tech Broadcast 328

Nonprofit Tech for Good

JULY 4, 2021

That’s why peer-to-peer fundraising campaigns do so well – people want to give to their friends, or their friends’ friends, and rally around their loved ones. Secure a major donor for a matching gift campaign. Start crowdfunding with birthday fundraisers. Giving comes more easily when the cause is close to home.

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Ideas Fundraising Online Nonprofit 350

Whole Whale

MARCH 28, 2025

To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion. That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you.

Digital 52

Digital Strategy Marketing Nonprofit 52

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. The purpose of your campaign should drive your segmentation efforts, providing context to how you group your supporters.

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Audience Effective Tips Database 111

sgEngage

DECEMBER 5, 2024

Fundraising can take various forms, including online campaigns, major giving, planned giving, corporate sponsorships, and events. Many nonprofits begin with annual giving campaigns, which provide a consistent source of income. What are your nonprofit’s core strengths? What areas would benefit the most from additional funding?

Grant 98

Grant Fundraising Fund Nonprofit 98

Top Nonprofits

APRIL 20, 2022

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. That’s why planning is the most important stage in your advocacy campaign. What can you learn from campaigns of the past?

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Advocacy Campaign Tips Volunteer 130

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 1) Set up a conversion event and create a campaign. 1) Set up a conversion event and create a campaign.

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Facebook Fundraising ROI Metrics 230

Bloomerang

JANUARY 14, 2025

Similarly, all text-to-give campaigns are a form of mobile giving, but not all mobile giving involves texts. Print QR codes on flyers, postcards, letters, and other marketing collateral and distribute them in your community to reach a wider audience. Track data points and metrics to evaluate your campaigns progress.

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Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

OCTOBER 10, 2019

Our guide to writing a fundraiser story is full of detailed tips on crafting an amazing story that will encourage people to take action. Social media is a powerful tool that allows you to reach a large audience with minimal effort. Keep Help Alive! Easy Ways to Promote Your Fundraiser. Read our blog post, How to Ask for Donations.

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Organization Guide Campaign Nonprofit 252